<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/15/476205_CH1.jpg" alt=""></figure></td></tr><tr><td>Bulk rice shipments are loaded onto a vessel for export as Việt Nam adjusts its rice trade strategy for 2026. VNA/VNS Photo</td></tr></tbody></table></figure>Over the past year, Việt Nam’s rice exports have unfolded against a backdrop of heightened volatility in global markets, marked by intensifying competition and rapidly shifting import policies among key consuming countries.Despite mounting headwinds, the sector has managed to maintain its strategic role in the global food supply chain.As the industry moves into 2026, however, fresh challenges are emerging, demanding more proactive and adaptive strategies from both policymakers and the business community.Holding groundAccording to estimates from the Ministry of Agriculture and Environment, Việt Nam’s rice exports reached around 8 million tonnes, reaffirming the country’s position as one of the world’s leading rice exporters, second only to India and, at times, surpassing Thailand.Yet while export volumes remained robust, export earnings and prices recorded a sharp decline.During the first 11 months of 2025, Việt Nam shipped more than 7.5 million tonnes of rice, generating approximately US$3.8–3.85 billion in revenue, down nearly 28 per cent year-on-year from the record performance seen in 2024.Average export prices fell by almost 20 per cent, significantly eroding revenues despite stable shipment volumes.The downturn largely stemmed from rising global supply amid subdued demand.More notably, several of the country’s traditional import markets simultaneously scaled back purchases.The Philippines, Việt Nam’s largest rice consumer, abruptly suspended imports in an effort to protect domestic production, leading to a sharp contraction in shipments.Meanwhile, Indonesia and Malaysia also significantly reduced import volumes.Preliminary figures show exports to Indonesia plunging by nearly 96.4 per cent, while shipments to Malaysia declined by 32.5 per cent compared to the same period last year.Phan Văn Có, marketing director of Vrice Rice Co Ltd, said that although export volumes broadly met targets in 2025, the steep fall in prices triggered widespread repercussions.While the company achieved over 90 per cent of its planned export volume, export values dropped sharply compared to 2024.In the second half of the year, particularly after news of the Philippines’ import suspension, rice prices declined by more than 30 per cent from early-year levels, leaving many firms that had procured stock early facing heavy losses.According to Có, the absence of clear import plans for 2026 from traditional markets such as Indonesia, Malaysia and the Philippines has pushed rice trading into a holding pattern.Export volumes to these destinations fell by around 15–20 per cent, forcing many businesses to scale back operations.Beyond price and market pressures, enterprises also encountered procedural and cost-related hurdles.Delays in issuing certificates of origin have recently caused significant disruption.Some consignments arriving at European ports have been unable to clear customs due to missing documentation, compelling exporters to absorb high storage and port fees and further straining cash flow.Sharing a similar view, Nguyễn Vĩnh Trọng, sales director of Viet Hung Rice Co, said 2025 was a year of intense adjustment as enterprises struggled to maintain operational stability.Thanks to market diversification, the company largely met its volume and value targets.However, reduced demand from major buyers such as the Philippines and Indonesia placed considerable pressure on exporters, forcing them to pivot to alternative markets.Trọng noted that the 2025 context prompted businesses to abandon volume-driven strategies in favour of risk management.With prices depressed and supply abundant, contracts were signed only when profitability could be assured. Caution, he said, became the defining principle of the year.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/15/476206_CH2.jpg" alt=""></figure></td></tr><tr><td>A worker packages rice at a processing facility in the Mekong Delta. VNA/VNS Photo</td></tr></tbody></table></figure>Mounting pressureLooking ahead, both experts and industry players expect Việt Nam’s rice exports in 2026 to face continued headwinds, particularly from persistent oversupply, fierce competition and limited prospects for price recovery.Against this backdrop, diversifying markets, shifting towards higher-quality segments, developing low-emission rice and strengthening branding are widely regarded as critical pathways for sustaining competitiveness and long-term growth.The outlook for 2026 has been further clouded by Indonesia’s announcement that it will not import rice next year, covering both consumption and industrial uses.Phạm Thế Cường, Việt Nam’s trade counsellor in Indonesia, said the country’s rice output in 2025 was expected to reach nearly 34.8 million tonnes, with reserves potentially rising to 6 million tonnes after the early-2026 harvest — the highest stockpile level recorded in many years.This development left little room for Vietnamese rice in the Indonesian market, pushing exporters to focus on premium segments such as fragrant, organic and specialty rice, supported by more systematic and long-term market-entry strategies.Meanwhile, prospects for the Philippines reopening rice imports from January 2026 remain uncertain, particularly as local farmers face losses due to low prices and are calling for the reinstatement of a 35 per cent import tariff.Có cautioned that even if the Philippines resumes imports, limited quotas would trigger intense competition.Thailand currently enjoys ample supply and more flexible trading terms, exerting strong pressure on Vietnamese rice in both pricing and payment conditions, according to Có.Strategic recalibrationIn 2026, many exporters are expected to continue adopting cautious export strategies, prioritising profitability over volume.The Middle East has emerged as a key destination with relatively stable demand, while Africa remains a promising but challenging market due to high logistics and input costs.High-end markets such as Europe, Japan and the United Kingdom offer room for growth but impose stringent requirements on residue control, phytosanitary standards and traceability, posing significant compliance challenges for exporters.Nguyễn Vĩnh Trọng forecast that exports to the Philippines and Indonesia would remain constrained in 2026, but saw encouraging signals from markets such as mainland China, Hong Kong, Malaysia and Africa, where demand is expected to stay steady.Overall export volumes for the sector could still reach 7.5–8 million tonnes, broadly in line with 2025 levels.In addition, the National Assembly’s recent approval of amendments to the Law on Value Added Tax, addressing bottlenecks in VAT refunds, is viewed as a positive development for businesses ahead of the new crop season.“Restructuring export markets and product portfolios is essential to reduce reliance on a handful of traditional destinations,” Trọng said.“In our 2026 plan, we will continue focusing on established markets such as mainland China, Africa, Hong Kong, Singapore and Malaysia. Alongside bulk shipments, we are gradually building our own brand, although persuading partners to distribute Vietnamese-branded rice requires a long-term vision, persistence and substantial investment.” VNS

As the industry moves into 2026, fresh challenges are emerging, demanding more proactive and adaptive strategies from both policymakers and the business community.

Vietnamese rice exporters pivot strategy for a challenging 2026

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/17/478587_khoicongcargo.jpg" alt=""></figure></td></tr><tr><td>A ground-breaking ceremony for the new cargo terminal at Đà Nẵng International Airport. The terminal will be built on 2.46ha with an investment of VNĐ631 billion (US$24 million), increasing capacity to 100,000 tonnes per year. Photo courtesy of ACV-Đà Nẵng&nbsp;</td></tr></tbody></table></figure>ĐÀ NẴNG –&nbsp;The Airports Corporation of Vietnam (ACV) started construction of a new cargo terminal on 2.46ha of land with an investment of VNĐ631 billion (US$24 million) at Đà Nẵng International Airport, which will increase the airport's cargo capacity to 100,000 tonnes per year.The cargo terminal is part of a series of infrastructure upgrades and expansion taking place at the airport in 2026, according to a representative of the ACV-Đà Nẵng branch.The new cargo terminal will be put into operation in the fourth quarter of 2026 to serve the increasing demand of passengers and air cargo services at the airport over the next several decades.Built in 2015, the old cargo terminal handled 41,561 tonnes and 15.1 million passengers in 2025, up 21 per cent year-on-year and overloading its design capacity by 2.5 times.Director of ACV-Đà Nẵng Phan Kiều Hưng said the new cargo terminal would play an important role in improving the air logistics industry and regional competitiveness, while attracting investors in the city’s socio-economic development in the years to come.The terminal was designed to green and smart standards, using both AI-based applications and renewable energy, he said.“The construction of the new cargo terminal is part of several planned upgrades at the airport, including an expansion of passenger terminal T1, flying zone infrastructure and other projects in the airport's northern area," Hưng noted.&nbsp;<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/17/478586_canghanghoa.jpg" alt=""></figure></td></tr><tr><td>Excavators begin digging at the construction site for a new cargo terminal project at Đà Nẵng International Airport. The terminal will be put into operation in the fourth quarter of 2026. Photo courtesy of ACV-Đà Nẵng&nbsp;</td></tr></tbody></table></figure>“It’s also part of the ACV’s strategic long-term vision to make Đà Nẵng International Airport a booming regional and international centre of air cargo services and tourism.”According to ACV-Đà Nẵng, nine other projects upgrading the airport’s infrastructure have been planned to improve services at the current Terminal 1 to a four-star standard. The new cargo terminal will be the first fully automatic operation in central Việt Nam.Da Nang International Airport is the first in Việt Nam to apply completely automated services for passengers from check-in to boarding. These services include the Auto Gate, an automatic immigration declaration system, self-service bag drop, self check-in kiosks, an auto-boarding gate, video call kiosks and multi-language information search screens.The airport was listed among the 100 best airports in the world in 2024 by the UK–based aviation consultancy Skytrax, while it was ranked among the top five airports with a hosting capacity of four to 20 million passengers per year at Routes Asia 2024.ACV-Đà Nẵng said it had been working with software company AIAIVN to launch a multi-language chatbot that helps support passengers in 50 different languages.ACV, in cooperation with Orbis, the world’s only flying eye hospital and a globally recognised non-profit, plan to start a Flying Eye Hospital at Đà Nẵng International Airport in 2026.Working in conjunction with the local Military Hospital C17, ACV-Đà Nẵng has also provided emergency medical services and urgent transport and response actions related to medical emergencies on flights at Đà Nẵng International Airport.Đà Nẵng has proposed an investment of $10 billion to upgrade the current international Chu Lai Airport to serve increasing demand due to tourism, investment and logistics growth through 2050.&nbsp;– VNS

The cargo terminal is part of a series of infrastructure upgrades and expansion taking place at the airport in 2026

Central hub begins construction of new cargo terminal

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/15/476208_CH3.jpg" alt=""></figure></td></tr><tr><td>Việt Nam’s total import–export turnover was an estimated $920 billion in 2025, placing the country among the world’s top 15 trading economies. VNA/VNS Photo</td></tr></tbody></table></figure>After nearly four decades of đổi mới (renewal)and a steady deepening of global integration, Việt Nam is seeing the long arc of its trade journey come into clearer focus, as expanding cross-border exchanges last year lifted the country into the ranks of the world’s top 15 trading economies, with total imports and exports estimated at US$920 billion.International trade has long been a central growth engine for the economy and is increasingly viewed as a foundation for sustainable development in the years ahead.Since joining the World Trade Organisation in 2007 and engaging actively in next-generation free trade agreements, Việt Nam has steadily expanded its footprint in global markets.By 2025 Việt Nam had trade relations with more than 230 markets and had signed 17 FTAs with 65 economies, placing it among the most active participants in bilateral and multilateral trade frameworks.Economists note that new-generation FTAs, with their deep and comprehensive commitments, have played a critical role in expanding market access, supporting institutional reform and strengthening national competitiveness.Professor Võ Xuân Vinh, director of the Institute for Business Research at the HCM City University of Economics, said agreements such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership, the EU–Vietnam Free Trade Agreement and the Regional Comprehensive Economic Partnership had helped Việt Nam expand export markets while strengthening its position in global supply chains.The textile and garment industry is a clear example of effective FTA utilisation.According to Vũ Đức Giang, chairman of the Việt Nam Textile and Apparel Association, FTAs have enabled the sector to diversify export markets and reduce reliance on a limited number of them.Vietnamese textile and garment products are now exported to 138 countries and territories, supported by rapid adaptation to new sourcing models and increased investment in technology and automation.In 2025 textile and garment exports were estimated at $46 billion, up 5.6 per cent from 2024.The sector also recorded a trade surplus of around $21 billion, its highest ever, reaffirming its role as a key pillar of the nation’s trade.Overall trade in 2025 was estimated at $920 billion, up 16.9 per cent, equivalent to an increase of $133 billion, from the previous year.The result highlights the country’s rising stature in global trade and its growing capacity to integrate into international production and supply chains.At the Global Sourcing Outlook 2025 seminar held in HCM City in November, Global Sources, a Hong Kong-based sourcing platform, identified Việt Nam as an emerging hub in global supply chains, citing its manufacturing capability, skilled workforce, stable investment environment, and extensive FTA network linking it to major markets in the United States, Europe, Japan and the Middle East.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/15/476209_CH4.jpg" alt=""></figure></td></tr><tr><td>Technicians check product quality at a textile and garment factory, reflecting efforts to raise domestic value added and strengthen Việt Nam’s position in global supply chains. VNA/VNS Photo</td></tr></tbody></table></figure>Shifting the modelBut despite the strong export performance, experts caution that traditional growth drivers such as low-cost labour, abundant natural resources and large inflows of foreign direct investment are gradually reaching their limits.So Việt Nam needs to identify new growth engines to sustain competitiveness and improve the quality of economic expansion.Exports remain one of the economy’s three main growth pillars, alongside the domestic market and public investment, but economist Trần Du Lịch has pointed to the long-standing structural challenge of low domestic value added in exports.While the economy has maintained growth of around 8 per cent despite global uncertainties, the share of locally sourced inputs remains modest, limiting the value retained within the economy.Current estimates suggest domestic value added accounts for only about 36.6 per cent of exports.Experts stress that the priority should shift from rapid expansion in export volumes to improvements in indigenisation and value creation.Raising the ratio to 40 per cent or even 50 per cent would provide a stronger foundation for the next development phase and support the growth of domestic enterprises, they say.Adding more valueFrom a sectoral perspective, the cashew industry illustrates both opportunities and constraints.Exports reached $4 billion in 2024 and are expected to exceed $5 billion in 2025 for the first time. But domestic supply of raw cashew meets only around 10 per cent of demand, leaving the sector heavily dependent on imports and increasingly exposed to processing competition from African suppliers.In contrast, the textile and garment industry has made notable progress in raising domestic value added.In 2025 the indigenisation rate reached 52 per cent, driven by investments in fabric production, dyeing, renewable energy, and circular wastewater treatment systems.These efforts are essential to meeting the strict rules-of-origin requirements in next-generation FTAs.Looking ahead, the industry is pursuing a strategy centred on green and digital transformation, aiming to lift indigenisation to 60 per cent and export revenues to $64.5–65 billion by 2030 and maintain average annual growth of 6.5–7 per cent.If realised, this approach would help ensure international trade continues to serve as a resilient and sustainable driver of Việt Nam’s economic growth. VNS

With estimated imports and exports of US$920 billion last year, Việt Nam entered the world’s top 15 economies by trade scale, marking a major milestone after decades of global integration and nearly 40 years of "Đổi Mới".

International trade emerges as a driver of sustainable growth

<figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/12/26/474494_5360043689489161_bui-hoang-phuong-755.jpg"></figure>Deputy Minister of Science and Technology Bùi Hoàng Phương delivers&nbsp;his speech at the conference.&nbsp;— Photo&nbsp;vietnamnet.vnHÀ NỘI —&nbsp;Việt Nam’s science and technology sector generated more than VNĐ5.46 quadrillion (over US$200 billion) in revenue in 2025, up 25 per cent&nbsp;from a year earlier and exceeding the annual target by 22 per cent, the Ministry&nbsp;of Science and Technology said.Last year, the sector contributed more than VNĐ1.44 quadrillion to gross domestic product, an increase of 35 per cent&nbsp;year on year and about 40 per cent&nbsp;above the yearly goal, underscoring its growing role as a driver of economic growth, the ministry added.During a conference on&nbsp;reviewing the sector's&nbsp;2025 performance and implementing tasks for 2026,&nbsp;Deputy Minister of Science and Technology Bùi Hoàng Phương said last year Việt Nam saw&nbsp;a fundamental shift in the way it built&nbsp;and improves the legal and institutional framework for science and technology.&nbsp;Implementing Politburo Resolution 57, the sector’s institutional development has moved from a management-focused approach to one centred on creation and leadership, with institutions seen as a prerequisite for science, technology, innovation, and digital transformation to become key drivers of growth, he said.The ministry submitted 10 laws and one resolution to the National Assembly, while also proposing 23 decrees, 16 resolutions, 41 decisions and one prime ministerial directive, and issuing 50 circulars to remove policy bottlenecks and improve the regulatory framework, he added.Notably, Việt Nam&nbsp;issued its first-ever list of national strategic technologies and strategic technology products, adopting a problem-driven approach to technological development, Phương&nbsp;said, adding that&nbsp;his ministry also launched&nbsp;an online portal to receive, assess, and introduce new innovative products and technological solutions.&nbsp;Last year, digital transformation achieved major progress as digital infrastructure, national databases, and shared platforms were synchronously developed, playing a decisive role in operating the two-tier local government model. Digital transformation has become a core method for national governance and administration.At the same time, the postal sector maintained strong growth, handling 4.2 billion items, up 27 per cent&nbsp;year-on-year, with revenue reaching VNĐ87 trillion, a 19 per cent&nbsp;increase.In telecommunications, 5G coverage surpassed 90 per cent&nbsp;of the population, while fixed broadband speeds reached 271.95 Mbps, placing Việt Nam among the world’s top 10. The country ranked second in ASEAN with more than 680,000 domain names and approximately 26.45 million digital signature certificates issued, including 12.56 million issued in 2025 alone or equivalent to the total of the previous decade.Next year, the ministry&nbsp;will implement policies to attract and retain talented human resources, and assign major and challenging tasks, particularly national-level science and technology projects, to qualified young scientists and engineers, deputy minister Phương said.Top priority will also be given to&nbsp;attracting Vietnamese experts abroad and international specialists to participate in key programmes and projects through flexible mechanisms aligned with international practices,&nbsp;he added.&nbsp;— VNS

Last year, the sector contributed more than VNĐ1.44 quadrillion to gross domestic product, an increase of 35 per cent&nbsp;year on year and about 40 per cent&nbsp;above the yearly goal, underscoring its growing role as a driver of economic growth, the ministry added.

Science and technology sector generates over $200 billion in 2025

TNH99 Vietnam joint stock company is a multi-sector investment management company. Currently, TNH99 focuses on media, marketing, real estate, health care, F&amp;B and trading. TNH99 Vietnam always defines the customer benefits as the core value in it’s development strategy. We have been incessantly inovating, creating new values, complying with, committing to respect and consistently enforcing the common principles of conduct that make up TNH99 culture. Each member of TNH99 Vietnam has so much enthusiasm, devotion. They understand that interests of the company as well as its customers and social responsibility are focused.TNH99 currently has over 26 subsidiaries and affiliates throughout the country. At TNH99, more than 300 employees, experienced professionals, industry-leading experts, senior advisors and an open knowledge system provide a solid foundation for sustainable development.PRINCIPLES OF OPERATIONFollowing the "for human development" philosophy, TNH99 constantly searches and researches the needs of human and social trends. With the visionary leadership and management as well as young and professional staff, we are constantly growing and affirming our brand in the fields in which we operate in the Vietnamese market.CORE VALUESPeople are the most important resource, helping to create the values and differences of TNH99. They have the knowledge, qualifications and experience that are constantly accumulated and developed.The employees of TNH99 also have the unique characteristics of the Vietnamese people and industries. They always unite, strive towards professionalism, absorb and behave appropriately in communication with customers.Besides, leadership capacity is a key factor that helps TNH99 plan and successfully implement the sustainable development goals, promote the use of advanced management systems and tools, make accurate and timely decisions.Orientation to improve social responsibility, value management is applied at TNH99 to create a culture of effective work, productivity and quality. These values ​​are shared by TNH99 leaders and staff with partners and customers.TNH99 is committed to behave and operate with the following values: Efficiency, Quality, Straightforward, Enthusiastic, Professional.QUALITY POLICY:Meet the needs and satisfy customers by the highest quality of organization and service;Regularly research, apply and develop advanced technology to improve product quality, service and competitiveness in the field of operation;Identify and provide sufficient resources to ensure effective implementation of the quality management system.DEVELOPMENT ORIENTATIONWith a joint-stock operating model, we are still consistent with the tagline "We grow business", in which the principle of human resource development is an important step, governance is an important phase and promoting corporate culture is a regular task. Oriented solutions and services of TNH99 helps businesses to create sustainable added values ​​for people.We are committed to providing the most effective and practical services for Vietnamese businesses and the world for sustainable joint development.We always keep in mind, cherish and create products that constantly meet the expectations of the business community.We behave and cooperate based on civilized values ​​while promoting the cultural identities of VietNam.

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In more than 15 years of establishment and development, with prestigious brands such as the Institute for Brand Strategy and Competition (BCSI), Vibiz, Vmark, Aaker,... and hundreds of media channels, we have affirmed our position as one of the pioneers and prestigious units in the field of market research, marketing consulting, communications, advertising and event organization in Vietnam. With a strategic vision and an experienced creative team, we provide comprehensive communication solutions, helping businesses not only reach the right customers but also build sustainable brand value in the public mind. The modern media industry requires a combination of content strategy, technology and the ability to understand consumer behavior. We provide a closed service ecosystem, including: - Market research and brand health - Consulting and building integrated communication strategy (IMC) - Creative content production (TV, digital, OOH, POSM, corporate films, TVC ...) - Management and implementation of multi-channel advertising campaigns: from traditional press to digital platforms such as Facebook, YouTube, TikTok, Google ... - Internal branding and brand communication services - PR - Press communication and media crisis handling With the orientation of "communication is not only to be known, but to be trusted", we always focus on the depth of the message, personalization and the ability to connect the brand with the target customers. In addition to communication capacity, we are a leading event organizer, with more than 1,000 large and small events held nationwide. We provide services from concept, design, production to full operation, including: - Marketing campaigns - Product launch, opening ceremony, anniversary celebration - Customer conferences, seminars, international forums - Activation, roadshow, exhibition, trade fair - Cultural, artistic and community CSR events Each event we organize is designed as a vivid communication story, where the brand is not only introduced, but also felt, loved and remembered. Our strength lies not only in our ability to organize or create content, but also in our ability to think about comprehensive communication strategies. We understand that in the digital age, brands cannot "shout loudly" but must "say the right thing, do the right thing and touch the emotions". With a team of experienced experts in marketing, communications, content production, art and digital technology, we are a trusted partner in the journey of building strong brands, winning public trust and promoting business growth.

Communication

In the digital age, information technology is not only a tool to support operations but has become the backbone of business development strategies. Realizing that, TNH99 has developed information technology services as a strategic pillar, providing comprehensive digital solutions for organizations and small and medium enterprises in Vietnam. TNH99 specializes in consulting and implementing digital transformation roadmaps from the root - starting from assessing the current state of operations, analyzing needs, to building digital systems suitable for the characteristics of each industry. We do not provide "ready-made" technology products, but focus on designing flexible, customized solutions according to reality, to ensure effective implementation and sustainable operation. One of TNH99's outstanding strengths is software development in the fields of medical health care, building management and operation, data mining, social listening. These systems are capable of linking internal data, real-time reporting and expanding integration with other platforms such as accounting systems, electronic invoices, banks or online payment gateways. In parallel with the management software, TNH99 also owns a team of experts in designing and operating business websites, e-commerce platforms and landing page platforms dedicated to marketing campaigns. All are built with a friendly interface, SEO standards, fast loading speed, multi-device compatibility and high security. In addition, TNH99's e-commerce solutions also support order management, customers, shopping carts, online payment integration and effective remarketing tools. In terms of infrastructure, TNH99 provides comprehensive IT system management solutions, from server setup, internal or cloud storage systems, to LAN setup, surveillance cameras, remote operating systems. In particular, information security and safety services are one of the top priorities, with encryption tools, periodic backups and access monitoring to protect business data from increasing cyber risks. For businesses that do not want to invest in their own IT team, TNH99 provides IT Outsourcing services - hiring technology experts periodically or by project. From daily technical support, system maintenance, troubleshooting, to training internal staff to use technology systems, we ensure professionalism - quick response - cost savings while still ensuring stable operating quality. All of TNH99's information technology services are built on 4 core principles: understanding the problem correctly - designing a custom solution - flexible implementation - long-term companionship. Not only a service provider, TNH99 wants to become a strategic technology partner of businesses on the journey of sustainable development.

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We are a pioneer in providing comprehensive F&amp;B solutions, from restaurant operations, event organization, catering to importing and distributing high-end culinary specialties, including wine and imported food from famous regions around the world. With the philosophy that cuisine is a bridge between culture and life experience, TNH99 is committed to bringing customers satisfaction in every dish, every glass of wine and every moment of service. Professionally operated culinary - F&amp;B service chain: - KKAVENUE member company with a multi-style La Fontaine restaurant chain: from traditional Vietnamese dishes to modern fusion menus, youthful design space, international standard service. - Catering: serving family parties in a cozy and private space at private homes and villas, ensuring food safety, reasonable nutrition, and standard operation. - Event party - catering service: organizing full package wedding parties, birthdays, conferences, opening ceremonies... with flexible menus and attentive service. Importing - distributing high-end specialties and wines: Brandx member company is a direct importer and exclusive distributor of many high-end product lines serving the sophisticated culinary market: - Imported wines and beverages: from France, Italy, Chile, Australia, America,... with a diverse portfolio from regular wines to premium lines (Grand Cru, DOCG, Reserva...). - Regional specialties and high-end ingredients: such as European cheese, cold cuts, local spices, organic foods - supporting restaurant chains and distributors. - Gift baskets, high-end culinary gifts: designed according to the holiday season, combining the quintessence of Vietnamese and international cuisine - both luxurious and meaningful. We commit to: - Quintessence of raw materials - input standards: strictly selected, clear origin, meeting international safety standards. - Continuous innovation - flexible according to needs: meeting diverse individual, organizational and corporate customers. - Consistent service quality: whether it is a meal or a glass of wine at a high-end party, TNH99 focuses on the final customer experience. - Sustainable development - responsible business: minimizing F&amp;B waste, developing a clean supply chain, prioritizing high-quality Vietnamese goods.

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Real Estate

With a distinguished heritage spanning over a decade in healthcare excellence, TNH99 Vietnam Joint Stock Company established the Medpharin Institute for High-Tech Pharmaceutical Research and Development — a pioneering institution dedicated to delivering optimal, bespoke health solutions through the harmonious integration of advanced biomedical technology and the enduring wisdom of traditional medicine.&nbsp;Complementing this foundation, TNH99 has thoughtfully cultivated a comprehensive healthcare ecosystem through a portfolio of esteemed subsidiaries. Peacelife Vietnam specializes in the production and distribution of premium herbal remedies and functional supplements, preserving and revitalizing Vietnam’s rich tradition of medicinal herbs. In parallel, My Health Vietnam stands at the forefront of digital healthcare innovation, developing intelligent m-Health platforms, AI-powered medical applications, gene sequencing technologies, family healthcare management solutions, and precision medicine services — all committed to fostering a proactive, health-literate community while elevating the global stature of Vietnamese healthcare.&nbsp;Building upon this legacy of holistic well-being, TNH99 made a visionary expansion into the luxury wellness and beauty sector with the founding of Éclat Vietnam — the exclusive owner and operator of Éclat Wellness &amp; Spa. Conceived as a sanctuary of refined beauty and restorative tranquility, Éclat Wellness &amp; Spa masterfully unites advanced therapeutic techniques, state-of-the-art technology, and an opulent, resort-style ambiance. Nestled within Hanoi’s prestigious Diplomatic Corps area — a modern, well-appointed neighborhood offering easy connectivity to the city’s major residential and commercial hubs — Éclat Wellness &amp; Spa offers an exquisite, timeless beauty experience through a portfolio of meticulously curated, five-star personalized services across three signature domains: Spa – Massage – Hair &amp; Nail. Every moment within Éclat is an invitation to celebrate individual beauty, nurture inner harmony, and embrace the art of gracious living.

Với hơn một thập kỷ hoạt động trong lĩnh vực chăm sóc sức khỏe, TNH99 đã thành lập Viện Nghiên cứu và Phát triển Dược phẩm Công nghệ cao (Medpharin), cung cấp các giải pháp tối ưu, cá nhân hóa, kết hợp giữa công nghệ hiện đại và tinh hoa y học truyền thống. Song song với đó, Tập đoàn cũng phát triển hệ sinh thái chăm sóc sức khỏe thông qua các công ty thành viên. Công ty Peacelife Việt Nam chuyên sản xuất và phân phối thực phẩm chức năng và các sản phẩm chăm sóc sức khoẻ từ thảo dược, đặc biệt là các sản phẩm từ cây thuốc Nam. Bên cạnh đó, TNH99 đầu tư Công ty My Health Việt Nam, tiên phong ứng dụng công nghệ thông tin vào y tế, phát triển các nền tảng m-Health, giải pháp số hóa, trí tuệ nhân tạo, giải trình tự gen, chăm sóc sức khoẻ gia đình và y học chính xác, với sứ mệnh xây dựng cộng đồng khỏe mạnh, chủ động và từng bước nâng tầm vị thế người Việt trên trường quốc tế.Dựa trên nền tảng vững chắc đó, TNH99 tiếp tục mở rộng lĩnh vực wellness &amp; beauty với sự ra đời của Éclat Việt Nam — đơn vị sở hữu và vận hành thương hiệu Éclat Wellness &amp; Spa. Đây là chuỗi điểm đến làm đẹp toàn diện, kết hợp liệu pháp trị liệu chuyên sâu, công nghệ tiên tiến và không gian nghỉ dưỡng đẳng cấp. Éclat Wellness &amp; Spa mang đến trải nghiệm làm đẹp vượt thời gian và thư giãn tuyệt đối thông qua hệ thống dịch vụ cá nhân hóa chuẩn 5 sao, tập trung vào 3 lĩnh vực chính: Spa – Massage – Hair &amp; Nail.