<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/11/6/543247_5632379968167783_Harry%20Lu.jpg" alt=""></figure></td></tr><tr><td>Larry Hu, head of Amazon Global Selling for Southeast Asia, speaks at the event.&nbsp;— Photo baoxaydung.vn</td></tr></tbody></table></figure>HÀ NỘI — More Vietnamese businesses are moving beyond contract manufacturing to build their own brands and reach international consumers directly, marking a shift in the country's role in global supply chains.The trend is becoming increasingly evident on Amazon's global selling platform, according to Larry Hu, head of Amazon Global Selling for Southeast Asia, speaking at the annual Amazon Seller Conference in Hà Nội on November 5.While Việt Nam has established itself as a major manufacturing hub, many domestic producers still rely on foreign companies for branding, pricing and access to end consumers. Building their own brands would allow Vietnamese businesses to capture more value from their manufacturing capabilities, Hu said.Held under the theme “National Brands, Shining Globally”, the conference brought together more than 1,000 sellers, businesses and partners from Việt Nam and the region, along with representatives from the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade.Hu said Amazon Global Selling Việt Nam had identified three priorities for 2027: helping businesses select products that meet global market demand, integrating artificial intelligence (AI) into business operations and supporting manufacturers in building their own brands.The platform aims to support the launch of 30 Vietnamese brands and help 300 manufacturers in sectors such as furniture, food and apparel begin selling internationally by 2027.The shift from manufacturing to brand ownership is also reflected in the experiences of domestic businesses.Lưu Nga, chairwoman of OpenGate and founder of the fashion brand Elise, said her ambition to build a Vietnamese brand had taken shape nearly 20 years ago while she was living in the United States.At the time, she frequently saw products labelled “Made in Vietnam” in major shopping centres, but most carried foreign brand names. This made her realise that although Vietnamese manufacturers could meet demanding international production standards, they captured only a portion of the value generated by their products.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/11/6/543245_5632378831283402_Nga%20Elise.jpg" alt=""></figure></td></tr><tr><td>Lưu Nga, chairwoman of OpenGate and founder of fashion brand Elise, shares her story during the event.</td></tr></tbody></table></figure>Drawing on 15 years of experience building Elise, Nga said the company had prioritised investment in production capacity, technology and modern technical standards, including those used by the Republic of Korea's fashion industry.It had also researched consumers' body shapes, shopping habits and purchasing power to develop products suited to its target market.For Nga, a brand's long-term value lies not simply in growing sales or expanding its retail network, but in consumer trust and a distinctive identity built over time.She is now seeking to develop a platform connecting technology, data, production and e-commerce resources to help other Vietnamese businesses expand. The model would allow companies with quality products but limited resources to share management expertise and operational infrastructure, reducing costs and shortening the time needed to bring products to market while retaining their own brand identities.Việt Nam's textile and garment exports are projected to reach about US$48 billion in 2026, reflecting the sector's strong manufacturing capacity. However, moving beyond contract manufacturing to build their own brands and gain greater control over pricing remains a challenge for domestic businesses.Nga said selling products on international e-commerce platforms was only the first step. Businesses also needed to maintain consistent quality, meet technical standards, control costs and ensure timely delivery to build sustainable brands.She expressed hope that support from Amazon and regulatory authorities would help Vietnamese businesses compete internationally on their own merits, so that consumers in fashion capitals such as New York, Tokyo and Paris would choose their products for their design, quality and brand value, rather than simply because they were made affordably in Việt Nam.The conference also saw Amazon Global Selling Vietnam and the Vietnam Trade Promotion Agency launch a cooperation programme titled “From National Brands to Global Brands”.In 2027, the programme aims to equip 30 businesses whose products are certified under the National Brand Programme with the skills needed to export through e-commerce. Jointly selected by the two partners, the businesses will receive tailored training and support at every stage, from brand registration to reaching international customers.Hoàng Minh Chiến, deputy director of the Vietnam Trade Promotion Agency, said the agency would continue working with businesses and international partners to strengthen export capacity and promote Vietnamese brands, with support tailored to businesses' needs. — BIZHUB/VNS

Vietnamese businesses are moving beyond contract manufacturing to build their own brands and capture greater value in global markets, with cross-border e-commerce opening up new opportunities.

Vietnamese businesses shift from manufacturing to brand building

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn//uploadvnnews/Article/2026/11/5/542294_bachho.jpg" alt=""></figure></td></tr><tr><td>Oil rigs at the Bạch Hổ field. Large-scale energy projects require a more coherent policy environment, with consistency between the Petroleum Law, the Electricity Law and regulations governing land and the environment. — VNA/VNS Photo Huỳnh Sơn</td></tr></tbody></table></figure>HÀ NỘI — Stable and predictable policies will be critical to unlocking investment in Việt Nam’s oil and gas industry as it enters a more challenging phase, with mature fields declining, new discoveries becoming harder and more costly to develop, and the sector facing growing pressure to diversify beyond exploration and production.While the new Petroleum Law is expected to provide a more flexible framework for difficult and marginal fields, industry experts say its effectiveness will depend on consistent implementation, timely decisions and clear commercial mechanisms that give investors confidence over the long term.The challenge is becoming increasingly urgent as Việt Nam's remaining petroleum resources are concentrated in smaller, offshore and technically complex fields, requiring higher capital expenditure and more sophisticated technologies to maintain production.Experts say many of the country's oil and gas fields are approaching the end of their production lives, while the remaining opportunities increasingly involve marginal fields and offshore locations with more challenging operating conditions.Việt Nam's oil and gas output has fallen to around half its 2004 peak, while the Bạch Hổ field, one of the country's largest and most important producing assets, has been in operation for four decades.This means the industry's next phase cannot rely on the development model that supported its earlier expansion. Instead, it will require a combination of more flexible investment policies, technological innovation and stronger international cooperation.For investors, the question is whether resources can be developed profitably under a sufficiently predictable policy and commercial framework.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn//uploadvnnews/Article/2026/11/5/542295_oilreserve.jpg" alt=""></figure></td></tr><tr><td>Nhà Bè oil depot, operated by PetroVietnam Oil Corporation.— VNA/VNS Photo Huy Hùng</td></tr></tbody></table></figure>Major incentivesThe new Petroleum Law, passed by the National Assembly on August 23, 2026 and scheduled to take effect on March 1, 2027, replacing the 2022 Petroleum Law, is expected to address some of the structural barriers facing the industry.Phan Đức Hiếu, a member of the National Assembly's Economic and Financial Committee, said the new law was designed not only to facilitate petroleum exploration and production but also to strengthen the industry's technological capabilities and support national energy security.He highlighted five major changes under the new law: greater decentralisation and delegation of authority, administrative reform and simplification, stronger investment incentives, development of petroleum services and measures to improve operational efficiency.The legislation introduces differentiated incentives based on project characteristics and risks, rather than applying uniform conditions across fields with substantially different geological and economic prospects.For marginal fields, the incentive framework can include a corporate income tax rate of 25 per cent, an export tax rate of 5 per cent and full cost recovery, according to Hiếu.These provisions are significant because small reserves, difficult geological conditions and remote offshore locations can make projects substantially less attractive than conventional developments.The law also introduces an integrated procedural framework for interconnected petroleum projects, covering facilities both offshore and onshore. Previously, such projects could require separate decisions at different levels of government. The new approach is expected to streamline approvals and facilitate coordinated development across entire project chains.Hiếu said oil and gas remained important energy sources for Việt Nam, making it essential to maximise the efficient exploration, extraction and use of domestic resources. However, the country's ambition should extend beyond production towards developing its own petroleum science and technology capabilities.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn//uploadvnnews/Article/2026/11/5/542292_dungquat.jpg" alt=""></figure></td></tr><tr><td>Dung Quất refinery in Quảng Ngãi Province. — VNA/VNS Photo</td></tr></tbody></table></figure>The most important long-term objective, he stressed, was mastering strategic technologies, enabling domestic companies to participate more deeply in the international oil and gas industry.A draft implementing decree is also expected to clarify the treatment of exploration and investment risks for Vietnam National Oil and Gas Group (PetroVietnam), an issue considered important for encouraging the group and its partners to undertake more challenging exploration activities.The new framework should provide clearer economic incentives, particularly for projects in marginal fields and strategically important locations, while giving investors greater confidence about the risks they are taking.However, incentives alone cannot guarantee investment. Accurate reserve assessments, effective cost management, appropriate technology and sound project governance will remain decisive factors.A fresh modelAlongside improvements to the investment framework, the industry needs to diversify its sources of value creation as conventional petroleum resources become more difficult to exploit.Đặng Thanh Tùng, deputy head of the Strategy Department at PetroVietnam, said increasingly limited resource potential required the group to transform its development model around three pillars: energy, industry and high-quality technical services.He highlighted five strategic development priorities for the group: improving the efficiency of its core businesses, developing integrated value chains, establishing industrial-energy hubs, selectively expanding into new energy sectors and strengthening its technological and international capabilities.Maintaining domestic production remains a priority, particularly through the application of new technologies and more flexible policy mechanisms to develop small and marginal fields and improve recovery rates from mature assets.The group is also focusing on major gas projects, including the Ô Môn B and Cá Voi Xanh developments, while expanding overseas exploration and production opportunities.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn//uploadvnnews/Article/2026/11/5/542293_lng.jpg" alt=""></figure></td></tr><tr><td>An LNG tanker truck leaves the storage area at PV GAS’s LNG terminal, carrying gas for power generation and industrial production. — VNA/VNS Photo</td></tr></tbody></table></figure>Developing the liquefied natural gas (LNG) value chain is another priority, despite considerable implementation challenges. Tùng said LNG would remain an important component of the energy mix over the longer term as electricity demand grows and pressure to reduce emissions increases.PetroVietnam is also preparing to develop an offshore wind energy ecosystem and participate in nuclear power development, alongside opportunities in hydrogen and other emerging energy technologies.These ambitions reflect a broader transition from a predominantly petroleum-oriented business towards an integrated energy and industrial group.However, Tùng said large-scale energy projects would require a more coherent policy environment, with consistency between the Petroleum Law, the Electricity Law and regulations governing land and the environment.They would also need appropriate risk-sharing mechanisms, long-term offtake agreements and transparent pricing frameworks to attract long-term financing.Planning must be integrated, connecting energy supply with consumer markets, ports, storage facilities, pipelines and industrial parks. A delay in one component could hold up an entire project chain, particularly for LNG developments involving multiple investors and infrastructure operators.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn//uploadvnnews/Article/2026/11/5/542296_vungang1.jpg" alt=""></figure></td></tr><tr><td>Vũng Áng thermal power plant developed by PetroVietnam in Hà Tĩnh Province. — VNA/VNS Photo Vũ Sinh</td></tr></tbody></table></figure>Investment certaintyThe gap between policy design and implementation remains a major concern.Nguyễn Hùng Dũng, general secretary of the Việt Nam Petroleum Association, said Việt Nam had considerable opportunities to develop its remaining petroleum resources, but many projects were still struggling to attract investment.An appropriate pricing mechanism was essential for making projects viable, he said, noting that investors could be reluctant to commit capital while waiting for clarity on electricity prices and power purchase agreements.Delays in decisions on pricing and power purchase agreements could hold up project implementation and undermine investment efficiency, he said.The issue was particularly relevant to gas projects and associated infrastructure, where upstream development, gas transportation, power generation and electricity sales must be coordinated.Even when resources had been identified and investment plans prepared, uncertainty over commercial arrangements could delay final investment decisions and affect the financial viability of projects.Dũng welcomed greater autonomy for PetroVietnam but said the group's overlapping roles as an investor and contractor could create management challenges if responsibilities and decision-making mechanisms were not clearly defined.He also called for greater opportunities for domestic contractors to participate in major energy and petroleum projects. Nationally important projects should identify areas where Vietnamese companies have the capacity to participate, with international contractors brought in where domestic capabilities are insufficient, while maintaining fair competition.For an industry characterised by high capital requirements and long development cycles, policy predictability extends beyond tax incentives. Investors need clarity over project approvals, contractual terms, cost recovery, pricing and the division of responsibilities among stakeholders.Phạm Trường Giang, from the Việt Nam Petroleum Institute, said small and marginal fields held considerable remaining in-place reserves but faced significant risks associated with investment costs and economic returns.He called for policy and institutional barriers to be removed to enable more projects to move into the development stage.Đặng Thị Thu Hoài, head of the Department of Sectoral and Local Economic Research under the Institute for Policy and Strategy Research, emphasised the strategic importance of oil and gas and the wider energy sector to economic growth, technological development and national sovereignty.She said the industry needed to make a greater contribution in line with its strategic role while shifting its focus from resource extraction towards developing and mastering technology.Ultimately, the next phase of Việt Nam's oil and gas industry would be determined by how effectively the country can mobilise investment, master technology and turn existing industrial capabilities into new sources of value, Hoài said. — VNS

With mature fields declining, new discoveries becoming increasingly difficult and costly to develop, and pressure mounting to diversify beyond conventional exploration and production, a consistent regulatory framework will be essential to sustaining domestic output, attracting long-term investment and strengthening national energy resilience

Policy certainty can unlock oil and gas growth

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/11/5/541662_5626101117507267_dien%20ap%20mai.jpg" alt=""></figure></td></tr><tr><td>Workers from the Na Sang regional power management team help local residents install rooftop solar panels in Điện Biên Province, supporting the wider adoption of clean energy. — VNA/VNS Photo</td></tr></tbody></table></figure>Mai HươngHÀ NỘI — Việt Nam’s clean energy transition will depend not only on access to new technologies such as battery storage, clean hydrogen and nuclear power, but also on its ability to adapt them, build domestic expertise and make projects commercially viable.Electricity demand is forecast to grow by 10-12 per cent annually, with energy demand projected to reach 110-122 million tonnes of oil equivalent by 2030, driven by Việt Nam’s ambitious economic growth targets. New sources of demand, including data centres, AI and electric transport, will add further pressure on the power system.The adjusted Power Development Plan VIII includes a more diverse energy mix, incorporating renewable energy, nuclear power and energy storage. It also sets a target of 10-16.3GW for energy storage capacity.However, translating these plans into reality will require a broader approach to technology development. Experts and businesses have highlighted the need to look beyond individual technologies and consider how they can work together to meet the country’s changing energy needs.A clear marketBattery energy storage systems (BESS) can help improve the flexibility of the power system, particularly as the share of renewable energy increases.According to Nguyễn Văn Thiện, deputy general director of GG Industries, an energy storage solutions provider, solar and wind power output do not always match periods of peak electricity demand. Storage systems could store surplus electricity and release it when needed.“BESS is not just an ordinary battery. It is essentially an intelligent energy system,” Thiện said.A BESS includes batteries that store direct current, power conversion systems that convert it into alternating current, and energy management software that controls and optimises the system's operation before electricity is supplied to the grid.As of August 2026, Vietnam Electricity (EVN) had announced plans to develop 1,200MW of battery storage capacity nationwide. Circular 62, issued by the Ministry of Industry and Trade, also provides guidance on BESS investment at 110kV and 220kV substations, including pricing and operating costs.Thiện said domestic businesses could find opportunities across the energy technology value chain, from software and system integration to operation, maintenance and technical services, rather than focusing solely on manufacturing or assembling battery equipment.However, the development of a market does not automatically make every project financially viable. BESS investment requires substantial capital, while the integration of storage systems depends on grid infrastructure, technical requirements and the ability to connect projects to the electricity system.Thiện called for a clear framework for pricing storage services and payment mechanisms, as well as financial support from banks and the Government.“Pilot projects are needed, with measurement equipment installed to develop case studies and assess the economics of the technology," Thiện said.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/11/5/541603_GG%20Power.jpeg" alt=""></figure></td></tr><tr><td>Automated equipment on the production line at GG Power’s battery energy storage system (BESS) manufacturing plant in Hưng Yên. Domestic production capacity will be important as Việt Nam expands the use of battery storage to support the integration of renewable energy. — Photo courtesy of GG Power</td></tr></tbody></table></figure>Preparing for future techClean hydrogen could play a role in reducing emissions in industries where it is difficult to replace fossil fuels. However, high production costs remain a major obstacle.Phạm Hoàng Lương, senior lecturer at Hanoi University of Science and Technology and vice chairman of the Vietnam Clean Energy Association, said hydrogen should be considered a solution for the medium and long term rather than an immediate alternative.Green hydrogen is produced by splitting water into hydrogen and oxygen using electricity from renewable sources such as wind and solar power. This makes it a low-emission fuel, but production is costly.Renewable power accounts for around 50-60 per cent of its production costs, while clean hydrogen is currently 2.5-4.5 times more expensive than hydrogen made from fossil fuels, according to Lương.Hydrogen can help cut emissions in industries that are difficult to electrify, including steel, fertiliser and chemicals, while ammonia and methanol made from hydrogen offer potentially lower-emission fuel options for transport. This gives it a role in Việt Nam’s path towards net-zero emissions by 2050.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/11/5/541600_VN%20hydrogen%20in%20EU.jpg" alt=""></figure></td></tr><tr><td>Việt Nam made its debut with a pavilion at European Hydrogen Week 2026, held at Brussels Expo in Belgium from October 26 to 30, showcasing its green hydrogen potential and attracting interest from more than 50 European partners. — Photo courtesy of the Ministry of Industry and Trade</td></tr></tbody></table></figure>Lương said Việt Nam should prepare for the development of the industry by training workers and establishing technical standards, even though costs remain high.Meanwhile, nuclear power could provide a stable source of low-carbon electricity, but Việt Nam will need to build the technical expertise and institutional capacity to adopt the technology safely and effectively.Trần Chí Thành, director of the Vietnam Atomic Energy Institute under the Ministry of Science and Technology, said plans for the Ninh Thuận 1 and 2 projects included Generation III+ reactors, while small modular reactors could also be studied as a future option.He stressed that safety must remain the top priority, with domestic research institutions playing an important role in assessing technologies and developing local expertise. This would help Việt Nam build the capacity needed not only to implement nuclear projects but also to master and manage the technology in the long term.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/11/5/541602_Tram%20bien%20ap.jpg" alt=""></figure></td></tr><tr><td>Engineers inspect equipment at the 110kV substation of Hòa Bình 5 Wind Power Plant in Cà Mau Province. Grid infrastructure and battery energy storage systems (BESS) are important for integrating renewable power and balancing supply and demand. — VNA/VNS Photo Vũ Sinh</td></tr></tbody></table></figure>For the whole systemLương said Việt Nam needed a flexible approach to technology selection and energy planning. Energy technologies have their own life cycles, and solutions considered advanced today could become outdated in 10 to 20 years. Planning therefore needed to be flexible enough to adapt to technological changes.To reduce dependence on fossil fuels, countries could either replace them with cleaner energy sources such as renewables and nuclear power or continue using fossil fuels while applying technologies to capture and store carbon.Việt Nam could not phase out coal immediately, as it remains a major source of electricity and there are not yet enough reliable alternatives. A gradual reduction would be necessasy, while carbon capture remains costly and technically challenging.“We need to assess technologies based on their readiness, commercial viability and cost, as well as their suitability to the country's geographical and natural conditions,” Lương said .Việt Nam’s energy transition involves more than choosing and investing in new technologies. It also requires the capacity to operate, adapt and eventually develop these technologies to meet domestic needs. This means strengthening domestic research, developing skilled personnel and enabling local businesses to participate in technology development, software and system integration, rather than relying mainly on imported solutions.As Việt Nam steps up implementation of the Party's Resolution 57, issued in December 2024 to promote breakthroughs in science, technology, innovation and digital transformation, these capabilities will play an increasingly important role in turning the country’s technological ambitions into practical solutions for the energy sector.“Energy technologies should not be assessed in isolation. Nuclear power, battery storage, hydrogen and other solutions need to be considered as part of an integrated energy system,” Lương added. — VNS

Việt Nam’s clean energy transition will depend not only on access to new technologies such as battery storage, clean hydrogen and nuclear power, but also on its ability to adapt them, build domestic expertise and make projects commercially viable.&nbsp; &nbsp;

Clean energy hinges on tech and market conditions

Việt DũngThe recent Autumn Economic Forum in HCM City (October 26-29) fostered intellectual exchange and discussion of ideas surrounding sustainable growth, while also&nbsp;showcasing&nbsp;the city’s economic strengths and abundance of opportunities.Several international businesses shared their assessment of&nbsp;HCM City’s investment climate&nbsp;and potential&nbsp;with Việt Nam News.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/10/30/541657_Sunwah.jpg" alt=""></figure></td></tr><tr><td>Jesse Choi,&nbsp;regional director of Southeast Asia at Sunwah Group. — VNS Photos Việt Dũng</td></tr></tbody></table></figure>​​Jesse Choi, regional director of Southeast Asia at Sunwah GroupHCM City is a very vibrant city. It contributes to around 22 per cent of the whole country's GDP, plus it is strong in consumption and is pro-business.Many foreign investors like to live in the city too, like how Thảo Điền is full of foreigners, and the former District 7 also has a lot of Koreans, Japanese and Chinese.With the new International Financial Centre and the proposed 10-year visa-free programme for expats, which would allow investors to stay here hassle-free, I believe the city will be able to attract more FDI.The increase in infrastructure investment, like the metro lines, will also improve access to faraway land and not just the central business areas. There is also the proposed expressway link project between HCM City and Phnom Penh, which would reduce logistic costs with Cambodia, drive up exports&nbsp;and lead to more investment opportunities.Combined with the fact that the city holds the largest port complex in Việt Nam, HCM City is a gateway for exports, though I hope that real estate land prices can decrease in the future to attract more FDI.I also see Việt Nam's energy sector having high potential for partnerships with international investors.&nbsp;This is because a lot of factories are coming here, and the AI sector and data centres are moving here as well, all of which require energy.The energy sector, especially renewable energy, is very important. The government also is going to increase the energy price, and therefore it will be more attractive for investors to come in to invest in energy.&nbsp;<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/10/30/541222_IMG_6265.jpeg" alt=""></figure></td></tr><tr><td>Lira Megalli Gaddi,&nbsp;managing director of LuxIntel.</td></tr></tbody></table></figure>Lira Megalli Gaddi, managing director of LuxIntel (provides executive education and professional development programmes)I think that globally, Việt Nam is one of the most compelling investment theses in terms of its steadily rising growth being an unprecedented case. There are few places in the world which are steadily showing this type of long-term development and potential.If you come to HCM City and drive around the city and a little bit outside of it, the types of constructions and developments are at scale that are rarely seen globally. What the city is building here transcends the caliber of projects that we are used to seeing in the West, for example.And I think one of the most important developments it currently has is the development of the International Financial Centre, which is designed specifically to not only attract but also to retain foreign investors, and to streamline the cash flows, the management of the funds, logistics and the regulatory environment.The center is a massive undertaking – a very long-term project, which will take at least 10 years to just get it firmly in place, and I'm sure it will be developing even after the first decade.This communicates to the global community that the government has the will and resources to put all the necessary infrastructure in place, and it works with a very wide network of institutions – an entire ecosystem of policymakers, central banks, private banks, private institutions, private sector, green economy and manufacturers, all to make sure that this institution operates, continues to attract foreign investors and protects the interests of companies who are operating in Việt Nam.In terms of setting up businesses, I also think HCM City is one of the easiest jurisdictions globally to set up and operate businesses, which is a big plus for foreign investors.We are actually looking into investing here. We would love to work with HCM City and Việt Nam in general. As a matter of fact, we would love to work with the ASEAN region by being firmly grounded in HCM City.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/10/30/541654_TADI.jpg" alt=""></figure></td></tr><tr><td>David Duncan, executive partner of TADI Global.</td></tr></tbody></table></figure>David Duncan, executive partner of TADI Global (business advisory and distribution firm)We work with Vietnamese&nbsp;companies that want to expand globally. We would like to connect them with investors in the US, but also find a way to bring investors back to Việt Nam that help invest into their production facilities or in their operations.&nbsp;HCM City is a great potential partner for us because one of the things that we're starting to see here is its great development, particularly in technology companies, and I see that as a great opportunity for foreign direct investment into Việt Nam, but also for opportunities for Vietnamese companies to expand.One of the things that the investors we work with like about HCM City is the great opportunity here, with the development of infrastructure and companies, as well as support from the city that's helping bring in foreign investors.We see that there's a lot of interest in Việt Nam at this point, and I'd say in Southeast Asia, it's probably one of the top countries in Southeast Asia where we're starting to see investment continue to rise.HCM City's education system is also great, but more investment into this field, especially language skills, critical thinking and business skills, can be a good thing.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/10/30/541221_IMG_6266.jpeg" alt=""></figure></td></tr><tr><td>Bùi Đặng Duyên Mai,&nbsp;director of Public Affairs, Communications and Sustainability at Coca-Cola Southeast Asia’s Việt Nam Representative Office</td></tr></tbody></table></figure>​Bùi Đặng Duyên Mai, director of Public Affairs, Communications and Sustainability at Coca-Cola Southeast Asia’s Việt Nam Representative OfficeAs some people say, HCM City is like Shanghai, while Hà Nội is like Beijing.The Coca-Cola Company office in HCM City has been around since 1994, and we find the city to be a very dynamic place.Its leadership is very open and listens to businesses, especially after the two-tier government model came into effect. In our case, we once had our regional director visit&nbsp;Việt Nam and he wanted to meet up with local People’s Committee, and we were able to arrange a meeting very quickly, in only a few days.We are committed to working with HCM City on its programmes on night economy and tourism stimulation, and we truly believe that HCM City is an abundant land for anyone who would like to invest in Việt Nam. — VNS

Many international companies commended HCM City's business climate during the recent Autumn Economic Forum.

International firms impressed with HCM City’s investment climate

TNH99 Vietnam joint stock company is a multi-sector investment management company. Currently, TNH99 focuses on media, marketing, real estate, health care, F&amp;B and trading. TNH99 Vietnam always defines the customer benefits as the core value in it’s development strategy. We have been incessantly inovating, creating new values, complying with, committing to respect and consistently enforcing the common principles of conduct that make up TNH99 culture. Each member of TNH99 Vietnam has so much enthusiasm, devotion. They understand that interests of the company as well as its customers and social responsibility are focused.TNH99 currently has over 26 subsidiaries and affiliates throughout the country. At TNH99, more than 300 employees, experienced professionals, industry-leading experts, senior advisors and an open knowledge system provide a solid foundation for sustainable development.PRINCIPLES OF OPERATIONFollowing the "for human development" philosophy, TNH99 constantly searches and researches the needs of human and social trends. With the visionary leadership and management as well as young and professional staff, we are constantly growing and affirming our brand in the fields in which we operate in the Vietnamese market.CORE VALUESPeople are the most important resource, helping to create the values and differences of TNH99. They have the knowledge, qualifications and experience that are constantly accumulated and developed.The employees of TNH99 also have the unique characteristics of the Vietnamese people and industries. They always unite, strive towards professionalism, absorb and behave appropriately in communication with customers.Besides, leadership capacity is a key factor that helps TNH99 plan and successfully implement the sustainable development goals, promote the use of advanced management systems and tools, make accurate and timely decisions.Orientation to improve social responsibility, value management is applied at TNH99 to create a culture of effective work, productivity and quality. These values ​​are shared by TNH99 leaders and staff with partners and customers.TNH99 is committed to behave and operate with the following values: Efficiency, Quality, Straightforward, Enthusiastic, Professional.QUALITY POLICY:Meet the needs and satisfy customers by the highest quality of organization and service;Regularly research, apply and develop advanced technology to improve product quality, service and competitiveness in the field of operation;Identify and provide sufficient resources to ensure effective implementation of the quality management system.DEVELOPMENT ORIENTATIONWith a joint-stock operating model, we are still consistent with the tagline "We grow business", in which the principle of human resource development is an important step, governance is an important phase and promoting corporate culture is a regular task. Oriented solutions and services of TNH99 helps businesses to create sustainable added values ​​for people.We are committed to providing the most effective and practical services for Vietnamese businesses and the world for sustainable joint development.We always keep in mind, cherish and create products that constantly meet the expectations of the business community.We behave and cooperate based on civilized values ​​while promoting the cultural identities of VietNam.

About Us

In more than 15 years of establishment and development, with prestigious brands such as the Institute for Brand Strategy and Competition (BCSI), Vibiz, Vmark, Aaker,... and hundreds of media channels, we have affirmed our position as one of the pioneers and prestigious units in the field of market research, marketing consulting, communications, advertising and event organization in Vietnam. With a strategic vision and an experienced creative team, we provide comprehensive communication solutions, helping businesses not only reach the right customers but also build sustainable brand value in the public mind. The modern media industry requires a combination of content strategy, technology and the ability to understand consumer behavior. We provide a closed service ecosystem, including: - Market research and brand health - Consulting and building integrated communication strategy (IMC) - Creative content production (TV, digital, OOH, POSM, corporate films, TVC ...) - Management and implementation of multi-channel advertising campaigns: from traditional press to digital platforms such as Facebook, YouTube, TikTok, Google ... - Internal branding and brand communication services - PR - Press communication and media crisis handling With the orientation of "communication is not only to be known, but to be trusted", we always focus on the depth of the message, personalization and the ability to connect the brand with the target customers. In addition to communication capacity, we are a leading event organizer, with more than 1,000 large and small events held nationwide. We provide services from concept, design, production to full operation, including: - Marketing campaigns - Product launch, opening ceremony, anniversary celebration - Customer conferences, seminars, international forums - Activation, roadshow, exhibition, trade fair - Cultural, artistic and community CSR events Each event we organize is designed as a vivid communication story, where the brand is not only introduced, but also felt, loved and remembered. Our strength lies not only in our ability to organize or create content, but also in our ability to think about comprehensive communication strategies. We understand that in the digital age, brands cannot "shout loudly" but must "say the right thing, do the right thing and touch the emotions". With a team of experienced experts in marketing, communications, content production, art and digital technology, we are a trusted partner in the journey of building strong brands, winning public trust and promoting business growth.

Communication

In the digital age, information technology is not only a tool to support operations but has become the backbone of business development strategies. Realizing that, TNH99 has developed information technology services as a strategic pillar, providing comprehensive digital solutions for organizations and small and medium enterprises in Vietnam. TNH99 specializes in consulting and implementing digital transformation roadmaps from the root - starting from assessing the current state of operations, analyzing needs, to building digital systems suitable for the characteristics of each industry. We do not provide "ready-made" technology products, but focus on designing flexible, customized solutions according to reality, to ensure effective implementation and sustainable operation. One of TNH99's outstanding strengths is software development in the fields of medical health care, building management and operation, data mining, social listening. These systems are capable of linking internal data, real-time reporting and expanding integration with other platforms such as accounting systems, electronic invoices, banks or online payment gateways. In parallel with the management software, TNH99 also owns a team of experts in designing and operating business websites, e-commerce platforms and landing page platforms dedicated to marketing campaigns. All are built with a friendly interface, SEO standards, fast loading speed, multi-device compatibility and high security. In addition, TNH99's e-commerce solutions also support order management, customers, shopping carts, online payment integration and effective remarketing tools. In terms of infrastructure, TNH99 provides comprehensive IT system management solutions, from server setup, internal or cloud storage systems, to LAN setup, surveillance cameras, remote operating systems. In particular, information security and safety services are one of the top priorities, with encryption tools, periodic backups and access monitoring to protect business data from increasing cyber risks. For businesses that do not want to invest in their own IT team, TNH99 provides IT Outsourcing services - hiring technology experts periodically or by project. From daily technical support, system maintenance, troubleshooting, to training internal staff to use technology systems, we ensure professionalism - quick response - cost savings while still ensuring stable operating quality. All of TNH99's information technology services are built on 4 core principles: understanding the problem correctly - designing a custom solution - flexible implementation - long-term companionship. Not only a service provider, TNH99 wants to become a strategic technology partner of businesses on the journey of sustainable development.

Infomation Technology

News

We are a pioneer in providing comprehensive F&amp;B solutions, from restaurant operations, event organization, catering to importing and distributing high-end culinary specialties, including wine and imported food from famous regions around the world. With the philosophy that cuisine is a bridge between culture and life experience, TNH99 is committed to bringing customers satisfaction in every dish, every glass of wine and every moment of service. Professionally operated culinary - F&amp;B service chain: - KKAVENUE member company with a multi-style La Fontaine restaurant chain: from traditional Vietnamese dishes to modern fusion menus, youthful design space, international standard service. - Catering: serving family parties in a cozy and private space at private homes and villas, ensuring food safety, reasonable nutrition, and standard operation. - Event party - catering service: organizing full package wedding parties, birthdays, conferences, opening ceremonies... with flexible menus and attentive service. Importing - distributing high-end specialties and wines: Brandx member company is a direct importer and exclusive distributor of many high-end product lines serving the sophisticated culinary market: - Imported wines and beverages: from France, Italy, Chile, Australia, America,... with a diverse portfolio from regular wines to premium lines (Grand Cru, DOCG, Reserva...). - Regional specialties and high-end ingredients: such as European cheese, cold cuts, local spices, organic foods - supporting restaurant chains and distributors. - Gift baskets, high-end culinary gifts: designed according to the holiday season, combining the quintessence of Vietnamese and international cuisine - both luxurious and meaningful. We commit to: - Quintessence of raw materials - input standards: strictly selected, clear origin, meeting international safety standards. - Continuous innovation - flexible according to needs: meeting diverse individual, organizational and corporate customers. - Consistent service quality: whether it is a meal or a glass of wine at a high-end party, TNH99 focuses on the final customer experience. - Sustainable development - responsible business: minimizing F&amp;B waste, developing a clean supply chain, prioritizing high-quality Vietnamese goods.

Our Expertise

In TNH99's multi-industry development strategy, the real estate sector plays an important role in creating long-term value for the community and investors. Established as a member company, Allard Homes was born with the mission of becoming a professional, humane and sustainable real estate management and development unit, focusing on modern - sophisticated - livable housing products and urban projects. Allard Homes operates on the foundation of combining creative development thinking and international standard implementation capacity. With a team of experienced experts in the fields of planning, architecture, construction and finance, Allard Homes participates comprehensively in the process of market research, master planning, architectural design, construction and project management.From nursing homes, health care centers, eco-villas to synchronous urban areas, Allard Homes always focuses on three core factors: Construction quality - Investment value - Living experience. Each project is not just a real estate product, but a living ecosystem: a harmony between utilities, landscape, architecture and future residential community.In particular, Allard Homes prioritizes participating in the development of projects following the trend of "green and smart real estate", integrating standards of energy saving, green space, smart management and long-term after-sales services - contributing to the sustainable development of Vietnamese urban areas.With financial support, a multi-industry ecosystem and operational capacity from TNH99, Allard Homes not only creates high-quality real estate products, but also opens up opportunities for transparent, effective and long-term investment cooperation for strategic partners, individual and institutional investors.

Real Estate

With a distinguished heritage spanning over a decade in healthcare excellence, TNH99 Vietnam Joint Stock Company established the Medpharin Institute for High-Tech Pharmaceutical Research and Development — a pioneering institution dedicated to delivering optimal, bespoke health solutions through the harmonious integration of advanced biomedical technology and the enduring wisdom of traditional medicine.&nbsp;Complementing this foundation, TNH99 has thoughtfully cultivated a comprehensive healthcare ecosystem through a portfolio of esteemed subsidiaries. Peacelife Vietnam specializes in the production and distribution of premium herbal remedies and functional supplements, preserving and revitalizing Vietnam’s rich tradition of medicinal herbs. In parallel, My Health Vietnam stands at the forefront of digital healthcare innovation, developing intelligent m-Health platforms, AI-powered medical applications, gene sequencing technologies, family healthcare management solutions, and precision medicine services — all committed to fostering a proactive, health-literate community while elevating the global stature of Vietnamese healthcare.&nbsp;Building upon this legacy of holistic well-being, TNH99 made a visionary expansion into the luxury wellness and beauty sector with the founding of Éclat Vietnam — the exclusive owner and operator of Éclat Wellness &amp; Spa. Conceived as a sanctuary of refined beauty and restorative tranquility, Éclat Wellness &amp; Spa masterfully unites advanced therapeutic techniques, state-of-the-art technology, and an opulent, resort-style ambiance. Nestled within Hanoi’s prestigious Diplomatic Corps area — a modern, well-appointed neighborhood offering easy connectivity to the city’s major residential and commercial hubs — Éclat Wellness &amp; Spa offers an exquisite, timeless beauty experience through a portfolio of meticulously curated, five-star personalized services across three signature domains: Spa – Massage – Hair &amp; Nail. Every moment within Éclat is an invitation to celebrate individual beauty, nurture inner harmony, and embrace the art of gracious living.

Với hơn một thập kỷ hoạt động trong lĩnh vực chăm sóc sức khỏe, TNH99 đã thành lập Viện Nghiên cứu và Phát triển Dược phẩm Công nghệ cao (Medpharin), cung cấp các giải pháp tối ưu, cá nhân hóa, kết hợp giữa công nghệ hiện đại và tinh hoa y học truyền thống. Song song với đó, Tập đoàn cũng phát triển hệ sinh thái chăm sóc sức khỏe thông qua các công ty thành viên. Công ty Peacelife Việt Nam chuyên sản xuất và phân phối thực phẩm chức năng và các sản phẩm chăm sóc sức khoẻ từ thảo dược, đặc biệt là các sản phẩm từ cây thuốc Nam. Bên cạnh đó, TNH99 đầu tư Công ty My Health Việt Nam, tiên phong ứng dụng công nghệ thông tin vào y tế, phát triển các nền tảng m-Health, giải pháp số hóa, trí tuệ nhân tạo, giải trình tự gen, chăm sóc sức khoẻ gia đình và y học chính xác, với sứ mệnh xây dựng cộng đồng khỏe mạnh, chủ động và từng bước nâng tầm vị thế người Việt trên trường quốc tế.Dựa trên nền tảng vững chắc đó, TNH99 tiếp tục mở rộng lĩnh vực wellness &amp; beauty với sự ra đời của Éclat Việt Nam — đơn vị sở hữu và vận hành thương hiệu Éclat Wellness &amp; Spa. Đây là chuỗi điểm đến làm đẹp toàn diện, kết hợp liệu pháp trị liệu chuyên sâu, công nghệ tiên tiến và không gian nghỉ dưỡng đẳng cấp. Éclat Wellness &amp; Spa mang đến trải nghiệm làm đẹp vượt thời gian và thư giãn tuyệt đối thông qua hệ thống dịch vụ cá nhân hóa chuẩn 5 sao, tập trung vào 3 lĩnh vực chính: Spa – Massage – Hair &amp; Nail.