<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/23/480350_Ms.%20L%C3%AA%20Nguy%E1%BB%85n%20Duy%20Oanh.jpg" alt=""></figure></td></tr><tr><td>Lê Nguyễn Duy Oanh, Deputy Director of the Centre for Supporting Industry Development, speaks at the Green Innovation Summit – The Innovation Insider #2 in HCM City on January 22. — Photo courtesy of the organiser</td></tr></tbody></table></figure>HCM CITY — As global Environmental, Social and Governance (ESG) regulations enter a peak enforcement phase, particularly from 2026 onwards, the key question for the Vietnamese business community is no longer whether to go green, but how to do so without undermining financial viability, speakers said at a conference in HCM City on January 22.Speaking at the Green Innovation Summit – The Innovation Insider #2, themed “Smart Energy for Sustainable Manufacturing: Trends for 2026,” Lê Nguyễn Duy Oanh, Deputy Director of the Centre for Supporting Industry Development under the HCM City Department of Industry and Trade, said Việt Nam is undergoing a profound transformation of its growth model.To achieve a sustainable green transition, she highlighted three key pillars: institutions and policies, including the completion of legal frameworks and regulatory sandboxes; green energy technologies and infrastructure, such as renewable energy, energy storage, and core technologies; and human resources and international cooperation, focusing on developing talent for green and digital transformation, attracting experts, and strengthening international partnerships.However, she acknowledged that businesses, particularly manufacturers and firms operating in industrial parks, face numerous practical concerns. These include whether emissions reduction can truly optimise costs, where companies should begin to avoid overstretching resources, which low-emissions manufacturing models are most suitable for Vietnamese enterprises, and whether smart energy solutions can deliver clear and timely returns for factory operations.“As a major industrial and services hub, HCM City has a diverse network of export processing zones, industrial parks and industrial clusters. The transition towards green, smart, and sustainable industry is therefore seen as an inevitable path to maintaining the city’s role as a national economic engine, while aligning with the country’s green growth goals,” she said.“Energy transition and sustainable manufacturing are long-term journeys that cannot be completed overnight. Yet without starting today, businesses will struggle to meet the requirements of 2026 and beyond,” she added.From an international market perspective, Phạm Thị Ngọc Thuỷ, Chief of the Office of the Private Economic Development Research Board (Board IV), said 2026 will mark a clear point of differentiation among enterprises in global supply chains. With mechanisms such as the Carbon Border Adjustment Mechanism (CBAM) and Digital Product Passports (DPP) being rolled out simultaneously, companies will have little room left to delay action.She noted that Việt Nam still has a carbon intensity per unit of GDP higher than the average among middle-income countries. Without early preparation in carbon data, measurement systems, and ESG governance, businesses will not only&nbsp;face higher tax burdens but also risk exclusion from global supply chains. Green transition is no longer a matter of branding or communications, but one of survival and risk management.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/23/480351_T%E1%BB%8Da%20%C4%91%C3%A0m.jpeg" alt=""></figure></td></tr><tr><td>Panelists at the Green Innovation Summit – The Innovation Insider #2. — Photo courtesy of the organiser</td></tr></tbody></table></figure>The panel discussion, moderated by Trương Lý Hoàng Phi, Chairwoman and CEO of IBP &amp; InnoEx, brought the debate back to a central question: does green transition deliver tangible economic benefits?Kingspan Vietnam emerged as a notable example of a “green for growth” approach. Rather than treating sustainability as a compliance cost, the company invested in a green manufacturing facility at Phú Mỹ Industrial Park – the group’s first newly built factory in Asia to achieve LEED Platinum v4 certification. By adopting Huawei FusionSolar solutions, Kingspan Vietnam not only pioneered green manufacturing practices domestically but also achieved strong financial results, including annual electricity savings of more than VNĐ2 billion and a solar system payback period of around six years.From a broader infrastructure perspective, Giang Ngọc Phương, Deputy General-Director of Hiệp Phước Industrial Park JSC in HCM City, said green transition has become a race for survival under mounting pressure from European and US markets. Capital constraints should not be an excuse for inaction.At Hiệp Phước Industrial Park, where 74 per cent of enterprises are ready to embrace green transition, businesses have achieved electricity savings of up to 35 per cent by focusing on lean operational management and optimising core systems such as boilers and internal power networks. This underscores a practical lesson: start with management thinking before investing in costly technologies, he said.A representative from Huawei Digital Power Vietnam said smart energy represents the most critical intersection between sustainability goals and business efficiency.Rather than viewing green energy as a major upfront cost, companies are increasingly treating it as a long-term cost management tool from cutting electricity bills and improving cash flow to mitigating energy risks amidst volatile power prices and tightening emissions requirements. When return-on-investment calculations are clearly defined, green transition becomes not a burden, but a competitive advantage, he said.The Green Innovation Summit – The Innovation Insider is a specialised event series focusing on green innovation trends and solutions for Vietnamese businesses. — VNS

As global Environmental, Social and Governance (ESG) regulations enter a peak enforcement phase, particularly from 2026 onwards, the key question for the Vietnamese business community is no longer whether to go green, but how to do so without undermining financial viability, speakers said at a conference in HCM City on January 22.

Green transition seen as critical risk management imperative

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/24/480426_5384179499725104_image.png" alt=""></figure></td></tr><tr><td>A plane of Vietjet Air is taking off. The company's shares posted the biggest daily gain of 7 per cent on Friday, cushioning the market's loss. — VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI — The market ended the week on a weaker note as cautious sentiment, heavier profit-taking and thinning liquidity combined to drag indices lower.The VN-Index on the Hồ Chí Minh Stock Exchange (HoSE) fell 11.94 points, or 0.63 per cent, to close at 1,870.79 points, marking a fourth consecutive session of losses. Although the index edged higher at the opening, it quickly reversed course and ended near the day’s reference level.Liquidity on HoSE declined from the previous session to more than VNĐ29.3 trillion (US$1.1 billion), with trading volume reaching 889 million shares. Market breadth remained negative, with 81 stocks advancing and 251 declining.The VN30 group showed relatively more resilient trading than the broader market. Despite 19 stocks falling and only eight rising, the VN30-Index slipped just 4.59 points, or 0.22 per cent, to 2,077.76 points.Several heavyweight VN30 stocks stood out. VietJet Aviation (VJC) surged to its ceiling price despite briefly dipping below its reference level.Shares in the Vin group, including Vinhomes (VHM), Vincom Retail (VRE) and Vingroup (VIC), also performed strongly, rising 1.66 per cent, 1.73 per cent and 2.67 per cent respectively, together contributing 9.2 points to the VN-Index.They were followed by Duc Giang Chemicals (DGC) and three private banking stocks, Asia Commercial Joint Stock Bank (ACB), HDBank (HDB) and Techcombank (TCB), which gained between 0.14 per cent and 1.4 per cent.Among the 19 decliners in the VN30 basket, 14 fell by more than 1 per cent. The weakest performers included industrial real estate firm Becamex (BCM), whose shares hit the floor price, and Vietnam Rubber Group (GVR), which dropped 5.38 per cent.Several other large-cap stocks also saw sharp losses. Vinamilk (VNM) fell 5.22 per cent, Petrolimex (PLX) slid 3.36 per cent, PV Gas (GAS) declined 3.82 per cent, Sabeco (SAB) lost 2.57 per cent and FPT Corporation (FPT) dropped 2.42 per cent.Apart from ACB, HDB and TCB, the banking sector largely struggled. Major lenders Vietcombank (VCB) fell 3.38 per cent, BIDV (BID) slipped 2.31 per cent and VietinBank (CTG) lost 2.26 per cent. VPBank (VPB), LPBank (LPB) and Sacombank (STB) also recorded notable declines, reflecting strong profit-taking pressure.On the Hà Nội Stock Exchange, the HNX-Index closed the week at 252.96 points, down 5.47 points, or 2.12 per cent.Adding to the market’s downward pressure, foreign investors extended their net selling streak to a fourth consecutive session, offloading more than VNĐ200 billion worth of shares on HoSE. — BIZHUB/VNS

Although the VN-Index saw a slight increase at the beginning of the session, it quickly reversed direction, settling near the reference level.

VN-Index falls for fourth straight day on profit-taking activities

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/23/479382_CH1.jpg" alt=""></figure></td></tr><tr><td>An artist’s impression of Tao Đàn Station on Metro Line No.2 (Bến Thành–Tham Lương), a key project in HCM City’s urban railway network.— VNA/VNS Photo</td></tr></tbody></table></figure>HCM CITY — The simultaneous groundbreaking for four major infrastructure projects earlier this month marked a rare moment in HCM City’s development history, reflecting a renewed determination to translate institutional reform into tangible outcomes.With total investment exceeding VNĐ239 trillion (US$9.4 billion), the long-awaited projects – ranging from metro lines and bridges to a national sports complex – officially moved from planning to implementation.Beyond their physical presence, however, the ceremonies signal a deeper shift in the city’s development approach, as newly adjusted institutional mechanisms begin to take effect.A month after approval by the National Assembly, the revised policy framework has already started reshaping how the city mobilises capital, moving away from quantity-driven investment attraction towards selective engagement with strategic investors that have proven capacity and long-term commitment.The four projects launched simultaneously on January 15 were metro line No 2 (Bến Thành – Tham Lương), Phú Mỹ 2 Bridge, Cần Giờ Bridge, and the Rạch Chiếc National Sports Complex.Each plays a pivotal role in restructuring urban space, strengthening regional connectivity and enhancing the city’s long-term competitiveness.New partnership modelAmong them, the Rạch Chiếc sport complex stands out as a symbol of revival.With an estimated cost of more than VNĐ145 trillion (US$5.7 billion) and a seating capacity of around 70,000, the project had remained on paper for more than three decades before being finally revived.Once completed, it is expected to become a national and regional sports hub capable of hosting major events such as the SEA Games, Asiad and international tournaments, while also supporting elite athlete training and expanding public sports spaces.Implemented under a public–private partnership (PPP) model, specifically a build–transfer contract, the project aims to mobilise private resources and leverage land assets for infrastructure development without placing excessive pressure on public resources.This approach reflects the city’s broader push to diversify development resources through socialised investment and stronger private-sector participation.According to Nguyễn Lộc Hà, vice chairman of the city People’s Committee, the concurrent rollout of these projects represents a concrete step in translating major development orientations into practice.The parallel implementation of public investment and PPP projects also signals a shift in development thinking, with the private sector increasingly viewed as a long-term partner rather than a supplementary funding source.In this evolving landscape, private enterprises are playing a more active role in co-creating critical infrastructure, sharing resources with the State, improving investment efficiency and laying a firmer foundation for rapid and sustainable economic growth.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/23/479381_CH2.jpg" alt=""></figure></td></tr><tr><td>A conceptual rendering of the Rạch Chiếc National Sports Complex in HCM City, a large-scale public–private project expected to host national and regional sporting events. — VNA/VNS Photo</td></tr></tbody></table></figure>Test the mechanismThe participation of major private corporations is widely seen as a key test of the effectiveness of the city’s revised institutional framework.Đặng Minh Trường, chairman of Sun Group, said the Rạch Chiếc complex would be among the group’s priority projects in HCM City in the coming period.He described the project not merely as a commercial investment but as a long-term commitment by a strategic investor to accompany the city in creating sustainable values for future generations.Drawing on experience from large-scale developments nationwide, Trường noted that "the lasting significance of major projects lies not in size or capital alone, but in their social value and long-term impact on communities".The city has been granted greater autonomy and flexibility in recent years, providing a stronger institutional foundation for development.While the concept of strategic investors was introduced earlier, progress remained limited until recent adjustments clarified implementation mechanisms and accelerated practical application.As a special megacity with expanded development space, the requirements for strategic investors extend beyond financial capacity to include technological expertise, governance capability and global market connectivity.More importantly, they are expected to facilitate knowledge and technology transfer, contributing to the formation of high-productivity production and service ecosystems aligned with green transition and digital transformation trends.According to Trần Du Lịch, chairman of the advisory council for the city’s special mechanisms, a key improvement in the current framework lies in clarifying the role of strategic investors by identifying priority investment sectors.Strategic investors are not defined solely by capital size or profit objectives, but by their willingness to partner with the State in shaping long-term economic structures and urban space.From this perspective, the emergence of the city’s first strategic investors under the revised mechanism is seen as an encouraging sign that policy adjustments are beginning to take effect, kicking off a new phase of development.From the business community’s standpoint, Đậu Anh Tuấn, deputy secretary-general and head of the legal department of the Vietnam Chamber of Commerce and Industry, said HCM City was facing a rare opportunity for breakthroughs as institutional reform, resources and development space converge.Recent adjustments were designed to be more flexible, giving the city greater room to mobilise and allocate social resources.Notably, preparations to establish an international financial centre were viewed as a strategic move to attract both domestic and foreign capital through more competitive regional policies.The centre was expected to become a new magnet for direct and indirect investment flows, significantly strengthening development resources.However, Tuấn cautioned that attracting strategic investors was not simply a matter of designing incentives, and that effective and consistent implementation would be essential to create genuine differentiation and ensure long-term investor engagement.In an increasingly competitive environment for high-quality capital, traditional administrative-style investment promotion was unlikely to meet strategic investors’ expectations, he said.Instead, he stressed the importance of direct involvement by city leaders, adopting a professional, proactive and strategic working style.But establishing dedicated investment promotion focal points for strategic investors requires systematic preparation and a more tailored approach, according to Tuấn.From an investor’s perspective, key considerations extend beyond incentives to include transparent and predictable administrative procedures, high-quality human resources – particularly in technology and finance – and living conditions and social infrastructure attractive enough to retain skilled professionals.Energy security, especially the availability of stable and clean power, is also emerging as a decisive factor for many high-tech and modern industrial sectors.Successfully addressing this issue will give the city a significant competitive advantage in attracting and retaining global strategic capital.When institutional design is sound and implementation consistent, the city can move decisively from quantity-based investment attraction to selective partnerships with strategic investors, laying the groundwork for a more sustainable growth model in future. — VNS

A month after approval by the National Assembly, the revised policy framework has already started reshaping how the city mobilises capital, moving away from quantity-driven investment attraction towards selective engagement with strategic investors that have proven capacity and long-term commitment.

HCM City seeks to unclog institutional bottlenecks to attract strategic investors

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/15/476205_CH1.jpg" alt=""></figure></td></tr><tr><td>Bulk rice shipments are loaded onto a vessel for export as Việt Nam adjusts its rice trade strategy for 2026. VNA/VNS Photo</td></tr></tbody></table></figure>Over the past year, Việt Nam’s rice exports have unfolded against a backdrop of heightened volatility in global markets, marked by intensifying competition and rapidly shifting import policies among key consuming countries.Despite mounting headwinds, the sector has managed to maintain its strategic role in the global food supply chain.As the industry moves into 2026, however, fresh challenges are emerging, demanding more proactive and adaptive strategies from both policymakers and the business community.Holding groundAccording to estimates from the Ministry of Agriculture and Environment, Việt Nam’s rice exports reached around 8 million tonnes, reaffirming the country’s position as one of the world’s leading rice exporters, second only to India and, at times, surpassing Thailand.Yet while export volumes remained robust, export earnings and prices recorded a sharp decline.During the first 11 months of 2025, Việt Nam shipped more than 7.5 million tonnes of rice, generating approximately US$3.8–3.85 billion in revenue, down nearly 28 per cent year-on-year from the record performance seen in 2024.Average export prices fell by almost 20 per cent, significantly eroding revenues despite stable shipment volumes.The downturn largely stemmed from rising global supply amid subdued demand.More notably, several of the country’s traditional import markets simultaneously scaled back purchases.The Philippines, Việt Nam’s largest rice consumer, abruptly suspended imports in an effort to protect domestic production, leading to a sharp contraction in shipments.Meanwhile, Indonesia and Malaysia also significantly reduced import volumes.Preliminary figures show exports to Indonesia plunging by nearly 96.4 per cent, while shipments to Malaysia declined by 32.5 per cent compared to the same period last year.Phan Văn Có, marketing director of Vrice Rice Co Ltd, said that although export volumes broadly met targets in 2025, the steep fall in prices triggered widespread repercussions.While the company achieved over 90 per cent of its planned export volume, export values dropped sharply compared to 2024.In the second half of the year, particularly after news of the Philippines’ import suspension, rice prices declined by more than 30 per cent from early-year levels, leaving many firms that had procured stock early facing heavy losses.According to Có, the absence of clear import plans for 2026 from traditional markets such as Indonesia, Malaysia and the Philippines has pushed rice trading into a holding pattern.Export volumes to these destinations fell by around 15–20 per cent, forcing many businesses to scale back operations.Beyond price and market pressures, enterprises also encountered procedural and cost-related hurdles.Delays in issuing certificates of origin have recently caused significant disruption.Some consignments arriving at European ports have been unable to clear customs due to missing documentation, compelling exporters to absorb high storage and port fees and further straining cash flow.Sharing a similar view, Nguyễn Vĩnh Trọng, sales director of Viet Hung Rice Co, said 2025 was a year of intense adjustment as enterprises struggled to maintain operational stability.Thanks to market diversification, the company largely met its volume and value targets.However, reduced demand from major buyers such as the Philippines and Indonesia placed considerable pressure on exporters, forcing them to pivot to alternative markets.Trọng noted that the 2025 context prompted businesses to abandon volume-driven strategies in favour of risk management.With prices depressed and supply abundant, contracts were signed only when profitability could be assured. Caution, he said, became the defining principle of the year.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/1/15/476206_CH2.jpg" alt=""></figure></td></tr><tr><td>A worker packages rice at a processing facility in the Mekong Delta. VNA/VNS Photo</td></tr></tbody></table></figure>Mounting pressureLooking ahead, both experts and industry players expect Việt Nam’s rice exports in 2026 to face continued headwinds, particularly from persistent oversupply, fierce competition and limited prospects for price recovery.Against this backdrop, diversifying markets, shifting towards higher-quality segments, developing low-emission rice and strengthening branding are widely regarded as critical pathways for sustaining competitiveness and long-term growth.The outlook for 2026 has been further clouded by Indonesia’s announcement that it will not import rice next year, covering both consumption and industrial uses.Phạm Thế Cường, Việt Nam’s trade counsellor in Indonesia, said the country’s rice output in 2025 was expected to reach nearly 34.8 million tonnes, with reserves potentially rising to 6 million tonnes after the early-2026 harvest — the highest stockpile level recorded in many years.This development left little room for Vietnamese rice in the Indonesian market, pushing exporters to focus on premium segments such as fragrant, organic and specialty rice, supported by more systematic and long-term market-entry strategies.Meanwhile, prospects for the Philippines reopening rice imports from January 2026 remain uncertain, particularly as local farmers face losses due to low prices and are calling for the reinstatement of a 35 per cent import tariff.Có cautioned that even if the Philippines resumes imports, limited quotas would trigger intense competition.Thailand currently enjoys ample supply and more flexible trading terms, exerting strong pressure on Vietnamese rice in both pricing and payment conditions, according to Có.Strategic recalibrationIn 2026, many exporters are expected to continue adopting cautious export strategies, prioritising profitability over volume.The Middle East has emerged as a key destination with relatively stable demand, while Africa remains a promising but challenging market due to high logistics and input costs.High-end markets such as Europe, Japan and the United Kingdom offer room for growth but impose stringent requirements on residue control, phytosanitary standards and traceability, posing significant compliance challenges for exporters.Nguyễn Vĩnh Trọng forecast that exports to the Philippines and Indonesia would remain constrained in 2026, but saw encouraging signals from markets such as mainland China, Hong Kong, Malaysia and Africa, where demand is expected to stay steady.Overall export volumes for the sector could still reach 7.5–8 million tonnes, broadly in line with 2025 levels.In addition, the National Assembly’s recent approval of amendments to the Law on Value Added Tax, addressing bottlenecks in VAT refunds, is viewed as a positive development for businesses ahead of the new crop season.“Restructuring export markets and product portfolios is essential to reduce reliance on a handful of traditional destinations,” Trọng said.“In our 2026 plan, we will continue focusing on established markets such as mainland China, Africa, Hong Kong, Singapore and Malaysia. Alongside bulk shipments, we are gradually building our own brand, although persuading partners to distribute Vietnamese-branded rice requires a long-term vision, persistence and substantial investment.” VNS

As the industry moves into 2026, fresh challenges are emerging, demanding more proactive and adaptive strategies from both policymakers and the business community.

Vietnamese rice exporters pivot strategy for a challenging 2026

TNH99 Vietnam joint stock company is a multi-sector investment management company. Currently, TNH99 focuses on media, marketing, real estate, health care, F&amp;B and trading. TNH99 Vietnam always defines the customer benefits as the core value in it’s development strategy. We have been incessantly inovating, creating new values, complying with, committing to respect and consistently enforcing the common principles of conduct that make up TNH99 culture. Each member of TNH99 Vietnam has so much enthusiasm, devotion. They understand that interests of the company as well as its customers and social responsibility are focused.TNH99 currently has over 26 subsidiaries and affiliates throughout the country. At TNH99, more than 300 employees, experienced professionals, industry-leading experts, senior advisors and an open knowledge system provide a solid foundation for sustainable development.PRINCIPLES OF OPERATIONFollowing the "for human development" philosophy, TNH99 constantly searches and researches the needs of human and social trends. With the visionary leadership and management as well as young and professional staff, we are constantly growing and affirming our brand in the fields in which we operate in the Vietnamese market.CORE VALUESPeople are the most important resource, helping to create the values and differences of TNH99. They have the knowledge, qualifications and experience that are constantly accumulated and developed.The employees of TNH99 also have the unique characteristics of the Vietnamese people and industries. They always unite, strive towards professionalism, absorb and behave appropriately in communication with customers.Besides, leadership capacity is a key factor that helps TNH99 plan and successfully implement the sustainable development goals, promote the use of advanced management systems and tools, make accurate and timely decisions.Orientation to improve social responsibility, value management is applied at TNH99 to create a culture of effective work, productivity and quality. These values ​​are shared by TNH99 leaders and staff with partners and customers.TNH99 is committed to behave and operate with the following values: Efficiency, Quality, Straightforward, Enthusiastic, Professional.QUALITY POLICY:Meet the needs and satisfy customers by the highest quality of organization and service;Regularly research, apply and develop advanced technology to improve product quality, service and competitiveness in the field of operation;Identify and provide sufficient resources to ensure effective implementation of the quality management system.DEVELOPMENT ORIENTATIONWith a joint-stock operating model, we are still consistent with the tagline "We grow business", in which the principle of human resource development is an important step, governance is an important phase and promoting corporate culture is a regular task. Oriented solutions and services of TNH99 helps businesses to create sustainable added values ​​for people.We are committed to providing the most effective and practical services for Vietnamese businesses and the world for sustainable joint development.We always keep in mind, cherish and create products that constantly meet the expectations of the business community.We behave and cooperate based on civilized values ​​while promoting the cultural identities of VietNam.

About Us

In more than 15 years of establishment and development, with prestigious brands such as the Institute for Brand Strategy and Competition (BCSI), Vibiz, Vmark, Aaker,... and hundreds of media channels, we have affirmed our position as one of the pioneers and prestigious units in the field of market research, marketing consulting, communications, advertising and event organization in Vietnam. With a strategic vision and an experienced creative team, we provide comprehensive communication solutions, helping businesses not only reach the right customers but also build sustainable brand value in the public mind. The modern media industry requires a combination of content strategy, technology and the ability to understand consumer behavior. We provide a closed service ecosystem, including: - Market research and brand health - Consulting and building integrated communication strategy (IMC) - Creative content production (TV, digital, OOH, POSM, corporate films, TVC ...) - Management and implementation of multi-channel advertising campaigns: from traditional press to digital platforms such as Facebook, YouTube, TikTok, Google ... - Internal branding and brand communication services - PR - Press communication and media crisis handling With the orientation of "communication is not only to be known, but to be trusted", we always focus on the depth of the message, personalization and the ability to connect the brand with the target customers. In addition to communication capacity, we are a leading event organizer, with more than 1,000 large and small events held nationwide. We provide services from concept, design, production to full operation, including: - Marketing campaigns - Product launch, opening ceremony, anniversary celebration - Customer conferences, seminars, international forums - Activation, roadshow, exhibition, trade fair - Cultural, artistic and community CSR events Each event we organize is designed as a vivid communication story, where the brand is not only introduced, but also felt, loved and remembered. Our strength lies not only in our ability to organize or create content, but also in our ability to think about comprehensive communication strategies. We understand that in the digital age, brands cannot "shout loudly" but must "say the right thing, do the right thing and touch the emotions". With a team of experienced experts in marketing, communications, content production, art and digital technology, we are a trusted partner in the journey of building strong brands, winning public trust and promoting business growth.

Communication

In the digital age, information technology is not only a tool to support operations but has become the backbone of business development strategies. Realizing that, TNH99 has developed information technology services as a strategic pillar, providing comprehensive digital solutions for organizations and small and medium enterprises in Vietnam. TNH99 specializes in consulting and implementing digital transformation roadmaps from the root - starting from assessing the current state of operations, analyzing needs, to building digital systems suitable for the characteristics of each industry. We do not provide "ready-made" technology products, but focus on designing flexible, customized solutions according to reality, to ensure effective implementation and sustainable operation. One of TNH99's outstanding strengths is software development in the fields of medical health care, building management and operation, data mining, social listening. These systems are capable of linking internal data, real-time reporting and expanding integration with other platforms such as accounting systems, electronic invoices, banks or online payment gateways. In parallel with the management software, TNH99 also owns a team of experts in designing and operating business websites, e-commerce platforms and landing page platforms dedicated to marketing campaigns. All are built with a friendly interface, SEO standards, fast loading speed, multi-device compatibility and high security. In addition, TNH99's e-commerce solutions also support order management, customers, shopping carts, online payment integration and effective remarketing tools. In terms of infrastructure, TNH99 provides comprehensive IT system management solutions, from server setup, internal or cloud storage systems, to LAN setup, surveillance cameras, remote operating systems. In particular, information security and safety services are one of the top priorities, with encryption tools, periodic backups and access monitoring to protect business data from increasing cyber risks. For businesses that do not want to invest in their own IT team, TNH99 provides IT Outsourcing services - hiring technology experts periodically or by project. From daily technical support, system maintenance, troubleshooting, to training internal staff to use technology systems, we ensure professionalism - quick response - cost savings while still ensuring stable operating quality. All of TNH99's information technology services are built on 4 core principles: understanding the problem correctly - designing a custom solution - flexible implementation - long-term companionship. Not only a service provider, TNH99 wants to become a strategic technology partner of businesses on the journey of sustainable development.

Infomation Technology

News

We are a pioneer in providing comprehensive F&amp;B solutions, from restaurant operations, event organization, catering to importing and distributing high-end culinary specialties, including wine and imported food from famous regions around the world. With the philosophy that cuisine is a bridge between culture and life experience, TNH99 is committed to bringing customers satisfaction in every dish, every glass of wine and every moment of service. Professionally operated culinary - F&amp;B service chain: - KKAVENUE member company with a multi-style La Fontaine restaurant chain: from traditional Vietnamese dishes to modern fusion menus, youthful design space, international standard service. - Catering: serving family parties in a cozy and private space at private homes and villas, ensuring food safety, reasonable nutrition, and standard operation. - Event party - catering service: organizing full package wedding parties, birthdays, conferences, opening ceremonies... with flexible menus and attentive service. Importing - distributing high-end specialties and wines: Brandx member company is a direct importer and exclusive distributor of many high-end product lines serving the sophisticated culinary market: - Imported wines and beverages: from France, Italy, Chile, Australia, America,... with a diverse portfolio from regular wines to premium lines (Grand Cru, DOCG, Reserva...). - Regional specialties and high-end ingredients: such as European cheese, cold cuts, local spices, organic foods - supporting restaurant chains and distributors. - Gift baskets, high-end culinary gifts: designed according to the holiday season, combining the quintessence of Vietnamese and international cuisine - both luxurious and meaningful. We commit to: - Quintessence of raw materials - input standards: strictly selected, clear origin, meeting international safety standards. - Continuous innovation - flexible according to needs: meeting diverse individual, organizational and corporate customers. - Consistent service quality: whether it is a meal or a glass of wine at a high-end party, TNH99 focuses on the final customer experience. - Sustainable development - responsible business: minimizing F&amp;B waste, developing a clean supply chain, prioritizing high-quality Vietnamese goods.

Our Expertise

In TNH99's multi-industry development strategy, the real estate sector plays an important role in creating long-term value for the community and investors. Established as a member company, Allard Homes was born with the mission of becoming a professional, humane and sustainable real estate management and development unit, focusing on modern - sophisticated - livable housing products and urban projects. Allard Homes operates on the foundation of combining creative development thinking and international standard implementation capacity. With a team of experienced experts in the fields of planning, architecture, construction and finance, Allard Homes participates comprehensively in the process of market research, master planning, architectural design, construction and project management.From nursing homes, health care centers, eco-villas to synchronous urban areas, Allard Homes always focuses on three core factors: Construction quality - Investment value - Living experience. Each project is not just a real estate product, but a living ecosystem: a harmony between utilities, landscape, architecture and future residential community.In particular, Allard Homes prioritizes participating in the development of projects following the trend of "green and smart real estate", integrating standards of energy saving, green space, smart management and long-term after-sales services - contributing to the sustainable development of Vietnamese urban areas.With financial support, a multi-industry ecosystem and operational capacity from TNH99, Allard Homes not only creates high-quality real estate products, but also opens up opportunities for transparent, effective and long-term investment cooperation for strategic partners, individual and institutional investors.

Real Estate

With a distinguished heritage spanning over a decade in healthcare excellence, TNH99 Vietnam Joint Stock Company established the Medpharin Institute for High-Tech Pharmaceutical Research and Development — a pioneering institution dedicated to delivering optimal, bespoke health solutions through the harmonious integration of advanced biomedical technology and the enduring wisdom of traditional medicine.&nbsp;Complementing this foundation, TNH99 has thoughtfully cultivated a comprehensive healthcare ecosystem through a portfolio of esteemed subsidiaries. Peacelife Vietnam specializes in the production and distribution of premium herbal remedies and functional supplements, preserving and revitalizing Vietnam’s rich tradition of medicinal herbs. In parallel, My Health Vietnam stands at the forefront of digital healthcare innovation, developing intelligent m-Health platforms, AI-powered medical applications, gene sequencing technologies, family healthcare management solutions, and precision medicine services — all committed to fostering a proactive, health-literate community while elevating the global stature of Vietnamese healthcare.&nbsp;Building upon this legacy of holistic well-being, TNH99 made a visionary expansion into the luxury wellness and beauty sector with the founding of Éclat Vietnam — the exclusive owner and operator of Éclat Wellness &amp; Spa. Conceived as a sanctuary of refined beauty and restorative tranquility, Éclat Wellness &amp; Spa masterfully unites advanced therapeutic techniques, state-of-the-art technology, and an opulent, resort-style ambiance. Nestled within Hanoi’s prestigious Diplomatic Corps area — a modern, well-appointed neighborhood offering easy connectivity to the city’s major residential and commercial hubs — Éclat Wellness &amp; Spa offers an exquisite, timeless beauty experience through a portfolio of meticulously curated, five-star personalized services across three signature domains: Spa – Massage – Hair &amp; Nail. Every moment within Éclat is an invitation to celebrate individual beauty, nurture inner harmony, and embrace the art of gracious living.

Với hơn một thập kỷ hoạt động trong lĩnh vực chăm sóc sức khỏe, TNH99 đã thành lập Viện Nghiên cứu và Phát triển Dược phẩm Công nghệ cao (Medpharin), cung cấp các giải pháp tối ưu, cá nhân hóa, kết hợp giữa công nghệ hiện đại và tinh hoa y học truyền thống. Song song với đó, Tập đoàn cũng phát triển hệ sinh thái chăm sóc sức khỏe thông qua các công ty thành viên. Công ty Peacelife Việt Nam chuyên sản xuất và phân phối thực phẩm chức năng và các sản phẩm chăm sóc sức khoẻ từ thảo dược, đặc biệt là các sản phẩm từ cây thuốc Nam. Bên cạnh đó, TNH99 đầu tư Công ty My Health Việt Nam, tiên phong ứng dụng công nghệ thông tin vào y tế, phát triển các nền tảng m-Health, giải pháp số hóa, trí tuệ nhân tạo, giải trình tự gen, chăm sóc sức khoẻ gia đình và y học chính xác, với sứ mệnh xây dựng cộng đồng khỏe mạnh, chủ động và từng bước nâng tầm vị thế người Việt trên trường quốc tế.Dựa trên nền tảng vững chắc đó, TNH99 tiếp tục mở rộng lĩnh vực wellness &amp; beauty với sự ra đời của Éclat Việt Nam — đơn vị sở hữu và vận hành thương hiệu Éclat Wellness &amp; Spa. Đây là chuỗi điểm đến làm đẹp toàn diện, kết hợp liệu pháp trị liệu chuyên sâu, công nghệ tiên tiến và không gian nghỉ dưỡng đẳng cấp. Éclat Wellness &amp; Spa mang đến trải nghiệm làm đẹp vượt thời gian và thư giãn tuyệt đối thông qua hệ thống dịch vụ cá nhân hóa chuẩn 5 sao, tập trung vào 3 lĩnh vực chính: Spa – Massage – Hair &amp; Nail.