<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/19/510992_cosmetics.jpg" alt=""></figure></td></tr><tr><td>A seminar on developing the domestic cosmetics market was held on June 19 at the Vietnam Exhibition Centre (VEC) in Đông Anh, Hà Nội, as part of Beauty Summit 2026. — Photo&nbsp;dms.gov.vn</td></tr></tbody></table></figure>HÀ NỘI — Creating a transparent business environment in Việt Nam’s cosmetics market is not only a responsibility of the State but also requires the efforts of businesses, distribution networks, business associations and consumers.This issue was discussed at a seminar on developing the domestic cosmetics market held on June 19 at the Vietnam Exhibition Centre (VEC) in Đông Anh, Hà Nội, as part of Beauty Summit 2026.&nbsp;The event was organised by Hoàng Tú Holdings with professional support from the Agency for Domestic Market Surveillance and Development under the Ministry of Industry and Trade.Speaking at the seminar, Thân Minh Hoàng, CEO of Hoàng Tú Holdings, said that as Việt Nam’s cosmetics market continues to expand rapidly in both scale and product diversity, the event was aimed to discuss solutions on enhancing market transparency, combating counterfeit and untraceable products, protecting consumer rights and supporting the sustainable development of the domestic market.Bùi Nguyễn Anh Tuấn, deputy director general of the Agency for Domestic Market Surveillance and Development, emphasised that alongside the rapid growth of e-commerce and digital platforms, the cosmetics sector is facing increasing challenges related to counterfeit goods, intellectual property infringements and misleading advertising practices.He stressed that establishing a transparent and healthy business environment is not solely the responsibility of regulatory authorities. It also requires active participation from businesses, distribution networks, professional organisations and consumers.&nbsp;Enterprises must proactively comply with legal regulations, provide transparent product information, build reputable brands and adopt traceability technologies to safeguard both consumers and legitimate businesses.“Development of the domestic market is not simply about expanding consumption," Tuấn&nbsp;said."It also requires ensuring the quality of growth and strengthening consumer confidence in products on the market.&nbsp;"Combating counterfeit goods and protecting consumer rights are key priorities that contribute to a fair competitive environment and the sustainable development of the domestic market.”During the seminar, delegates exchanged views and discussed issues of particular concern to businesses and consumers through three key thematic sessions.Trần Việt Hùng, head of the agency's Market Surveillance Operations Division, highlighted the most common forms of violations and fraudulent practices currently seen in the market.&nbsp;He also offered recommendations to improve the identification, prevention and enforcement efforts against counterfeit and untraceable cosmetic products.Meanhwile, Phan Thế Thắng, deputy head of the &nbsp;Consumer Protection Division at the National Competition Commission under the Ministry of Industry and Trade, provided updates on legal regulations concerning product disclosure and cosmetics advertising.&nbsp;He highlighted the responsibility of businesses and individuals in commercial activities in providing complete, accurate and truthful information to consumers.During the seminar, Đoàn Thị Hương Thanh, standing vice chairwoman of the Vietnam Retailers Association and director of the Legal Affairs Division at WinCommerce General Trading Services Joint Stock Company, Masan Group, pointed out the role of modern distribution systems in delivering genuine products to consumers, and proposed a range of measures to strengthen cooperation between manufacturers and retail channels.The seminar also welcomed active participation from major retailers, distribution networks and industry organisations, including Saigon Co.op, Central Retail, Lotte, GS25, BRG Group and the Vietnam Consumer Goods Development Association (VACOD).Their involvement demonstrated a shared commitment to building transparent supply chains, improving product quality and expanding consumer access to genuine products.Through the exchange of insights and practical experience, the seminar provided businesses with valuable information on the latest legal requirements and helped strengthen regulatory compliance capabilities. It also contributed to raising consumer awareness about selecting safe products with clear and verifiable origins.A business-to-business (B2B) networking programme held alongside the seminar created direct opportunities for manufacturers, distributors and service providers to exchange information, identify potential partners and sign strategic cooperation agreements.The initiative is expected not only to support the development of a sustainable supply chain for Việt Nam’s cosmetics industry but also to contribute to enhancing the competitiveness of domestic products within the home market. — VNS

Creating a transparent business environment in Việt Nam’s cosmetics market is not only a responsibility of the State but also requires the efforts of businesses, distribution networks, business associations and consumers.

Việt Nam enhances transparency, counterfeit control on cosmetics market

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/19/511062_5511235207794493_5G.jpg" alt=""></figure></td></tr><tr><td>VinaPhone engineers conduct maintenance and performance checks at a 5G base transceiver station. — Photo courtesy of VinaPhone.</td></tr></tbody></table></figure>HÀ NỘI — Việt Nam is emerging as one of Southeast Asia's fastest-growing 5G markets, driven by expanding network coverage, increasing adoption of AI-powered applications and new service offerings, as global 5G subscriptions surpassed the three billion milestone in the first quarter of 2026, according to the latest Ericsson Mobility Report.The June 2026 edition of the report highlights Việt Nam's growing role in the region's digital transformation, with the country benefiting from rapid 5G deployment and new fixed wireless access (FWA) services, even as global mobile operators accelerate investments in next-generation connectivity.Globally, 162 million new 5G subscriptions were added during the first quarter of 2026, bringing the total to 3.1 billion. The figure is expected to more than double to 6.4 billion by the end of 2031.In Southeast Asia and Oceania, 5G subscriptions are forecast to reach around 670 million by 2031, with penetration exceeding 50 per cent.According to Ericsson, about 390 service providers worldwide have launched commercial 5G services, including more than 90 operators offering 5G Standalone (SA) networks. By the end of 2025, 5G networks carried 48 per cent of global mobile data traffic, a share projected to rise to 85 per cent by 2031.Rita Mokbel, president of Ericsson Vietnam, said the country is witnessing strong momentum in 5G adoption thanks to broader network coverage and the growing use of artificial intelligence to enhance network performance and innovation."Việt Nam is showing strong 5G adoption based on expanded 5G coverage and introduction of AI that is driving performance and innovation in the 5G networks," Mokbel said."We are also seeing growing opportunities to unlock new consumer and enterprise use cases. At Ericsson, we remain committed to working closely with our customers and ecosystem partners to help realise the full potential of 5G as a platform for innovation, economic growth and a more connected digital future for Việt Nam."The report also notes growing commercial adoption of differentiated connectivity services enabled by 5G SA network slicing, which allows operators to allocate dedicated network capacity and guaranteed service quality for specific applications.The number of commercial 5G SA network slicing offerings worldwide increased from 65 in November 2025 to 84 in June 2026, indicating a shift from early adoption toward mainstream commercialisation.Erik Ekudden, Ericsson's Chief Technology Officer and publisher of the Mobility Report, said the rise of physical AI and autonomous systems would fundamentally reshape network traffic patterns."Mobile networks are no longer only about providing best-effort connectivity; they are becoming critical, intelligent infrastructure that meets diverse application needs," he said.The report also highlights the growing popularity of speed-based pricing models for fixed wireless access services. Around 71 per cent of FWA providers now offer speed-tiered plans, up from 57 per cent a year earlier.Việt Nam is among several markets that have recently launched new 5G FWA services, alongside Algeria, Argentina, Bangladesh, Morocco, Taiwan (China) and Türkiye.Changing user behaviour is also driving significant shifts in network traffic. Ericsson's measurements show that uplink traffic - data sent from users to the network - is now growing faster than downlink traffic for most operators.Among 55 service providers analysed, 43 recorded faster growth in uplink traffic than downlink traffic, while 17 experienced uplink growth rates more than 1.5 times higher. Key drivers include video calls, collaboration platforms, cloud storage and the sharing of user-generated content.Ericsson's modelling suggests that AI-related applications could further accelerate this trend, with uplink traffic potentially tripling by 2031 compared with 2025 levels.Overall network data traffic, including mobile and FWA connections, increased by 22 per cent year-on-year in the first quarter of 2026, exceeding industry expectations. The growth was led primarily by continued strong demand in India and North America.Looking beyond 5G, the report points to growing industry focus on 6G technologies, with standardisation discussions already underway.Expected features of future 6G networks include integrated sensing and communication capabilities, seamless integration between terrestrial and satellite networks, and significantly improved energy efficiency through AI-native architecture.The first implementable 6G specifications are expected to be finalised by late 2028 or early 2029, with initial commercial deployments anticipated around 2030. Early adoption is expected to be led by the US, China, Japan, South Korea and the Gulf Cooperation Council countries. — VNS

Việt Nam is emerging as one of Southeast Asia's fastest-growing 5G markets, driven by expanding network coverage, increasing adoption of AI-powered applications and new service offerings, as global 5G subscriptions surpassed the three-billion milestone in the first quarter of 2026, according to the latest Ericsson Mobility Report.

Việt Nam rides 5G wave as global subscriptions surpass three billion

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/11/508979_5502833430117217_bao-200624.jpeg" alt=""></figure></td></tr><tr><td>Journalistic products of Vietnam News Agency. — VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI — As digital transformation reshapes the global media landscape, Vietnamese news organisations are increasingly confronting a question that extends beyond journalism itself: how to build sustainable economic models while preserving their public mission.For decades, the country's press sector relied largely on two traditional sources of revenue: print circulation and advertising. However, the rise of social media and cross-border digital platforms has fundamentally altered that equation, forcing newsrooms to rethink how they operate and generate income.According to experts, the economics of journalism have become one of the biggest challenges facing media organisations in the digital era.Advertising revenues have shifted rapidly to global platforms such as Google, Facebook and TikTok, while the decline of print circulation has further eroded traditional income streams.At the same time, news organisations are under mounting pressure to invest in technology infrastructure, multimedia production and digital talent. The widening gap between revenues and costs has left many outlets struggling financially, with some reducing their scale of operations or relying more heavily on state support.Experts note that many Vietnamese media organisations are still in a stage of partial transformation, having moved content onto digital platforms without establishing comprehensive digital business models.Limited access to user data, technology and long-term development strategies has made it difficult for many newsrooms to create economic value from content.As a result, the economics of journalism have become an integral part of Việt Nam's broader press digital transformation strategy, alongside content and technology.Specialists argue that digital transformation is not simply about adopting new technologies but also about changing economic thinking.To adapt to changing reader habits, content must be organised, packaged and distributed in ways that align with digital consumption patterns. Without solving the economic challenge, experts warn, journalism may struggle to maintain content quality and fulfil its role of guiding public opinion in an era increasingly affected by misinformation.Many news organisations have begun experimenting with new business models. Diversifying revenue sources has emerged as one of the most frequently discussed solutions.In addition to traditional advertising, some outlets are expanding into data-driven digital advertising, branded content, event organisation, thematic forums, commissioned content production and integrated communication services.Subscription-based models, though still uncommon in Việt Nam, are also viewed as a long-term trend. Experts believe that premium, exclusive and specialised content will be essential if news organisations are to successfully introduce paywalls in the future.Technology is increasingly seen as a key driver of media economics. Applications of artificial intelligence and big data allow newsrooms to better understand audience behaviour, optimise content distribution, personalise user experiences and improve advertising effectiveness. Mastering data, experts say, could provide media organisations with an economic advantage over social media platforms.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/11/508980_5502837016663421_bao-chi-14624a.jpeg" alt=""></figure></td></tr><tr><td>News organisations are facing growing pressure to find sources of revenue and invest in technology. — VNA/VNS Photo</td></tr></tbody></table></figure>However, successful transformation depends not only on technology but also on people.Newsrooms need multidisciplinary workforces capable of combining journalistic expertise with knowledge of digital technology, marketing and content business development.Alongside changes within newsrooms, policymakers are seeking to create a more supportive legal framework.According to Nguyễn Văn Hiếu, deputy director general of the Press Department under the Ministry of Culture, Sports and Tourism, the revised Press Law 2025 is designed to ensure state management while expanding space for innovation and the development of media economics and adapting to the rapid development of modern communications technology.One notable provision in the draft law is the official recognition of digital content channels operated by media organisations as formal journalistic products."Recognising journalistic products in cyberspace is an important step to help journalism keep pace with modern communication trends and digital transformation," Hiếu said at a recent conference in Hà Nội.The revised law aims to increase the autonomy of media organisations while expanding opportunities to mobilise social resources, according to Hiếu. Mechanisms for content cooperation are expected to be broadened, except in areas related to politics, national defence, security and foreign affairs.The draft legislation also proposes additional legal revenue sources, including copyright exploitation, public service activities, assigned programs and projects, and other lawful operations.These adjustments are an important basis for enhancing the financial autonomy of the press amid increasingly intense competition.Other experts also called for stronger copyright protection, suggesting that organisations and businesses using journalistic content should be required to negotiate with news organisations rather than benefiting from content produced at considerable cost without compensation.Despite the push toward greater self-reliance, participants emphasised that journalism would remain a special sector requiring state support. Continued investment in public-interest journalism, media outlets serving remote areas and ethnic minority communities, as well as policies supporting digital transformation and workforce training, were identified as essential to sustainable development.As Việt Nam's media industry continues its digital transition, many experts agree that media economics is no longer merely a question of increasing revenue. Instead, it has become a prerequisite for maintaining professional journalism, preserving editorial independence and ensuring the long-term sustainability of the country's press system. — BIZHUB/VNS

For decades, the country's press sector relied largely on two traditional sources of revenue: print circulation and advertising. The rise of social media and cross-border digital platforms has forced newsrooms to rethink how they operate and generate income.

Vietnamese media navigate the economics of journalism in the digital age

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/12/509761_5505359094607355_moit.jpg" alt=""></figure></td></tr><tr><td>The working session between Deputy Minister of Industry and Trade Nguyễn Hoàng&nbsp;Long and IKC Representative Director and Executive Vice President Atsuhiko Hirano in Hà Nội on Friday. — Photo MoIT&nbsp;</td></tr></tbody></table></figure>&nbsp;HÀ NỘI — Deputy Minister of Industry and Trade Nguyễn Hoàng Long held a working session with Representative Director and Executive Vice President of Japan’s Idemitsu Kosan Co Ltd (IKC) Atsuhiko Hirano in Hà Nội on Friday, saying that he expects the Japanese firm to work closely with Vietnamese partners in energy, drawing on its extensive experience, financial prowess, and technology.Long praised Idemitsu’s cooperation in securing crude oil supplies for the Nghi Sơn Refinery and Petrochemical complex, expecially amid escalating tensions in the Middle East.He urged Idemitsu to leverage its role as a strategic shareholder and team up with other partners to respond swiftly to geopolitical shifts, ensuring a stable, sustainable crude oil flow to the refinery.On exploration expansion, he encouraged Idemitsu to study bidding rounds hosted by the Vietnam National Industry - Energy Group (Petrovietnam) in compliance with local law.Hirano, in reply, briefed Long on the IKC’s operations in Việt Nam. Founded in 1911, it was among the first international oil companies to enter the Vietnamese market in the early 1990s.Idemitsu’s local unit, Idemitsu Vietnam Co was established and began operations in October 2023 to reinforce support for ongoing projects. The company is scouting for investment opportunities, including research and development tied to energy transition and carbon neutrality, he said.The guest asked for continued backing from the Ministry of Industry and Trade and relevant Vietnamese agencies to run existing projects and expand investment in the energy sector, thereby contributing to bilateral economic ties. — VNS

Deputy Minister of Industry and Trade Nguyễn Hoàng Long held a working session with Representative Director and Executive Vice President of Japan’s Idemitsu Kosan Co Ltd (IKC) Atsuhiko Hirano in Hà Nội on Friday, saying that he expects the Japanese firm to work closely with Vietnamese partners in energy, drawing on its extensive experience, financial prowess, and technology.

Việt Nam, Japan cultivate energy collaboration

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/12/509733_5505161860236180_image.png" alt=""></figure></td></tr><tr><td>Consumers increasingly face risks ranging from counterfeit goods and misleading marketing practices to personal data misuse and online fraud.&nbsp;—&nbsp;VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI&nbsp;—&nbsp;The rapid expansion of e-commerce has transformed the way people buy and sell goods, offering unprecedented convenience and access to markets. Yet as digital transactions become an integral part of daily life, ensuring the protection of consumer rights has emerged as a pressing challenge.&nbsp;Consumers increasingly face risks ranging from counterfeit goods and misleading marketing practices to personal data misuse and online fraud.Against this backdrop, strengthening consumer protection frameworks is essential. Beyond safeguarding the legitimate interests of buyers, robust protections help build public trust in digital commerce, creating the conditions necessary for a transparent, secure and sustainable e-commerce ecosystem.According to experts, e-commerce has opened up broader market access for businesses and provided consumers with more choices. However, unlike traditional transactions, most purchasing decisions in the digital environment are based solely on information displayed on screens, ranging from product images and promotional videos to reviews from other users.This characteristic widens the information gap between sellers and buyers. Consumers often have limited opportunities to verify the actual quality of products before delivery, while identifying sellers or tracing responsibility when disputes arise is not always straightforward.Data from the National Competition Commission under the Ministry of Industry and Trade (MoIT) indicates that e-commerce is currently the sector generating the highest number of consumer complaints and reports.&nbsp;Common issues include products that do not match descriptions, poor-quality goods, misleading advertisements, delayed refunds, difficulties in returns and exchanges, and personal data leaks.Vũ Văn Trung, Vice Chairman of the Vietnam Consumers Protection Association, said the rapid growth of e-commerce is creating new challenges for consumer protection.&nbsp;In the past, most transactions took place face-to-face, allowing buyers to check products and clearly identify sellers. Today, many transactions occur entirely online, where consumers find it harder to verify information and are more vulnerable to fraudulent activities.Trung noted that the most concerning issues are not just counterfeit products or false advertising, but the growing risk of personal data breaches and increasingly sophisticated cyber fraud schemes.&nbsp;Without effective protection mechanisms, consumers could remain in a weaker position in online transactions, he added.E-commerce law reinforces consumer rightsThe rise in online transactions is also creating a need to transform e-commerce governance. While regulatory authorities previously focused primarily on addressing violations after they occurred, technological advances now make it necessary to establish preventive risk-management mechanisms from the outset.The digital environment is characterised by openness, rapid information dissemination and the participation of a wide range of actors, from small individual sellers to cross-border platforms, said Lê Thị Hà, head of the E-commerce Management Division at the MoIT’s Vietnam E-commerce and Digital Economy Agency.&nbsp;As a result, management can no longer rely solely on traditional administrative measures, but must increasingly leverage data, technology and inter-agency cooperation, she added.The E-commerce Law, scheduled to take effect on July 1 this year, is expected to bring significant improvements to consumer protection efforts.&nbsp;One of its key novel provisions is the increased responsibility imposed on e-commerce platforms regarding seller activities within their ecosystems.Whereas marketplaces previously functioned mainly as intermediaries, platforms will now be required to verify seller identities, retain transaction data, cooperate with regulatory authorities and address violations.This is considered an important shift in regulatory thinking. Rather than leaving consumers to seek justice after their rights have been infringed upon, the legal framework is moving towards early risk prevention and a more balanced allocation of responsibilities among market participants.Experience from many countries shows that an e-commerce market can only achieve long-term growth when consumer trust is maintained. Trung emphasised that consumer protection today must be approached through three dimensions: improving legal frameworks, applying technology and enhancing corporate responsibility.&nbsp;In particular, establishing a national consumer protection database, developing online complaint-handling systems and strengthening data connectivity between regulatory agencies and e-commerce platforms will play especially important roles.From a business perspective, many sellers also believe that stricter regulations on information transparency and seller verification will contribute to a healthier business environment.Cao Trung Hiếu, owner of a cosmetics store on an e-commerce platform in Hà Nội, stated that legitimate businesses often suffer the presence of products with unclear origins and unfair competition practices.&nbsp;Stronger regulation not only protect consumers, but also help create a level playing field for honest businesses, he said.Experts said that consumer protection in e-commerce is no longer solely the responsibility of regulators or individual online shoppers. It is an essential requirement for building a transparent, safe and sustainable market. —&nbsp;VNS

Data from the National Competition Commission under the Ministry of Industry and Trade indicates that e-commerce is currently the sector generating the highest number of consumer complaints and reports.

Protecting consumers from risks in the digital space

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/12/509635_26960ddb0b90e2cebb81.jpg.jpg" alt=""></figure></td></tr><tr><td>Both documents incorporate amendments issued over the years, replacing the need for businesses and regulators to consult multiple separate circulars. —VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI — The Ministry of Industry and Trade has issued two new legal documents that consolidates many guidance circulars on e-commerce websites and mobile e-commerce applications, to ease organisations and individuals in searching for and enforcing the law in the field.Document No. 41/VBHN-BCT consolidates rules governing e-commerce websites under Circular 47/2014/TT-BCT, incorporating all subsequent amendments through May 2026. Document No. 42/VBHN-BCT does the same for regulations on mobile e-commerce applications under Circular 59/2015/TT-BCT.Both documents incorporate amendments issued over the years, replacing the need for businesses and regulators to consult multiple separate circulars.Besides, it will provide a basis for businesses, organisations and individuals operating in the e-commerce sector to more easily access and apply regulations related to e-commerce websites and mobile e-commerce applications.In the context of e-commerce's continued rapid growth and increasing importance in the digital economy, the consolidation of the regulations is expected to contribute to improving law enforcement, increasing transparency and creating a favourable business environment for market participants.According to data from analytics firm Metric, Việt Nam’s online retail market continued its rapid expansion in the first quarter of 2026 as total gross merchandise value across four major platforms, Shopee, TikTok Shop, Lazada, and Tiki, reached about VNĐ148.6 trillion ($5.6 billion), up 47 per cent year-on-year.Total transaction volume in the period rose about 20 per cent year-on-year to 1.14 billion items, underscoring sustained growth in online consumption. — BIZHUB/VNS

As e-commerce continues to expand, the consolidated regulations are expected to improve enforcement, enhance transparency and create a more favourable business environment.

Many e-commerce guidance updated in new legal documents

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/5/29/506544_5493253600625992_vna_potal_tong_bi_thu_chu_tich_nuoc_to_lam_du_dien_dan_ket_noi_cong_nghe_viet_nam_-_singapore_8792976.jpg" alt=""></figure></td></tr><tr><td>Party General Secretary and President Tô Lâm witnesses the inauguration ceremony of Vietjet Air’s new Nha Trang–Singapore route. — VNA/VNS Photo</td></tr></tbody></table></figure>SINGAPORE — Hà Nội is committed to pursuing “win-win” cooperation with Singaporean businesses and stays ready to create favourable conditions for investors to carry out efficient, sustainable and responsible business activities, Secretary of the Hà Nội Party Committee Trần Đức Thắng has said.At meetings on May 29 with leaders of Singapore’s Mapletree, CapitaLand and Keppel on the sidelines of General Secretary of the Communist Party of Việt Nam and President Tô Lâm’s state visit to Singapore, Thắng acknowledged and appreciated the long-standing presence of Singaporean corporations in Việt Nam, including firms that have operated in the country for more than 30 years.According to the official, the expansion of investment by Singaporean businesses has contributed significantly to strengthening economic and trade ties between Việt Nam and Singapore amid increasingly positive bilateral relations.Thắng expressed his confidence that following the meetings, Singaporean corporations will continue expanding investment in Việt Nam, particularly in the capital city of Hà Nội, with priority areas including smart integrated urban development linked to transit-oriented development (TOD), data centres and AI infrastructure, hi-tech logistics and smart distribution centres, innovation parks and knowledge-based urban areas, as well as clean energy infrastructure and green finance.He also voiced his hope that both sides will soon study and develop practical cooperation projects that deliver tangible benefits for residents and contribute to the capital city’s development.Representatives of the Singaporean groups thanked the Vietnamese Government and Hà Nội authorities for supporting their operations and investment in Việt Nam. Highlighting Hà Nội’s strong investment potential, they expressed interest in promoting more substantive cooperation through specific projects in the coming period.On the occasion, Thắng invited the corporations to attend Hà Nội’s 2026 Investment Promotion Conference and the announcement ceremony for the capital city’s 100-year master plan, scheduled for late June. — VNA/VNS

Hà Nội is committed to pursuing “win-win” cooperation with Singaporean businesses and stays ready to create favourable conditions for investors to carry out efficient, sustainable and responsible business activities.

Hà Nội pledges “win-win” cooperation with Singaporean corporations

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/5/28/503231_qrcode.jpeg" alt=""></figure></td></tr><tr><td>A customer scans a QR code for information about farm produce. Việt Nam is pushing ahead with plans to make electronic traceability mandatory for food products.— VNA/VNS Photo Minh Quyết</td></tr></tbody></table></figure>HÀ NỘI — As counterfeit food products spread more easily through online marketplaces and fragmented supply chains, Việt Nam is turning to QR codes and digital traceability systems as a new frontline defence.But behind the promise of smarter food safety lies a more complicated reality, where rising costs, weak oversight and unreliable data threaten to undermine consumer trust.Under proposed amendments to the Law on Food Safety drafted by the Ministry of Health, food products circulating on the market would be required to carry traceability information through QR codes, barcodes, DataMatrix or other digital tools.The move is needed because current regulations do not clearly require electronic identification and traceability, which creates loopholes that have made it harder to combat counterfeit goods, smuggled food products and fake products, especially those sold online, according to the ministry.The proposal also reflected a broader push toward digital governance and safer food supply chains, with QR codes increasingly promoted as a technological solution allowing consumers and regulators to trace products and enabling from-farm-to-table value chain.Yet behind the black-and-white squares printed on packaging lies a more complicated reality.For agricultural cooperatives, the cost of applying QR codes to every product can quickly become a financial burden.A vegetable cooperative supplying millions of products each month must pay not only for printing labels, but also for labour, software subscriptions and data management systems required to maintain digital traceability platforms.Phạm Ngọc Thạch, director of Sunfood Đà Lạt Agricultural Services Cooperative in Lâm Đồng Province, told vnbusiness.vn that the largest expense was not only the labels but also the annual fees charged by traceability platforms.“Without support, many cooperatives will struggle to maintain the system in the long term,” Thạch said.Each traceability label is estimated to cost between VNĐ200 and VNĐ500. For a cooperative selling 10,000 products a day, monthly spending on labels alone can reach VNĐ5-15 million, directly cutting into already thin profit margins.Trust questions<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/5/28/503227_qr.jpeg" alt=""></figure></td></tr><tr><td>A Sói Biển food store in Hà Nội. QR codes are necessary, but their effectiveness depends on transparent data, ethical producers and strict supervision. — VNA/VNS Photo Lê Đông</td></tr></tbody></table></figure>A real problem is that QR codes only display information entered into the system by producers and cannot independently verify whether production standards were actually followed.Nguyễn Hải Hà, a consumer in Hà Nội, questioned how buyers could know whether produce inside a package truly matched the information shown by a QR code.“If the code says the vegetables came from a certified farm, but the actual product did not, how would consumers know?” she said.“And who would be responsible?”Such concerns have fuelled fears that traceability technology could be misused to legitimise poor-quality products rather than eliminate them, potentially undermining consumer trust.Hoàng Văn Thám, director of Chúc Sơn Cooperative, said QR codes were necessary, but their effectiveness would depend on transparent data, ethical producers and strict supervision.Experts say improving food safety requires tighter control over the roots of the supply chain rather than focusing mainly on traceability labels, including stricter oversight of fertilisers, pesticides and seeds entering the market, along with tougher enforcement against counterfeit agricultural inputs.Nguyễn Văn Hà, head of Nghệ An’s Sub-Department of Quality Management, Processing and Market Development, said digital traceability would help improve transparency and strengthen confidence in Vietnamese agricultural products.Still, QR technology alone cannot solve the country’s food safety challenges.“Traceability is an inevitable trend in the digital economy,” one agricultural specialist said.“But if the roots of the supply chain are not transparent, QR codes risk becoming little more than a clean label covering products that are not truly clean.”Nguyễn Trung Đông from the Institute of Public Policy and Rural Development under the Ministry of Agriculture and Environment said it would be necessary to enhance management of the market for fertilisers and pesticides.QR traceability systems should be accompanied by broader reforms across the agricultural supply chain, he added.He called for State subsidies for traceability software and digital equipment instead of leaving cooperatives to navigate the technology market on their own.National systemThe Ministry of Public Security has proposed a national platform for product identification, authentication and traceability in an effort to prevent counterfeits and low-quality products.Under the proposal, each product would be assigned a unique identification code (UID), allowing consumers to scan QR codes through a mobile application or national web portal to access information on origin, distribution history and product legality.The ministry said counterfeit goods were becoming increasingly sophisticated, with fake QR labels, duplicated codes and fraudulent origin claims appearing more frequently, especially on e-commerce platforms and social media.The proposed platform would also allow consumers to report suspected violations directly to authorities through the application.Businesses, meanwhile, would be able to integrate the national platform with existing management systems such as ERP, POS and warehouse software, reducing compliance costs and simplifying reporting procedures.Officials said the system could also help Vietnamese goods meet stricter transparency requirements under free trade agreements such as the EVFTA and CPTPP, improving export competitiveness.The draft proposal is expected to be submitted to the Government in the second quarter of this year. — VNS

For agricultural cooperatives, the cost of applying QR codes to every product can quickly become a financial burden.

QR codes key to safer food supply chains but transparency, supervision needed

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/5/28/502717_bank.jpg" alt=""></figure></td></tr><tr><td>An Agribank transaction office. By early this year, outstanding loans for agriculture and rural development reached approximately VNĐ4.2 quadrillion. VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI — From carbon emissions to product traceability, global markets are placing unprecedented pressure on agricultural exporters to go green. In Việt Nam, experts believe the next transformation of farming will not be driven by seeds or machinery alone, but by a fundamental shift in how capital flows into the agricultural economy.According to Nguyễn Quang Huy, head of the Faculty of Finance and Banking at Nguyễn Trãi University, major export markets are increasingly enforcing stricter standards on environmental protection, carbon emissions and traceability.As a result, green transformation is no longer optional but is gradually becoming a prerequisite for agricultural products seeking deeper access to international markets.In this transition, green credit is viewed as a critical tool for reshaping production models and enhancing the competitiveness of Việt Nam’s agricultural sector.Statistics show that by early this year, outstanding loans for agriculture and rural development reached approximately VNĐ4.2 quadrillion, up more than 14 per cent compared to the previous year. This accounted for over 22 per cent of total outstanding credit in the economy and directly supported more than 14.6 million customers nationwide.In 2025 alone, agricultural credit exceeded VNĐ4 quadrillion, representing 23-25 per cent of total outstanding loans across the economy. However, most lending still relied on traditional collateral-based models.Meanwhile, green loans by the end of 2025 reached between VNĐ780 trillion and VNĐ850 trillion, but only slightly more than 3 per cent was allocated to the agriculture sector, agricultural products and fisheries.Green shiftHuy noted that the government had taken an important step by issuing Decision 21 in July 2025 on environmental criteria and the certification of projects classified as green. This marked the first formal foundation for developing green credit in a more systematic manner.Nevertheless, implementation remains fragmented due to the absence of a unified green standards framework across the banking system, according to Huy. Each financial institution currently applies different assessment criteria, making it difficult for businesses to access capital and creating inconsistencies in project evaluation.At the same time, the current credit model reveals significant limitations. Capital flows are still mainly directed toward individual small-scale farming households, while green and digital agriculture require close integration along value chains. This weakens capital efficiency and hinders the development of large-scale production zones.Another major challenge lies in the lack of agricultural data. Existing data remains fragmented and incomplete, while the credit system for green and digital agriculture require transparent information, traceability, and real-time risk monitoring to function effectively.The difficulties are not limited to farmers. Many enterprises and cooperatives also lack the capacity to meet green transition requirements.Businesses still face shortcomings in standards on environmental, social, and governance (ESG) practices, while cooperatives struggle with governance issues, and many farmers lack digital skills and access to technology.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/5/28/502716_agro.jpg" alt=""></figure></td></tr><tr><td>A durian orchard in Quảng Ngãi Province cultivated according to VietGAP standards. VNA/VNS Photo</td></tr></tbody></table></figure>Structural barriersExperts warn that without simultaneously addressing barriers related to data infrastructure, production linkages and credit mechanisms, the transition toward green and digital agriculture will proceed far more slowly than expected.According to Huy, the challenge is no longer simply about expanding lending quotas or lowering interest rates. Instead, it requires rebuilding the entire agricultural ecosystem – from capital flows and data systems to technology and institutional frameworks.In particular, financing must shift away from lending for isolated projects toward value-chain-based financing. This means banks should evaluate not only individual producers but the entire chain, from production and processing to distribution and consumption.When credit is tied to value chains, quality control, traceability and compliance with green standards become significantly more effective.Alongside policies promoting land consolidation and large-scale farming models, Huy emphasised the urgent need to build a digital agricultural data ecosystem integrating production data, environmental information and traceability systems. Such a platform would form a large-scale data infrastructure to support governance and credit allocation.At the same time, expanding knowledge and training in agricultural digitalisation would be essential to help farmers, cooperatives, and businesses improve digital capabilities. This is considered a crucial condition for green and digital credit to develop effectively, instead of continuing to rely heavily on physical collateral.Chain financingNguyễn Văn Long, chairman and CEO of Nhật Long JSC, agreed that rather than providing isolated loans, banks should assess the entire production-to-consumption chain when determining repayment capacity.For enterprises, the greatest advantage is more stable and flexible access to capital. When enterprises have linkage contracts and secured market outlets, banks are more likely to view projects as feasible and less risky. This allows businesses to confidently invest in the development of seeds, agricultural inputs, production technology, processing and logistics.When financing is integrated into production chains, enterprises have better condition to scale up and improve operational efficiency.In addition, enterprises can establish traceability systems, production standards and stricter quality-control mechanisms, to meet market requirements and improve competitiveness.However, businesses must possess strong governance capacity to manage the entire chain effectively. A disruption in any stage could create ripple effects throughout the system.To make value-chain financing effective, all sides need coordination in action. Enterprises must improve financial transparency, strengthen governance, and adopt technology in production and traceability.Credit institutions, meanwhile, must modernise their appraisal methods and participate more deeply in agricultural value chains.Huy also stressed that the government should soon establish a unified green credit framework for the banking sector, while introducing support mechanisms to help businesses obtain green certifications and gain access to sustainable export markets.At the same time, the development of green credit guarantee funds and agricultural insurance mechanisms would help reduce risks for both banks and borrowers. — VNS

Statistics show that by early this year outstanding loans for agriculture and rural development reached approximately VNĐ4.2 quadrillion, up more than 14 per cent compared to the previous year.

Credit access needs to change for green, digital agriculture

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TNH99 Vietnam joint stock company is a multi-sector investment management company. Currently, TNH99 focuses on media, marketing, real estate, health care, F&amp;B and trading. TNH99 Vietnam always defines the customer benefits as the core value in it’s development strategy. We have been incessantly inovating, creating new values, complying with, committing to respect and consistently enforcing the common principles of conduct that make up TNH99 culture. Each member of TNH99 Vietnam has so much enthusiasm, devotion. They understand that interests of the company as well as its customers and social responsibility are focused.TNH99 currently has over 26 subsidiaries and affiliates throughout the country. At TNH99, more than 300 employees, experienced professionals, industry-leading experts, senior advisors and an open knowledge system provide a solid foundation for sustainable development.PRINCIPLES OF OPERATIONFollowing the "for human development" philosophy, TNH99 constantly searches and researches the needs of human and social trends. With the visionary leadership and management as well as young and professional staff, we are constantly growing and affirming our brand in the fields in which we operate in the Vietnamese market.CORE VALUESPeople are the most important resource, helping to create the values and differences of TNH99. They have the knowledge, qualifications and experience that are constantly accumulated and developed.The employees of TNH99 also have the unique characteristics of the Vietnamese people and industries. They always unite, strive towards professionalism, absorb and behave appropriately in communication with customers.Besides, leadership capacity is a key factor that helps TNH99 plan and successfully implement the sustainable development goals, promote the use of advanced management systems and tools, make accurate and timely decisions.Orientation to improve social responsibility, value management is applied at TNH99 to create a culture of effective work, productivity and quality. These values ​​are shared by TNH99 leaders and staff with partners and customers.TNH99 is committed to behave and operate with the following values: Efficiency, Quality, Straightforward, Enthusiastic, Professional.QUALITY POLICY:Meet the needs and satisfy customers by the highest quality of organization and service;Regularly research, apply and develop advanced technology to improve product quality, service and competitiveness in the field of operation;Identify and provide sufficient resources to ensure effective implementation of the quality management system.DEVELOPMENT ORIENTATIONWith a joint-stock operating model, we are still consistent with the tagline "We grow business", in which the principle of human resource development is an important step, governance is an important phase and promoting corporate culture is a regular task. Oriented solutions and services of TNH99 helps businesses to create sustainable added values ​​for people.We are committed to providing the most effective and practical services for Vietnamese businesses and the world for sustainable joint development.We always keep in mind, cherish and create products that constantly meet the expectations of the business community.We behave and cooperate based on civilized values ​​while promoting the cultural identities of VietNam.

About Us

In more than 15 years of establishment and development, with prestigious brands such as the Institute for Brand Strategy and Competition (BCSI), Vibiz, Vmark, Aaker,... and hundreds of media channels, we have affirmed our position as one of the pioneers and prestigious units in the field of market research, marketing consulting, communications, advertising and event organization in Vietnam. With a strategic vision and an experienced creative team, we provide comprehensive communication solutions, helping businesses not only reach the right customers but also build sustainable brand value in the public mind. The modern media industry requires a combination of content strategy, technology and the ability to understand consumer behavior. We provide a closed service ecosystem, including: - Market research and brand health - Consulting and building integrated communication strategy (IMC) - Creative content production (TV, digital, OOH, POSM, corporate films, TVC ...) - Management and implementation of multi-channel advertising campaigns: from traditional press to digital platforms such as Facebook, YouTube, TikTok, Google ... - Internal branding and brand communication services - PR - Press communication and media crisis handling With the orientation of "communication is not only to be known, but to be trusted", we always focus on the depth of the message, personalization and the ability to connect the brand with the target customers. In addition to communication capacity, we are a leading event organizer, with more than 1,000 large and small events held nationwide. We provide services from concept, design, production to full operation, including: - Marketing campaigns - Product launch, opening ceremony, anniversary celebration - Customer conferences, seminars, international forums - Activation, roadshow, exhibition, trade fair - Cultural, artistic and community CSR events Each event we organize is designed as a vivid communication story, where the brand is not only introduced, but also felt, loved and remembered. Our strength lies not only in our ability to organize or create content, but also in our ability to think about comprehensive communication strategies. We understand that in the digital age, brands cannot "shout loudly" but must "say the right thing, do the right thing and touch the emotions". With a team of experienced experts in marketing, communications, content production, art and digital technology, we are a trusted partner in the journey of building strong brands, winning public trust and promoting business growth.

Communication

In the digital age, information technology is not only a tool to support operations but has become the backbone of business development strategies. Realizing that, TNH99 has developed information technology services as a strategic pillar, providing comprehensive digital solutions for organizations and small and medium enterprises in Vietnam. TNH99 specializes in consulting and implementing digital transformation roadmaps from the root - starting from assessing the current state of operations, analyzing needs, to building digital systems suitable for the characteristics of each industry. We do not provide "ready-made" technology products, but focus on designing flexible, customized solutions according to reality, to ensure effective implementation and sustainable operation. One of TNH99's outstanding strengths is software development in the fields of medical health care, building management and operation, data mining, social listening. These systems are capable of linking internal data, real-time reporting and expanding integration with other platforms such as accounting systems, electronic invoices, banks or online payment gateways. In parallel with the management software, TNH99 also owns a team of experts in designing and operating business websites, e-commerce platforms and landing page platforms dedicated to marketing campaigns. All are built with a friendly interface, SEO standards, fast loading speed, multi-device compatibility and high security. In addition, TNH99's e-commerce solutions also support order management, customers, shopping carts, online payment integration and effective remarketing tools. In terms of infrastructure, TNH99 provides comprehensive IT system management solutions, from server setup, internal or cloud storage systems, to LAN setup, surveillance cameras, remote operating systems. In particular, information security and safety services are one of the top priorities, with encryption tools, periodic backups and access monitoring to protect business data from increasing cyber risks. For businesses that do not want to invest in their own IT team, TNH99 provides IT Outsourcing services - hiring technology experts periodically or by project. From daily technical support, system maintenance, troubleshooting, to training internal staff to use technology systems, we ensure professionalism - quick response - cost savings while still ensuring stable operating quality. All of TNH99's information technology services are built on 4 core principles: understanding the problem correctly - designing a custom solution - flexible implementation - long-term companionship. Not only a service provider, TNH99 wants to become a strategic technology partner of businesses on the journey of sustainable development.

Infomation Technology

We are a pioneer in providing comprehensive F&amp;B solutions, from restaurant operations, event organization, catering to importing and distributing high-end culinary specialties, including wine and imported food from famous regions around the world. With the philosophy that cuisine is a bridge between culture and life experience, TNH99 is committed to bringing customers satisfaction in every dish, every glass of wine and every moment of service. Professionally operated culinary - F&amp;B service chain: - KKAVENUE member company with a multi-style La Fontaine restaurant chain: from traditional Vietnamese dishes to modern fusion menus, youthful design space, international standard service. - Catering: serving family parties in a cozy and private space at private homes and villas, ensuring food safety, reasonable nutrition, and standard operation. - Event party - catering service: organizing full package wedding parties, birthdays, conferences, opening ceremonies... with flexible menus and attentive service. Importing - distributing high-end specialties and wines: Brandx member company is a direct importer and exclusive distributor of many high-end product lines serving the sophisticated culinary market: - Imported wines and beverages: from France, Italy, Chile, Australia, America,... with a diverse portfolio from regular wines to premium lines (Grand Cru, DOCG, Reserva...). - Regional specialties and high-end ingredients: such as European cheese, cold cuts, local spices, organic foods - supporting restaurant chains and distributors. - Gift baskets, high-end culinary gifts: designed according to the holiday season, combining the quintessence of Vietnamese and international cuisine - both luxurious and meaningful. We commit to: - Quintessence of raw materials - input standards: strictly selected, clear origin, meeting international safety standards. - Continuous innovation - flexible according to needs: meeting diverse individual, organizational and corporate customers. - Consistent service quality: whether it is a meal or a glass of wine at a high-end party, TNH99 focuses on the final customer experience. - Sustainable development - responsible business: minimizing F&amp;B waste, developing a clean supply chain, prioritizing high-quality Vietnamese goods.

Our Expertise

In TNH99's multi-industry development strategy, the real estate sector plays an important role in creating long-term value for the community and investors. Established as a member company, Allard Homes was born with the mission of becoming a professional, humane and sustainable real estate management and development unit, focusing on modern - sophisticated - livable housing products and urban projects. Allard Homes operates on the foundation of combining creative development thinking and international standard implementation capacity. With a team of experienced experts in the fields of planning, architecture, construction and finance, Allard Homes participates comprehensively in the process of market research, master planning, architectural design, construction and project management.From nursing homes, health care centers, eco-villas to synchronous urban areas, Allard Homes always focuses on three core factors: Construction quality - Investment value - Living experience. Each project is not just a real estate product, but a living ecosystem: a harmony between utilities, landscape, architecture and future residential community.In particular, Allard Homes prioritizes participating in the development of projects following the trend of "green and smart real estate", integrating standards of energy saving, green space, smart management and long-term after-sales services - contributing to the sustainable development of Vietnamese urban areas.With financial support, a multi-industry ecosystem and operational capacity from TNH99, Allard Homes not only creates high-quality real estate products, but also opens up opportunities for transparent, effective and long-term investment cooperation for strategic partners, individual and institutional investors.

Real Estate

With a distinguished heritage spanning over a decade in healthcare excellence, TNH99 Vietnam Joint Stock Company established the Medpharin Institute for High-Tech Pharmaceutical Research and Development — a pioneering institution dedicated to delivering optimal, bespoke health solutions through the harmonious integration of advanced biomedical technology and the enduring wisdom of traditional medicine.&nbsp;Complementing this foundation, TNH99 has thoughtfully cultivated a comprehensive healthcare ecosystem through a portfolio of esteemed subsidiaries. Peacelife Vietnam specializes in the production and distribution of premium herbal remedies and functional supplements, preserving and revitalizing Vietnam’s rich tradition of medicinal herbs. In parallel, My Health Vietnam stands at the forefront of digital healthcare innovation, developing intelligent m-Health platforms, AI-powered medical applications, gene sequencing technologies, family healthcare management solutions, and precision medicine services — all committed to fostering a proactive, health-literate community while elevating the global stature of Vietnamese healthcare.&nbsp;Building upon this legacy of holistic well-being, TNH99 made a visionary expansion into the luxury wellness and beauty sector with the founding of Éclat Vietnam — the exclusive owner and operator of Éclat Wellness &amp; Spa. Conceived as a sanctuary of refined beauty and restorative tranquility, Éclat Wellness &amp; Spa masterfully unites advanced therapeutic techniques, state-of-the-art technology, and an opulent, resort-style ambiance. Nestled within Hanoi’s prestigious Diplomatic Corps area — a modern, well-appointed neighborhood offering easy connectivity to the city’s major residential and commercial hubs — Éclat Wellness &amp; Spa offers an exquisite, timeless beauty experience through a portfolio of meticulously curated, five-star personalized services across three signature domains: Spa – Massage – Hair &amp; Nail. Every moment within Éclat is an invitation to celebrate individual beauty, nurture inner harmony, and embrace the art of gracious living.

Với hơn một thập kỷ hoạt động trong lĩnh vực chăm sóc sức khỏe, TNH99 đã thành lập Viện Nghiên cứu và Phát triển Dược phẩm Công nghệ cao (Medpharin), cung cấp các giải pháp tối ưu, cá nhân hóa, kết hợp giữa công nghệ hiện đại và tinh hoa y học truyền thống. Song song với đó, Tập đoàn cũng phát triển hệ sinh thái chăm sóc sức khỏe thông qua các công ty thành viên. Công ty Peacelife Việt Nam chuyên sản xuất và phân phối thực phẩm chức năng và các sản phẩm chăm sóc sức khoẻ từ thảo dược, đặc biệt là các sản phẩm từ cây thuốc Nam. Bên cạnh đó, TNH99 đầu tư Công ty My Health Việt Nam, tiên phong ứng dụng công nghệ thông tin vào y tế, phát triển các nền tảng m-Health, giải pháp số hóa, trí tuệ nhân tạo, giải trình tự gen, chăm sóc sức khoẻ gia đình và y học chính xác, với sứ mệnh xây dựng cộng đồng khỏe mạnh, chủ động và từng bước nâng tầm vị thế người Việt trên trường quốc tế.Dựa trên nền tảng vững chắc đó, TNH99 tiếp tục mở rộng lĩnh vực wellness &amp; beauty với sự ra đời của Éclat Việt Nam — đơn vị sở hữu và vận hành thương hiệu Éclat Wellness &amp; Spa. Đây là chuỗi điểm đến làm đẹp toàn diện, kết hợp liệu pháp trị liệu chuyên sâu, công nghệ tiên tiến và không gian nghỉ dưỡng đẳng cấp. Éclat Wellness &amp; Spa mang đến trải nghiệm làm đẹp vượt thời gian và thư giãn tuyệt đối thông qua hệ thống dịch vụ cá nhân hóa chuẩn 5 sao, tập trung vào 3 lĩnh vực chính: Spa – Massage – Hair &amp; Nail.