<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/12/509761_5505359094607355_moit.jpg" alt=""></figure></td></tr><tr><td>The working session between Deputy Minister of Industry and Trade Nguyễn Hoàng&nbsp;Long and IKC Representative Director and Executive Vice President Atsuhiko Hirano in Hà Nội on Friday. — Photo MoIT&nbsp;</td></tr></tbody></table></figure>&nbsp;HÀ NỘI — Deputy Minister of Industry and Trade Nguyễn Hoàng Long held a working session with Representative Director and Executive Vice President of Japan’s Idemitsu Kosan Co Ltd (IKC) Atsuhiko Hirano in Hà Nội on Friday, saying that he expects the Japanese firm to work closely with Vietnamese partners in energy, drawing on its extensive experience, financial prowess, and technology.Long praised Idemitsu’s cooperation in securing crude oil supplies for the Nghi Sơn Refinery and Petrochemical complex, expecially amid escalating tensions in the Middle East.He urged Idemitsu to leverage its role as a strategic shareholder and team up with other partners to respond swiftly to geopolitical shifts, ensuring a stable, sustainable crude oil flow to the refinery.On exploration expansion, he encouraged Idemitsu to study bidding rounds hosted by the Vietnam National Industry - Energy Group (Petrovietnam) in compliance with local law.Hirano, in reply, briefed Long on the IKC’s operations in Việt Nam. Founded in 1911, it was among the first international oil companies to enter the Vietnamese market in the early 1990s.Idemitsu’s local unit, Idemitsu Vietnam Co was established and began operations in October 2023 to reinforce support for ongoing projects. The company is scouting for investment opportunities, including research and development tied to energy transition and carbon neutrality, he said.The guest asked for continued backing from the Ministry of Industry and Trade and relevant Vietnamese agencies to run existing projects and expand investment in the energy sector, thereby contributing to bilateral economic ties. — VNS

Deputy Minister of Industry and Trade Nguyễn Hoàng Long held a working session with Representative Director and Executive Vice President of Japan’s Idemitsu Kosan Co Ltd (IKC) Atsuhiko Hirano in Hà Nội on Friday, saying that he expects the Japanese firm to work closely with Vietnamese partners in energy, drawing on its extensive experience, financial prowess, and technology.

Việt Nam, Japan cultivate energy collaboration

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/12/509733_5505161860236180_image.png" alt=""></figure></td></tr><tr><td>Consumers increasingly face risks ranging from counterfeit goods and misleading marketing practices to personal data misuse and online fraud.&nbsp;—&nbsp;VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI&nbsp;—&nbsp;The rapid expansion of e-commerce has transformed the way people buy and sell goods, offering unprecedented convenience and access to markets. Yet as digital transactions become an integral part of daily life, ensuring the protection of consumer rights has emerged as a pressing challenge.&nbsp;Consumers increasingly face risks ranging from counterfeit goods and misleading marketing practices to personal data misuse and online fraud.Against this backdrop, strengthening consumer protection frameworks is essential. Beyond safeguarding the legitimate interests of buyers, robust protections help build public trust in digital commerce, creating the conditions necessary for a transparent, secure and sustainable e-commerce ecosystem.According to experts, e-commerce has opened up broader market access for businesses and provided consumers with more choices. However, unlike traditional transactions, most purchasing decisions in the digital environment are based solely on information displayed on screens, ranging from product images and promotional videos to reviews from other users.This characteristic widens the information gap between sellers and buyers. Consumers often have limited opportunities to verify the actual quality of products before delivery, while identifying sellers or tracing responsibility when disputes arise is not always straightforward.Data from the National Competition Commission under the Ministry of Industry and Trade (MoIT) indicates that e-commerce is currently the sector generating the highest number of consumer complaints and reports.&nbsp;Common issues include products that do not match descriptions, poor-quality goods, misleading advertisements, delayed refunds, difficulties in returns and exchanges, and personal data leaks.Vũ Văn Trung, Vice Chairman of the Vietnam Consumers Protection Association, said the rapid growth of e-commerce is creating new challenges for consumer protection.&nbsp;In the past, most transactions took place face-to-face, allowing buyers to check products and clearly identify sellers. Today, many transactions occur entirely online, where consumers find it harder to verify information and are more vulnerable to fraudulent activities.Trung noted that the most concerning issues are not just counterfeit products or false advertising, but the growing risk of personal data breaches and increasingly sophisticated cyber fraud schemes.&nbsp;Without effective protection mechanisms, consumers could remain in a weaker position in online transactions, he added.E-commerce law reinforces consumer rightsThe rise in online transactions is also creating a need to transform e-commerce governance. While regulatory authorities previously focused primarily on addressing violations after they occurred, technological advances now make it necessary to establish preventive risk-management mechanisms from the outset.The digital environment is characterised by openness, rapid information dissemination and the participation of a wide range of actors, from small individual sellers to cross-border platforms, said Lê Thị Hà, head of the E-commerce Management Division at the MoIT’s Vietnam E-commerce and Digital Economy Agency.&nbsp;As a result, management can no longer rely solely on traditional administrative measures, but must increasingly leverage data, technology and inter-agency cooperation, she added.The E-commerce Law, scheduled to take effect on July 1 this year, is expected to bring significant improvements to consumer protection efforts.&nbsp;One of its key novel provisions is the increased responsibility imposed on e-commerce platforms regarding seller activities within their ecosystems.Whereas marketplaces previously functioned mainly as intermediaries, platforms will now be required to verify seller identities, retain transaction data, cooperate with regulatory authorities and address violations.This is considered an important shift in regulatory thinking. Rather than leaving consumers to seek justice after their rights have been infringed upon, the legal framework is moving towards early risk prevention and a more balanced allocation of responsibilities among market participants.Experience from many countries shows that an e-commerce market can only achieve long-term growth when consumer trust is maintained. Trung emphasised that consumer protection today must be approached through three dimensions: improving legal frameworks, applying technology and enhancing corporate responsibility.&nbsp;In particular, establishing a national consumer protection database, developing online complaint-handling systems and strengthening data connectivity between regulatory agencies and e-commerce platforms will play especially important roles.From a business perspective, many sellers also believe that stricter regulations on information transparency and seller verification will contribute to a healthier business environment.Cao Trung Hiếu, owner of a cosmetics store on an e-commerce platform in Hà Nội, stated that legitimate businesses often suffer the presence of products with unclear origins and unfair competition practices.&nbsp;Stronger regulation not only protect consumers, but also help create a level playing field for honest businesses, he said.Experts said that consumer protection in e-commerce is no longer solely the responsibility of regulators or individual online shoppers. It is an essential requirement for building a transparent, safe and sustainable market. —&nbsp;VNS

Data from the National Competition Commission under the Ministry of Industry and Trade indicates that e-commerce is currently the sector generating the highest number of consumer complaints and reports.

Protecting consumers from risks in the digital space

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/12/509635_26960ddb0b90e2cebb81.jpg.jpg" alt=""></figure></td></tr><tr><td>Both documents incorporate amendments issued over the years, replacing the need for businesses and regulators to consult multiple separate circulars. —VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI — The Ministry of Industry and Trade has issued two new legal documents that consolidates many guidance circulars on e-commerce websites and mobile e-commerce applications, to ease organisations and individuals in searching for and enforcing the law in the field.Document No. 41/VBHN-BCT consolidates rules governing e-commerce websites under Circular 47/2014/TT-BCT, incorporating all subsequent amendments through May 2026. Document No. 42/VBHN-BCT does the same for regulations on mobile e-commerce applications under Circular 59/2015/TT-BCT.Both documents incorporate amendments issued over the years, replacing the need for businesses and regulators to consult multiple separate circulars.Besides, it will provide a basis for businesses, organisations and individuals operating in the e-commerce sector to more easily access and apply regulations related to e-commerce websites and mobile e-commerce applications.In the context of e-commerce's continued rapid growth and increasing importance in the digital economy, the consolidation of the regulations is expected to contribute to improving law enforcement, increasing transparency and creating a favourable business environment for market participants.According to data from analytics firm Metric, Việt Nam’s online retail market continued its rapid expansion in the first quarter of 2026 as total gross merchandise value across four major platforms, Shopee, TikTok Shop, Lazada, and Tiki, reached about VNĐ148.6 trillion ($5.6 billion), up 47 per cent year-on-year.Total transaction volume in the period rose about 20 per cent year-on-year to 1.14 billion items, underscoring sustained growth in online consumption. — BIZHUB/VNS

As e-commerce continues to expand, the consolidated regulations are expected to improve enforcement, enhance transparency and create a more favourable business environment.

Many e-commerce guidance updated in new legal documents

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/5/29/506544_5493253600625992_vna_potal_tong_bi_thu_chu_tich_nuoc_to_lam_du_dien_dan_ket_noi_cong_nghe_viet_nam_-_singapore_8792976.jpg" alt=""></figure></td></tr><tr><td>Party General Secretary and President Tô Lâm witnesses the inauguration ceremony of Vietjet Air’s new Nha Trang–Singapore route. — VNA/VNS Photo</td></tr></tbody></table></figure>SINGAPORE — Hà Nội is committed to pursuing “win-win” cooperation with Singaporean businesses and stays ready to create favourable conditions for investors to carry out efficient, sustainable and responsible business activities, Secretary of the Hà Nội Party Committee Trần Đức Thắng has said.At meetings on May 29 with leaders of Singapore’s Mapletree, CapitaLand and Keppel on the sidelines of General Secretary of the Communist Party of Việt Nam and President Tô Lâm’s state visit to Singapore, Thắng acknowledged and appreciated the long-standing presence of Singaporean corporations in Việt Nam, including firms that have operated in the country for more than 30 years.According to the official, the expansion of investment by Singaporean businesses has contributed significantly to strengthening economic and trade ties between Việt Nam and Singapore amid increasingly positive bilateral relations.Thắng expressed his confidence that following the meetings, Singaporean corporations will continue expanding investment in Việt Nam, particularly in the capital city of Hà Nội, with priority areas including smart integrated urban development linked to transit-oriented development (TOD), data centres and AI infrastructure, hi-tech logistics and smart distribution centres, innovation parks and knowledge-based urban areas, as well as clean energy infrastructure and green finance.He also voiced his hope that both sides will soon study and develop practical cooperation projects that deliver tangible benefits for residents and contribute to the capital city’s development.Representatives of the Singaporean groups thanked the Vietnamese Government and Hà Nội authorities for supporting their operations and investment in Việt Nam. Highlighting Hà Nội’s strong investment potential, they expressed interest in promoting more substantive cooperation through specific projects in the coming period.On the occasion, Thắng invited the corporations to attend Hà Nội’s 2026 Investment Promotion Conference and the announcement ceremony for the capital city’s 100-year master plan, scheduled for late June. — VNA/VNS

Hà Nội is committed to pursuing “win-win” cooperation with Singaporean businesses and stays ready to create favourable conditions for investors to carry out efficient, sustainable and responsible business activities.

Hà Nội pledges “win-win” cooperation with Singaporean corporations

TNH99 Vietnam joint stock company is a multi-sector investment management company. Currently, TNH99 focuses on media, marketing, real estate, health care, F&amp;B and trading. TNH99 Vietnam always defines the customer benefits as the core value in it’s development strategy. We have been incessantly inovating, creating new values, complying with, committing to respect and consistently enforcing the common principles of conduct that make up TNH99 culture. Each member of TNH99 Vietnam has so much enthusiasm, devotion. They understand that interests of the company as well as its customers and social responsibility are focused.TNH99 currently has over 26 subsidiaries and affiliates throughout the country. At TNH99, more than 300 employees, experienced professionals, industry-leading experts, senior advisors and an open knowledge system provide a solid foundation for sustainable development.PRINCIPLES OF OPERATIONFollowing the "for human development" philosophy, TNH99 constantly searches and researches the needs of human and social trends. With the visionary leadership and management as well as young and professional staff, we are constantly growing and affirming our brand in the fields in which we operate in the Vietnamese market.CORE VALUESPeople are the most important resource, helping to create the values and differences of TNH99. They have the knowledge, qualifications and experience that are constantly accumulated and developed.The employees of TNH99 also have the unique characteristics of the Vietnamese people and industries. They always unite, strive towards professionalism, absorb and behave appropriately in communication with customers.Besides, leadership capacity is a key factor that helps TNH99 plan and successfully implement the sustainable development goals, promote the use of advanced management systems and tools, make accurate and timely decisions.Orientation to improve social responsibility, value management is applied at TNH99 to create a culture of effective work, productivity and quality. These values ​​are shared by TNH99 leaders and staff with partners and customers.TNH99 is committed to behave and operate with the following values: Efficiency, Quality, Straightforward, Enthusiastic, Professional.QUALITY POLICY:Meet the needs and satisfy customers by the highest quality of organization and service;Regularly research, apply and develop advanced technology to improve product quality, service and competitiveness in the field of operation;Identify and provide sufficient resources to ensure effective implementation of the quality management system.DEVELOPMENT ORIENTATIONWith a joint-stock operating model, we are still consistent with the tagline "We grow business", in which the principle of human resource development is an important step, governance is an important phase and promoting corporate culture is a regular task. Oriented solutions and services of TNH99 helps businesses to create sustainable added values ​​for people.We are committed to providing the most effective and practical services for Vietnamese businesses and the world for sustainable joint development.We always keep in mind, cherish and create products that constantly meet the expectations of the business community.We behave and cooperate based on civilized values ​​while promoting the cultural identities of VietNam.

About Us

In more than 15 years of establishment and development, with prestigious brands such as the Institute for Brand Strategy and Competition (BCSI), Vibiz, Vmark, Aaker,... and hundreds of media channels, we have affirmed our position as one of the pioneers and prestigious units in the field of market research, marketing consulting, communications, advertising and event organization in Vietnam. With a strategic vision and an experienced creative team, we provide comprehensive communication solutions, helping businesses not only reach the right customers but also build sustainable brand value in the public mind. The modern media industry requires a combination of content strategy, technology and the ability to understand consumer behavior. We provide a closed service ecosystem, including: - Market research and brand health - Consulting and building integrated communication strategy (IMC) - Creative content production (TV, digital, OOH, POSM, corporate films, TVC ...) - Management and implementation of multi-channel advertising campaigns: from traditional press to digital platforms such as Facebook, YouTube, TikTok, Google ... - Internal branding and brand communication services - PR - Press communication and media crisis handling With the orientation of "communication is not only to be known, but to be trusted", we always focus on the depth of the message, personalization and the ability to connect the brand with the target customers. In addition to communication capacity, we are a leading event organizer, with more than 1,000 large and small events held nationwide. We provide services from concept, design, production to full operation, including: - Marketing campaigns - Product launch, opening ceremony, anniversary celebration - Customer conferences, seminars, international forums - Activation, roadshow, exhibition, trade fair - Cultural, artistic and community CSR events Each event we organize is designed as a vivid communication story, where the brand is not only introduced, but also felt, loved and remembered. Our strength lies not only in our ability to organize or create content, but also in our ability to think about comprehensive communication strategies. We understand that in the digital age, brands cannot "shout loudly" but must "say the right thing, do the right thing and touch the emotions". With a team of experienced experts in marketing, communications, content production, art and digital technology, we are a trusted partner in the journey of building strong brands, winning public trust and promoting business growth.

Communication

In the digital age, information technology is not only a tool to support operations but has become the backbone of business development strategies. Realizing that, TNH99 has developed information technology services as a strategic pillar, providing comprehensive digital solutions for organizations and small and medium enterprises in Vietnam. TNH99 specializes in consulting and implementing digital transformation roadmaps from the root - starting from assessing the current state of operations, analyzing needs, to building digital systems suitable for the characteristics of each industry. We do not provide "ready-made" technology products, but focus on designing flexible, customized solutions according to reality, to ensure effective implementation and sustainable operation. One of TNH99's outstanding strengths is software development in the fields of medical health care, building management and operation, data mining, social listening. These systems are capable of linking internal data, real-time reporting and expanding integration with other platforms such as accounting systems, electronic invoices, banks or online payment gateways. In parallel with the management software, TNH99 also owns a team of experts in designing and operating business websites, e-commerce platforms and landing page platforms dedicated to marketing campaigns. All are built with a friendly interface, SEO standards, fast loading speed, multi-device compatibility and high security. In addition, TNH99's e-commerce solutions also support order management, customers, shopping carts, online payment integration and effective remarketing tools. In terms of infrastructure, TNH99 provides comprehensive IT system management solutions, from server setup, internal or cloud storage systems, to LAN setup, surveillance cameras, remote operating systems. In particular, information security and safety services are one of the top priorities, with encryption tools, periodic backups and access monitoring to protect business data from increasing cyber risks. For businesses that do not want to invest in their own IT team, TNH99 provides IT Outsourcing services - hiring technology experts periodically or by project. From daily technical support, system maintenance, troubleshooting, to training internal staff to use technology systems, we ensure professionalism - quick response - cost savings while still ensuring stable operating quality. All of TNH99's information technology services are built on 4 core principles: understanding the problem correctly - designing a custom solution - flexible implementation - long-term companionship. Not only a service provider, TNH99 wants to become a strategic technology partner of businesses on the journey of sustainable development.

Infomation Technology

News

We are a pioneer in providing comprehensive F&amp;B solutions, from restaurant operations, event organization, catering to importing and distributing high-end culinary specialties, including wine and imported food from famous regions around the world. With the philosophy that cuisine is a bridge between culture and life experience, TNH99 is committed to bringing customers satisfaction in every dish, every glass of wine and every moment of service. Professionally operated culinary - F&amp;B service chain: - KKAVENUE member company with a multi-style La Fontaine restaurant chain: from traditional Vietnamese dishes to modern fusion menus, youthful design space, international standard service. - Catering: serving family parties in a cozy and private space at private homes and villas, ensuring food safety, reasonable nutrition, and standard operation. - Event party - catering service: organizing full package wedding parties, birthdays, conferences, opening ceremonies... with flexible menus and attentive service. Importing - distributing high-end specialties and wines: Brandx member company is a direct importer and exclusive distributor of many high-end product lines serving the sophisticated culinary market: - Imported wines and beverages: from France, Italy, Chile, Australia, America,... with a diverse portfolio from regular wines to premium lines (Grand Cru, DOCG, Reserva...). - Regional specialties and high-end ingredients: such as European cheese, cold cuts, local spices, organic foods - supporting restaurant chains and distributors. - Gift baskets, high-end culinary gifts: designed according to the holiday season, combining the quintessence of Vietnamese and international cuisine - both luxurious and meaningful. We commit to: - Quintessence of raw materials - input standards: strictly selected, clear origin, meeting international safety standards. - Continuous innovation - flexible according to needs: meeting diverse individual, organizational and corporate customers. - Consistent service quality: whether it is a meal or a glass of wine at a high-end party, TNH99 focuses on the final customer experience. - Sustainable development - responsible business: minimizing F&amp;B waste, developing a clean supply chain, prioritizing high-quality Vietnamese goods.

Our Expertise

In TNH99's multi-industry development strategy, the real estate sector plays an important role in creating long-term value for the community and investors. Established as a member company, Allard Homes was born with the mission of becoming a professional, humane and sustainable real estate management and development unit, focusing on modern - sophisticated - livable housing products and urban projects. Allard Homes operates on the foundation of combining creative development thinking and international standard implementation capacity. With a team of experienced experts in the fields of planning, architecture, construction and finance, Allard Homes participates comprehensively in the process of market research, master planning, architectural design, construction and project management.From nursing homes, health care centers, eco-villas to synchronous urban areas, Allard Homes always focuses on three core factors: Construction quality - Investment value - Living experience. Each project is not just a real estate product, but a living ecosystem: a harmony between utilities, landscape, architecture and future residential community.In particular, Allard Homes prioritizes participating in the development of projects following the trend of "green and smart real estate", integrating standards of energy saving, green space, smart management and long-term after-sales services - contributing to the sustainable development of Vietnamese urban areas.With financial support, a multi-industry ecosystem and operational capacity from TNH99, Allard Homes not only creates high-quality real estate products, but also opens up opportunities for transparent, effective and long-term investment cooperation for strategic partners, individual and institutional investors.

Real Estate

With a distinguished heritage spanning over a decade in healthcare excellence, TNH99 Vietnam Joint Stock Company established the Medpharin Institute for High-Tech Pharmaceutical Research and Development — a pioneering institution dedicated to delivering optimal, bespoke health solutions through the harmonious integration of advanced biomedical technology and the enduring wisdom of traditional medicine.&nbsp;Complementing this foundation, TNH99 has thoughtfully cultivated a comprehensive healthcare ecosystem through a portfolio of esteemed subsidiaries. Peacelife Vietnam specializes in the production and distribution of premium herbal remedies and functional supplements, preserving and revitalizing Vietnam’s rich tradition of medicinal herbs. In parallel, My Health Vietnam stands at the forefront of digital healthcare innovation, developing intelligent m-Health platforms, AI-powered medical applications, gene sequencing technologies, family healthcare management solutions, and precision medicine services — all committed to fostering a proactive, health-literate community while elevating the global stature of Vietnamese healthcare.&nbsp;Building upon this legacy of holistic well-being, TNH99 made a visionary expansion into the luxury wellness and beauty sector with the founding of Éclat Vietnam — the exclusive owner and operator of Éclat Wellness &amp; Spa. Conceived as a sanctuary of refined beauty and restorative tranquility, Éclat Wellness &amp; Spa masterfully unites advanced therapeutic techniques, state-of-the-art technology, and an opulent, resort-style ambiance. Nestled within Hanoi’s prestigious Diplomatic Corps area — a modern, well-appointed neighborhood offering easy connectivity to the city’s major residential and commercial hubs — Éclat Wellness &amp; Spa offers an exquisite, timeless beauty experience through a portfolio of meticulously curated, five-star personalized services across three signature domains: Spa – Massage – Hair &amp; Nail. Every moment within Éclat is an invitation to celebrate individual beauty, nurture inner harmony, and embrace the art of gracious living.

Với hơn một thập kỷ hoạt động trong lĩnh vực chăm sóc sức khỏe, TNH99 đã thành lập Viện Nghiên cứu và Phát triển Dược phẩm Công nghệ cao (Medpharin), cung cấp các giải pháp tối ưu, cá nhân hóa, kết hợp giữa công nghệ hiện đại và tinh hoa y học truyền thống. Song song với đó, Tập đoàn cũng phát triển hệ sinh thái chăm sóc sức khỏe thông qua các công ty thành viên. Công ty Peacelife Việt Nam chuyên sản xuất và phân phối thực phẩm chức năng và các sản phẩm chăm sóc sức khoẻ từ thảo dược, đặc biệt là các sản phẩm từ cây thuốc Nam. Bên cạnh đó, TNH99 đầu tư Công ty My Health Việt Nam, tiên phong ứng dụng công nghệ thông tin vào y tế, phát triển các nền tảng m-Health, giải pháp số hóa, trí tuệ nhân tạo, giải trình tự gen, chăm sóc sức khoẻ gia đình và y học chính xác, với sứ mệnh xây dựng cộng đồng khỏe mạnh, chủ động và từng bước nâng tầm vị thế người Việt trên trường quốc tế.Dựa trên nền tảng vững chắc đó, TNH99 tiếp tục mở rộng lĩnh vực wellness &amp; beauty với sự ra đời của Éclat Việt Nam — đơn vị sở hữu và vận hành thương hiệu Éclat Wellness &amp; Spa. Đây là chuỗi điểm đến làm đẹp toàn diện, kết hợp liệu pháp trị liệu chuyên sâu, công nghệ tiên tiến và không gian nghỉ dưỡng đẳng cấp. Éclat Wellness &amp; Spa mang đến trải nghiệm làm đẹp vượt thời gian và thư giãn tuyệt đối thông qua hệ thống dịch vụ cá nhân hóa chuẩn 5 sao, tập trung vào 3 lĩnh vực chính: Spa – Massage – Hair &amp; Nail.