<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/10/2/534761_wood.jpg" alt=""></figure></td></tr><tr><td>Production at Đồng Kỵ Woodcraft Village in Bắc Ninh Province. The domestic market could become an important growth driver for the wood industry. — VNA/VNS Photo Thanh Thương</td></tr></tbody></table></figure>Trần NhưHÀ NỘI — The wood industry is looking to its domestic market of more than 100 million people for a new source of growth beyond exports, as rising demand for housing, construction and living spaces creates opportunities.However, turning that potential into sustainable long-term growth will require a more transparent domestic market, with greater emphasis on legal timber, product quality, standards and consumer demand, experts said at a conference held by the HCM City Handicraft and Wood Industry Association (HAWA), the Vietnam Timber and Forest Product Association (VIFOREST) and Forest Trends on October 2.The domestic market could become an important growth driver for the wood industry, said Ngô Sỹ Hoài, VIFOREST’s general secretary.Average Vietnamese spending on wood products and furniture is currently around US$50 per person, he said, estimating that if the market grows by 7-9 per cent annually, its value could reach around $7-7.7 billion and potentially $7.7-8 billion a year by 2030.The domestic market should not be viewed simply as a lifeline when exports face difficulties, but as a long-term market where companies can build brands, develop products and increase value added, he said.Nguyễn Hoài Bảo, vice chairman of HAWA, said Việt Nam's wood industry had demonstrated its manufacturing capacity and ability to meet demanding international market requirements with an export of $17.2 billion in 2025. In the first eight months of 2026, exports reached nearly $11.7 billion.Those figures showed that Vietnamese companies had accumulated experience in manufacturing, management and compliance with international standards, Bảo said. The challenge was to make greater use of those capabilities in the domestic market.Legal timberDespite its potential, Việt Nam's domestic wood market remains fragmented, with a large number of household producers and small businesses.Information on timber origin, product quality, durability, moisture levels, emissions and formaldehyde content is not always fully disclosed, while the market also lacks comprehensive statistical data, established brands and consistent after-sales services.Legal timber should become the minimum standard for the domestic market, according to Hoài.Companies should develop business models suited to different market segments, expand digitalisation and multi-channel sales, and compete through product quality, services, warranties, repairs and after-sales support, he said.Clear disclosure of timber origin would also help build consumer confidence and encourage the use of legal timber, Hoài added.Public procurement could provide another source of demand. Purchases of wooden furniture and fittings for schools, government offices and public projects should include requirements on legal timber and sustainable forest management, he added.Nguyễn Minh Cương, chief executive of Minh Long Wood JSC, Vietnamese companies should build their competitive advantage around Vietnamese identity, culture, knowledge and people.Understanding domestic consumers will not only help companies develop the local market but also provide a foundation for creating products capable of competing internationally.Cương also highlighted the need for clearer technical regulations and standards for wood and furniture products.Wood products are strongly affected by temperature, humidity and environmental conditions, while Việt Nam's climate varies significantly between regions, he said. Products therefore need to be assessed against standards suited to actual conditions of use.Another challenge is the shift in raw materials and production methods in traditional craft villages.Võ Quang Hà, chairman of the HCM City Wood and Construction Association, said Việt Nam initially lacked sufficient domestic plantation timber, forcing companies to rely on imported wood for processing.During its work with craft villages in northern Vietnam, the company saw significant potential in the domestic market and the need to bring Vietnamese wood products closer to local consumers, Hà said.Natural forest timber, however, still accounts for a significant share of wood used in domestic distribution systems, he said, adding that changing traditional production and trading practices in craft villages would take time.The transition would require support for craft villages in technology, production space and equipment, he said.Hà also pointed to biomass energy as an area with potential for domestic demand.Việt Nam is currently one of the world's major wood-pellet exporters. In 2025, the country exported about 8.5 million tonnes of wood pellets worth $1.25 billion, while domestic consumption remained limited, he said.As Vietnam transitions towards cleaner energy, wood pellets and other biomass products could become part of the country's renewable energy mix, Hà said.According to Tô Xuân Phúc, director of the Forest Policy and Trade Programme at Forest Trends, developing the domestic market should go hand in hand with establishing policies and standards, as well as implementing practical models.Pilot models can provide additional data and experience, helping ensure that policies are better aligned with realities on the ground.“The Vietnamese wood industry has demonstrated its capacity in international markets. The challenge now is to bring the quality, traceability and sustainability standards that have helped Vietnamese products reach global markets into the domestic market,” Phúc said.“This will help transform the domestic market from simply a place for consumption into a new growth driver, enabling businesses to better understand Vietnamese consumers, increase product value and pursue sustainable development,” he added. — VNS &nbsp;

The domestic market should not be viewed simply as a lifeline&nbsp;when exports face difficulties, but as a long-term market where companies can build brands, develop products and increase value added.

Wood industry looks to home market for new growth

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/10/2/534798_5602002265618639_097f4017a06620387977.jpg" alt=""></figure></td></tr><tr><td>Vũ Thị Chân Phương, chairwoman of the SSC, delivers an opening remark at the event on Friday afternoon.&nbsp;— VNS Photo Ly Ly Cao</td></tr></tbody></table></figure>By Ly Ly CaoHÀ NỘI — Việt Nam aims to expand the scale, depth and transparency of its capital markets to mobilise more medium- and long-term funding for economic development, officials and experts said at the 31st Annual General Meeting of the Asia Securities Forum (ASF) in Hà Nội on October 2.At the special session titled "Investing in Vietnam: Rising in a New Era", speakers discussed the development priorities of Việt Nam's capital markets for 2026–2030, including improving market infrastructure, broadening the investor base and strengthening the ability to channel domestic and international capital into the economy.Vũ Thị Chân Phương, chairwoman of the State Securities Commission of Vietnam (SSC), said the country was entering a new stage of development, with substantial capital requirements to support economic growth, infrastructure, the energy transition, high technology and industry."The capital market must play a critical role," she said."Our goal is for the securities market not only to help businesses raise capital but also to become an effective source of medium- and long-term funding for the economy and a stronger bridge between domestic and international capital."She said Việt Nam's upgrade to secondary emerging market status by FTSE Russell marked an important milestone after years of reform, including improvements to the regulatory framework and modernisation of market infrastructure to improve accessibility for international investors.According to Phương, equity market capitalisation on the country's two main exchanges had reached approximately US$404 billion, equivalent to 81.7 per cent of gross domestic product.Average daily equity trading value since the beginning of 2026 had been around $1 billion, while the number of securities trading accounts stood at nearly 13.9 million at the end of September.However, she stressed that the upgrade was not the destination but the beginning of a new journey."An emerging market should not simply be bigger," Phương&nbsp;said. "It should be more transparent, more efficient, safer, and more closely aligned with international standards."The SSC would continue to improve the regulatory framework, strengthen disclosure and corporate governance, enhance product quality and diversity, broaden the investor base and make the market more accessible to foreign investors.She also highlighted plans to modernise market infrastructure, implement new exchanges, develop central counterparty models and promote the use of digital technology in market management and supervision.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/10/2/534799_5602002883217134_d90c11aefcdf7c8125ce.jpg" alt=""></figure></td></tr><tr><td>Tehmina Khan, the World Bank's lead economist for Việt Nam, Cambodia and Lao PDR, at the event. — VNS Photo Ly Ly Cao</td></tr></tbody></table></figure>Presenting at the event, Tehmina Khan, the World Bank's lead economist for Việt Nam, Cambodia and Lao PDR, highlighted the need to shift towards productivity-led growth as the country moves beyond the drivers that supported its transition to middle-income status.Việt Nam's gross national income per capita rose from about $220 to nearly $5,000 in less than two generations. However, she noted that reaching high-income status would be considerably more challenging, with productivity improvements becoming increasingly important.The country faces several headwinds, including trade uncertainty, an ageing population and climate change. These pressures add to the need for investment in productive infrastructure, skilled workers, competitive businesses, efficient capital allocation and stronger institutions.The World Bank's expert stressed substantial financing requirements for 2026–2030.&nbsp;The public investment plan for priority energy and transport projects was shown at 10.3 per cent of GDP, compared with public investment levels of 5.9 per cent in 2011–2015, 6.6 per cent in 2016–2020 and 5.9 per cent in 2021–2025.She identified shallow capital markets and limited domestic capacity to absorb additional borrowing as constraints on financing.&nbsp;Khan said Vietnam Social Security held roughly 60 per cent of outstanding government bonds, with domestic banks holding most of the remainder. While this ownership structure had kept yields low, it had also limited price discovery.&nbsp;Financing budget deficits through banks and the pension fund could crowd out private credit and constrain capital market development.As a result, Khan identified three priorities for deeper capital markets: broadening the institutional investor base, strengthening price discovery and market liquidity, and improving market infrastructure and supervision.She also highlighted the potential benefits of stronger sovereign creditworthiness, including broader access to institutional investors, lower sovereign risk premiums and improved financing conditions for domestic issuers. These benefits would still depend on global interest rates and individual issuer risks. — BIZHUB/VNS

The SSC would continue to improve the regulatory framework, strengthen disclosure and corporate governance, enhance product quality and diversity, broaden the investor base and make the market more accessible to foreign investors.

Việt Nam seeks deeper capital markets to finance next growth phase

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/10/2/534740_B%E1%BA%A3o.JPG" alt=""></figure></td></tr><tr><td>Nguyễn Hoài Bảo, vice chairman and general secretary of the Handicraft and Wood Industry Association of HCM City, speaks at a seminar on developing a legal, quality, and sustainable domestic wood market in HCM City on October 2. — Photo courtesy of HAWA</td></tr></tbody></table></figure>HCM CITY — While export markets have helped Việt Nam’s wood industry build its production capacity and establish a global position, a stronger domestic market could provide an important foundation for more stable and sustainable long-term growth, industry representatives have said.Speaking at a seminar on building a legal, quality-driven, and sustainable domestic wood market, Nguyễn Hoài Bảo, vice chairman and general secretary of the Handicraft and Wood Industry Association of HCM City (HAWA), said that in 2025, Việt Nam’s exports of wood and wood products were worth US$17.2 billion, with exports to the US accounting for nearly $9.5 billion.The figures demonstrate Vietnamese wood and furniture enterprises possess robust manufacturing capabilities, effective corporate governance, and the ability to meet strict requirements in high-standard international markets, he said.But having developed the ability to take its products to global markets, the industry should also focus on building a sufficiently strong market at home, he said.“With a population of more than 100 million, rapid urbanisation, and growing demand for housing, construction, and living spaces, the domestic market is a fertile space that the wood industry needs to take seriously and approach with a long-term strategy.“However, sustainable development requires not only good products but also clear standards on timber origin, legality, quality, and product safety.”Echoing this view, Ngô Sỹ Hoài, secretary general of the Việt Nam Timber and Forest Products Association (VIFOREST), said the country’s population of more than 100 million, and growing by around 1 per cent annually, offers considerable potential for the domestic wood market.For years, however, the domestic market had largely been regarded as a supplementary sales channel or a “lifeline” when exports faced difficulties, while most businesses continued to focus their resources on overseas markets.Hoài said: “This approach needs to change. The domestic market is large enough to become a genuine growth driver, rather than merely a supplementary sales channel.”<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/10/2/534741_VIforest.JPG" alt=""></figure></td></tr><tr><td>Ngô Sỹ Hoài, secretary general of VIFOREST, says the domestic wood market needs clearer standards and greater transparency to unlock its potential. — Photo courtesy of HAWA</td></tr></tbody></table></figure>He said if the economy maintains steady growth of more than 10 per cent annually, domestic demand for wood products could expand by 7–9 per cent annually, surpassing the global average growth rate of around 6 per cent.Then it could grow from its current $5 billion valuation to nearly $8 billion by 2030.This domestic demand spans far beyond residential furniture, encompassing housing, public works, hospitality services, e-commerce packaging, paper, logistics, and biomass energy.Hoài particularly highlighted the transformative potential of public procurement.If government projects and public facilities strictly mandate the use of legal, traceable timber sourced from sustainably managed forests, the public sector could establish benchmark standards for the broader consumer market.Market lacks common standardsIts potential notwithstanding, the domestic wood and furniture market faces several constraints, including fragmented supply chains, and a lack of common standards and transparent product information, according to Hoài and businesses at the seminar.Market data is another weakness. While import and export statistics are relatively comprehensive, information on the size, structure, and consumption trends of the domestic wood market remains limited.This makes it difficult for businesses to forecast demand or develop appropriate market strategies.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/10/2/534742_panel.JPG" alt=""></figure></td></tr><tr><td>Delegates discuss solutions for developing a stronger domestic market for legal, quality and sustainable wood products in Việt Nam. — Photo courtesy of HAWA</td></tr></tbody></table></figure>Businesses attending the seminar also pointed to the lack of standards and technical regulations specifically applicable to the domestic wood market, calling for clearer Government frameworks to help protect consumers and establish a more transparent market.Competition is also intensifying as a large and diverse range of Chinese products reaches Vietnamese consumers through online sales and domestic distribution channels. Vietnamese businesses therefore need to take a more proactive approach to developing the domestic market, said Nguyễn Vĩnh Nam, vice president of operations of USofa.He said this requires stronger collaboration among relevant associations and organisations to create opportunities for businesses to network, share best practices and build partnerships. The Government should also play a leading role by developing common standards and establishing a transparent framework for product quality and origin. This would help businesses improve quality while giving consumers more information when making purchasing decisions.Hoài said a transparent market ecosystem based on clear standards is needed.Legal timber, traceability, and sustainable forest management should become minimum requirements not only for export products but also for the domestic market.Businesses should also develop dedicated models for the domestic market rather than treat it as an outlet for surplus products.Nguyễn Minh Cương, general director of Minh Long Wood Joint Stock Company and chairman of the HAWA Northern Club, said firms should make greater use of Việt Nam’s cultural identity and heritage when developing products for domestic consumers, creating designs that reflect local tastes and values.Võ Quang Hà, chairman of the HCM City Structure Architecture Wood Association (SAWA) and chairman of Tavico Group, said: “We have the capacity to produce high-quality products for demanding international markets. The same standards should also be applied to products serving Vietnamese consumers.”The seminar was organised by HAWA as part of the Vietnam Interior and Build Expo being held at the Saigon Exhibition and Convention Centre in HCM City. – VNS

While export markets have helped Việt Nam’s wood industry build its production capacity and establish a global position, a stronger domestic market could provide an important foundation for more stable and sustainable long-term growth, industry representatives have said.

Wood industry urged to seek stronger foothold in domestic market

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/25/533036_5595940882650721_image.png" alt=""></figure></td></tr><tr><td>Cargos are handled at Cát Lái Port in HCM City. — VNA/VNS Photo</td></tr></tbody></table></figure>BUENOS AIRES —&nbsp;The Argentine Chamber of Commerce for Asia and the Pacific (Cámara de Asia) held a seminar in Buenos Aires on Thursday to provide information, connect enterprises and discuss business opportunities in Japan, the Republic of Korea, Việt Nam and Indonesia.The event brought together representatives of diplomatic missions and trade promotion agencies of the four Asian countries, along with numerous Argentine businesses with experience in trade and investment in Asia and Southeast Asia. Professors, lecturers, and students of international economics, along with representatives of the Argentine business community, also attended.In his opening remarks, Cámara de Asia Executive Director Martín Lo Coco said Asia is increasingly becoming a region of great potential for Argentine businesses thanks to its market size, economic growth and diverse import demand. As Argentina seeks to expand its external economic relations, stronger access to Asia-Pacific markets is considered an important avenue for diversifying export markets.At the seminar, Vietnamese Trade Counsellor in Argentina Ngô Mạnh Khôi introduced key features of Việt Nam’s economy and cooperation opportunities for Argentine businesses. According to official data, Việt Nam’s GDP grew 8.02 per cent last year, while total merchandise trade reached US$930.05 billion, with exports exceeding $475 billion, up 17.0 per cent from 2024, and imports at around $455 billion, up 19.4 per cent. The economy was valued at approximately $514 billion.He highlighted Việt Nam’s stable economic and political environment, proactive international integration and participation in a broad network of new-generation free trade agreements, including the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU-Vietnam Free Trade Agreement (EVFTA) and the Regional Comprehensive Economic Partnership (RCEP). These provide a foundation for Việt Nam to serve not only as a market of nearly 100 million people but also as a gateway for businesses to access supply chains and wider markets across the Asia-Pacific region.Việt Nam has set ambitious growth and development targets for the coming decades. During 2026–30, the country aims to maintain average annual GDP growth of at least 10 per cent, with a goal of becoming a “developing country with upper-middle income” by 2030 and a “developed, high-income country” by 2050. These goals are accompanied by efforts to accelerate industrialisation, innovation, digital transformation and international integration, opening up greater room for cooperation with foreign partners and businesses.Việt Nam and Argentina established diplomatic relations on October 25, 1973, and elevated them to a Comprehensive Partnership in 2010. The two economies are highly complementary, with Argentina strong in agricultural products, raw materials and food, while Việt Nam has strengths in processed industrial goods, electronics, machinery, footwear and textiles.Bilateral trade has remained high in recent years, reaching approximately $4.27 billion last year. Vietnamese exports to Argentina surged 68.7 per cent last year. Argentina is currently Việt Nam’s third-largest trading partner in Latin America, while Việt Nam is an important trading partner of Argentina.Notably, the two sides are seeking to further expand trade through a Preferential Trade Agreement (PTA) between Việt Nam and the Southern Common Market (MERCOSUR). The first round of negotiations took place in Buenos Aires in late August, focusing on issues including trade in goods, rules of origin, sanitary and phytosanitary measures, technical barriers, trade facilitation and economic cooperation.Meanwhile, Argentina officially applied to join the CPTPP in June. As CPTPP Chair this year and one of ASEAN’s dynamic economies, Việt Nam supports Argentina’s accession to the agreement.At the seminar, Argentine business representatives also shared practical experience in trade and investment activities in Japan, the Republic of Korea and Indonesia, reflecting growing interest among the country’s business community in Asian markets. Among the destinations discussed, Việt Nam emerged as a market with significant potential thanks to its strong growth, extensive FTA network and increasingly important role in regional supply chains. —&nbsp;VNA/VNS

Việt Nam emerged as a market with significant potential for Argentine businesses thanks to its strong growth, extensive FTA network and increasingly important role in regional supply chains.

Argentine businesses eye expansion into Vietnamese market

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/25/533063_5596117420824053_attends2.jpg" alt=""></figure></td></tr><tr><td>Party General Secretary and State President Tô Lâm attends and delivers remarks at the Việt Nam–Canada high-level business dialogue in Ottawa on September 25. — VNA/VNS Photo Thống Nhất</td></tr></tbody></table></figure>OTTAWA — General Secretary of the Communist Party of Việt Nam Central Committee and President Tô Lâm attended and delivered remarks at a Việt Nam–Canada high-level business dialogue in Ottawa on Thursday (local time), as part of his state visit to the North American country.The event was jointly organised by the Vietnamese Ministry of Finance and Global Affairs Canada, with the participation of Canadian Minister of International Trade Maninder Sidhu, Vietnamese officials, and businesses from both countries.In his welcoming remarks, Minister Sidhu said that agreements signed by the two countries and cooperation among their businesses have created a strong foundation for trade and investment ties, opening up new opportunities for bilateral collaboration.He highlighted Canada’s potential in clean and renewable energy and said Canadian companies have maintained long-standing links with Việt Nam. He encouraged more Vietnamese businesses to invest and establish a presence in Canada, noting significant room for mutually beneficial development, particularly through high technology and more efficient production.Representatives of business associations and companies of the two countries discussed opportunities and proposals in finance, energy, infrastructure, transport and high technology. They agreed that Việt Nam–Canada economic ties have a solid foundation but should enter a new phase featuring deeper investment, stronger value-chain linkages and more substantive results.Addressing the dialogue, General Secretary and President Lâm spoke highly of the sound friendship between Việt Nam and Canada, built on trust, mutual respect and win-win cooperation. The Comprehensive Partnership established in 2017 has provided a favourable framework for expanding bilateral cooperation across various fields.He noted that the significance of Việt Nam–Canada relations now extends beyond the bilateral framework. Việt Nam, with a market of more than 100 million people and extensive free trade agreements, is increasingly connected with ASEAN and the Asia-Pacific region, while Canada possesses capital, technology, knowledge, management capacity and business and financial networks deeply integrated with North America and the global economy. The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) provides an important institutional foundation for connecting these strengths.Given the strong growth in bilateral trade, the Vietnamese leader said the two economies could aim for two-way trade of US$14-15 billion by 2030 in a balanced, sustainable manner with higher added value.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/25/533064_5596118120517970_hand.jpg" alt=""></figure></td></tr><tr><td>Party General Secretary and State President Tô Lâm witnesses the handover of cooperation documents between the two countries' businesses. — VNA/VNS Photo Thống Nhất</td></tr></tbody></table></figure>He noted that bilateral trade has been developing faster than investment. Although Canada currently has more than 300 investment projects in Việt Nam with total registered capital of around $5 billion, investment has not grown commensurately in recent years, while cooperation in processing and manufacturing and the development of joint production chains remains limited.This gap represents the greatest room for development that both sides should focus on narrowing in the coming period, he emphasised.The General Secretary and President urged businesses from both sides to focus on stronger investment ties, particularly by connecting Canada’s long-term capital with high-quality projects in Việt Nam. He said Việt Nam has substantial demand for resources for infrastructure, energy, logistics, digital infrastructure, innovation, enterprise development and green transformation, and called for closer cooperation in developing projects, financing plans, promoting risk management and creating long-term value.The two sides should jointly develop infrastructure, energy, technology and the foundations for a new growth model. Việt Nam has significant demand for transport infrastructure, seaports, airports, logistics, power grids, energy, digital infrastructure, data centres and modern industrial parks. Canada has strengths in civil engineering, project management, infrastructure finance, clean energy, LNG, environmental technology, public-private partnership (PPP) models and sustainable development standards.The two countries are also expanding cooperation in strategic areas such as clean energy, LNG, energy technology, critical minerals, transport and logistics, science, technology and innovation.Việt Nam encourages Canadian businesses to invest not only in physical assets, but also in technology, research and development, data, digital solutions, clean technology and industries capable of improving the productivity of the economy. The ultimate goal is not simply to build another facility or factory, but to create new development capacity for Việt Nam.The two sides should make full use of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), taking cooperation beyond conventional trade in goods towards deeper linkages in capital, technology, businesses, supply chains and human resources. The training of high-quality human resources, along with knowledge and skills transfer, should be regarded as an integral component of every major investment project. Each major project should bring opportunities to train engineers, experts, managers and skilled workers. Knowledge must be transformed into skills; skills into productivity; and productivity into competitiveness.To turn these orientations into reality, General Secretary and President Lâm stressed the need for strong commitments. Việt Nam will continue building a stable, transparent, competitive and predictable investment and business environment; protecting the legitimate rights and interests of investors; improving the quality of project preparation and transparency of information; and completing the necessary conditions to enable investors to assess, mobilise capital for and implement long-term projects.For legitimate difficulties and obstacles faced by businesses, ministries, sectors and localities must address them with clear focal points, responsibilities, timelines and outcomes, while ensuring an appropriate allocation of risks between the State and investors on the basis of harmonised interests and compliance with the law.Việt Nam's top leader called on relevant ministries, sectors and the business communities of both countries to urgently select highly feasible projects and initiatives for inclusion in the 2026–28 action plan of the Việt Nam–Canada joint economic committee. The plan should clearly identify which projects can be implemented first, what sources of capital can be mobilised, which mechanisms need to be completed, which businesses can take the lead, and which agencies will be responsible for monitoring implementation.He expressed his hope that the quality of cooperation in the coming period would be measured not merely by memoranda of understanding signed, but by projects that have actually received investment, capital that has been disbursed and new value that has genuinely been created. Vietnamese and Canadian businesses should participate more deeply in each other’s value chains, while engineers, experts and managers from both countries work together to create new value. This, he said, would be the most substantive measure of the quality of the Việt Nam-Canada comprehensive partnership.On the occasion, General Secretary and President Lâm and Minister Sidhu witnessed the handover of cooperation documents between Vietnam Airlines and CAE Inc. on strategic cooperation in aviation training and simulation technology.A memorandum of understanding (MoU) between Vietjet and CAE Inc. was also signed on strategic cooperation in the training of pilots, cabin crew and technicians, as well as simulation technology and digital learning.Another MoU between Vietjet and InteliSys Aviation Systems was signed on long-term strategic cooperation in the modernisation of core technology systems, digital transformation, artificial intelligence, data, next-generation aviation retail and technology platforms to support Vietjet’s development strategy and international expansion. — VNA/VNS<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/25/533065_5596118480838038_th1.jpg" alt=""></figure></td></tr><tr><td>Party General Secretary and State President Tô Lâm witnesses the handover of cooperation documents between the two countries' businesses. — VNA/VNS Photo Thống Nhất</td></tr></tbody></table></figure>

Given the strong growth in bilateral trade, the Vietnamese leader said the two economies could aim for two-way trade of US$14-15 billion by 2030 in a balanced, sustainable manner with higher added value.

General Secretary, President Tô Lâm attends Việt Nam–Canada business dialogue

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/24/532228_5593272726406571_Thai%20customers.jpg" alt=""></figure></td></tr><tr><td>Thai customers try Vietnamese food at Vietnamese Week 2026 in Bangkok, Thailand. — VNS Photo Mai Hương</td></tr></tbody></table></figure>Mai HươngHÀ NỘI — A handshake with a foreign buyer is only the beginning for Vietnamese businesses seeking to expand overseas.The experience of companies at Vietnamese Week 2026 in Bangkok, Thailand, which ended on September 20, showed that getting a product into an overseas market requires much more than finding a buyer. Businesses need to understand local demand, meet quality and packaging requirements, invest in marketing and build reliable distribution channels.Thailand, with its geographical proximity and strong retail network, is an important and demanding market for Vietnamese goods. But for many businesses, the experience there is also helping them prepare for markets further afield.Paul Le, vice president of VN Trade Promotion at Central Retail in Việt Nam, said Vietnamese businesses had changed significantly in recent years. They were no longer bringing mainly raw materials to overseas markets but were increasingly developing finished products with better packaging, branding and marketing.He said Central Retail had also helped Vietnamese products reach markets beyond Thailand, including the Czech Republic and the US.“The handshake is only the first step,” Le told Việt Nam News. "Businesses need to take responsibility for promoting their own products and making them visible in the target market. A product placed among thousands of others in a supermarket cannot attract consumers without proper marketing."Businesses would also need to understand prices, consumer preferences and even the local festival calendar to plan when and how products should be introduced, he said.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/24/532229_5593273581173539_B2b.jpg" alt=""></figure></td></tr><tr><td>A Vietnamese business representative introduces her products to Central Retail’s buying team at the event. Thailand is Việt Nam’s largest trading partner in ASEAN, while Việt Nam is Thailand’s second-largest trading partner in the bloc. — VNS Photo Mai Hương</td></tr></tbody></table></figure>Market firstFor Vietnamese localities, one of the lessons from the Thai market is that having a good local product does not automatically mean it can be sold overseas.According to Nguyễn Thanh Phong, vice chairman of the People's Committee of An Giang Province, the province has many strong agricultural products, but most have so far served the domestic market. Its participation in international supply chains remain limited, particularly through major retail groups.The province therefore plans to work more closely with foreign retailers such as Central Retail to help farmers, cooperatives and businesses develop products that meet domestic and international standards, with sufficient production scale and a clear sales plan.“The question is not what we have, but what the market needs,” Phong said.The same approach is being taken by Đà Nẵng. The city brought products including Ngọc Linh ginseng, coffee and instant Mì Quảng noodles to Thailand, but carefully selected what to showcase because Thai buyers have strict requirements.The city has introduced support policies for packaging and trade promotion, with the aim of helping businesses improve their products and access both domestic and overseas markets.Phong said An Giang also wanted to learn from other Vietnamese localities whose products had already entered foreign supermarket chains. He cited Phú Quốc fish sauce as an example, noting that having a well-known product would not be enough if businesses do not know how to meet the requirements of a modern retail system.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/24/532230_5593274166542596_nuoc%20mam%20Phu%20Quoc.jpg" alt=""></figure></td></tr><tr><td>Five-star OCOP Phú Quốc fish sauce is displayed at the event. — VNS Photo Mai Hương</td></tr></tbody></table></figure>The experience highlights a broader challenge for Vietnamese businesses: moving from selling what they produce to producing what overseas consumers want.Raising standardsThe shift is already visible in products brought to Thailand. According to Central Retail, Vietnamese companies have made significant improvements in packaging, while some products have moved from basic agricultural materials to finished goods with clear branding and a more attractive presentation.That change is important as consumers and importers increasingly demand higher standards of food safety, traceability, packaging and environmental protection.Võ Hồng Anh, deputy director of the Ministry of Industry and Trade’s Department of Foreign Market Development and Multilateral Trade, said Thai companies could also become partners for Vietnamese businesses in processing, logistics, packaging and distribution.Such cooperation could help Vietnamese companies add value to their products and meet stricter requirements in Thailand and other international markets, she said.Thailand is a key export market for Việt Nam. Bilateral trade reached a record US$22.1 billion in 2025, and the two countries are targeting US$25 billion. Thailand is Việt Nam’s largest trading partner in ASEAN, while Việt Nam is Thailand’s second-largest trading partner in the bloc.Thailand's proximity also gives it an advantage over distant markets such as Europe and the US, where longer transport times and higher logistics costs can make market access more difficult.More than one marketFor some businesses, Thailand is already one of several overseas markets rather than an end destination.Ban Me Gold, a coffee producer, has exported to the US and has a presence in the South Korean market. The company is developing different product lines for markets such as Japan, Dubai and Malaysia.Võ Tuấn Anh, the company’s deputy director of Trade Promotion, said the company tried to retain a Vietnamese identity while adapting products to the preferences of individual markets.For example, its coffee gift sets include a traditional Vietnamese metal filter. At the same time, packaging and product formats are adjusted for different markets.The approach reflects an increasingly important lesson for Vietnamese exporters: going overseas does not mean selling exactly the same product everywhere. A Vietnamese identity can remain, while products, packaging and marketing are adapted to local consumers.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/24/532231_5593274631263270_Sinh%20duoc.jpg" alt=""></figure></td></tr><tr><td>Representatives of Sinh Dược Cooperative in Ninh Bình at their booth at the event. The cooperative spent 10 years developing its products before participating in an international trade event for the first time.— VNS Photo Mai Hương</td></tr></tbody></table></figure>Going globalFor smaller businesses, the process can start long before the first export order. Quách Thị Vân Anh, commercial director for domestic and international markets at Sinh Dược Cooperative in Ninh Bình, told Việt Nam News that the cooperative had spent 10 years developing its products before participating in an international trade event for the first time.It had prepared its products for overseas markets by registering them under ASEAN standards, obtaining certification and preparing for ISO 22000 certification. Its factory also has US FDA certification, while some products use organic ingredients sourced from its own production areas.The cooperative has also designed products with English names and information on ingredients and uses, while planning to further adapt packaging and messages for international consumers.At the trade event in Thailand, a Central Retail buyer showed interest in Sinh Dược’s herbal soap products, giving the cooperative direct feedback on fragrance, packaging and price.Such direct feedback would be valuable for smaller businesses entering new markets, Vân Anh said.The experience of Vietnamese businesses in Thailand therefore goes beyond the sales generated by a single trade event. It shows the steps businesses need to take to build products that can compete in different markets – from understanding consumers and improving packaging to meeting international standards and finding the right distribution partners.The Ministry of Industry and Trade is also shifting its trade promotion approach towards digital platforms and e-commerce, while its Go Global programme aims to help Vietnamese businesses build their capacity to enter international markets.For Vietnamese companies, Thailand is a useful market to test products and learn from buyers, but the bigger goal is to use that experience to enter more international markets. — VNS &nbsp;

The Thai market is helping Vietnamese businesses improve products, meet stricter buyer requirements and gain experience for expansion into other international markets.

Businesses learn what it takes to sell overseas

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/18/531356_5590071493207261_%C4%91%E1%BB%A9c.jpg" alt=""></figure></td></tr><tr><td>Vice Secretary of the Party Committee and Chairman of the People’s Committee of Gia Lai Province Phạm Anh Tuấn speaks at a meeting with the Vietnamese Embassy in Germany. —VNA/VNS Photo</td></tr></tbody></table></figure>&nbsp;BERLIN — Vice Secretary of the Party Committee and Chairman of the People’s Committee of Gia Lai province Phạm Anh Tuấn, is on an investment promotion trip to Germany from September 15-19 to expand business ties and boost cooperation in renewable energy, agriculture, processing and technology.Meeting with Vietnamese Ambassador to Germany Nguyễn Đắc Thành and embassy staff, Tuấn said Gia Lai is overhauling its investment promotion strategy by directly targeting partners with matching capabilities and needs, with a focus on German small and medium-sized enterprises.Gia Lai is prioritising investment and cooperation in science - technology, renewable energy, processing and manufacturing, innovation, digital transformation, logistics and workforce training. The province is also seeking greater access to the German market for key agricultural and forestry exports, including coffee, pepper, cashew nuts, processed fruit, wood pellets and granite, he said.Tuấn asked the embassy to help develop sector-and partner-specific business connections and investment promotion aimed at concrete results.The embassy pledged continued support in connecting Gia Lai with German partners and boosting trade, investment and people-to-people exchanges, he said.During a working session with GEO Group, which is developing a project in Gia Lai, Tuấn pledged full support to ensure the venture breaks ground on schedule in October. He also asked Quy Nhơn University to coordinate with GEO on workforce training to meet the project's needs.GEO introduced its Renewable Energy Training and Human Resources Development Centre project in Phú Mỹ Đông Commune, valued at around VNĐ2.3 trillion (US$88.4 million).The project is set to break ground in this October and be fully operational by the end of 2028, providing training and technical consultancy on renewable energy equipment. It will also conduct research and development, including the production of green hydrogen and oxygen from wind and solar power.In separate working sessions with the German Agribusiness Alliance (GAA) and the German Association for Small and Medium-sized Businesses (BVMW), the Gia Lai delegation discussed expanding investment and trade in agriculture, deep processing, livestock and food processing. The German side praised Gia Lai's potential and voiced interest in green development, efficient resource use and food safety.GAA and BVMW plan to arrange German business delegations to Gia Lai for field visits and investment talks. Tuấn asked them to refer interested businesses and coordinate with the embassy to connect them with suitable partners.The delegation visited Siemens Energy in Berlin on September 17, where the host presented technology spanning the energy value chain, from generation and transmission to digitalisation, renewable energy, storage and green hydrogen. Tuấn said Gia Lai has strong demand and cooperation potential in the same areas, particularly power transmission capacity and advanced grid management technology.Later that afternoon, the delegation attended the Vietnam Innovation Day 2026, co-hosted by the Vietnamese Embassy in Germany, FPT Group’s European office and CMC Corporation in Germany. The event focused on linking Vietnamese and German firms, agencies, associations and research bodies in science - technology, innovation and digital transformation. Tuấn joined discussion sessions, introducing Gia Lai’s potential and cooperation needs.Through the trip, Gia Lai aims to build lasting ties with German enterprises in renewable energy, agriculture, processing, technology and workforce training, turning early contacts into concrete cooperation projects.&nbsp;— VNA/VNS

Gia Lai is prioritising investment and cooperation in science - technology, renewable energy, processing and manufacturing, innovation, digital transformation, logistics and workforce training.

Gia Lai courts German investors in energy, agriculture push

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/18/531354_5590065179828602_AG.jpg" alt=""></figure></td></tr><tr><td>An Giang's stall at the “Charming Cities” exhibition space. — VNA/VNS Photo</td></tr></tbody></table></figure>BEIJING — Việt Nam’s southern An Giang Province is among 10 destinations chosen from 11 ASEAN member states and China selected to join the “Charming Cities” exhibition area at the 23rd China-ASEAN Expo (CAEXPO), which showcases distinctive cultural features and premium local products, said the CAEXPO Secretariat.This year's lineup also features China’s Changchun City, Brunei's capital Bandar Seri Begawan, Cambodia's Kampong Speu Province, Laos' Sekong Province, Myanmar's Bago region, the Philippines' Cebu Province, Singapore, northeastern Thailand and Timor-Leste's Baucau.An Giang's presentation will highlight urban development, key industries and investment prospects. At the expo, the province plans to showcase signature agricultural and forestry products while promoting its industrial parks, investment incentives and tourism resources.Lê&nbsp;Trung Hồ, Vice Chairman of the An Giang provincial People’s Committee, called CAEXPO one of the major international trade fairs and said An Giang is honoured to have been selected by the Government to showcase products carrying the national brand.The expo offers a platform to project the image of Việt Nam and An Giang alike, while highlighting the province's key products, including rice, fruit and seafood, he said.The "Charming Cities" exhibition area has featured nearly 190 cities since debuting at the second CAEXPO in 2005. It has become a showcase for China-ASEAN cultural ties and economic integration, reflecting the depth of their cooperation.CAEXPO, one of China's top trade and investment fairs, has been held annually in Nanning, Guangxi Zhuang Autonomous Region, since 2004. Over 22 editions, it has become one of the region's premier events for investment, economic cooperation and the ASEAN-China strategic partnership.&nbsp;— VNA/VNS

An Giang's presentation will highlight urban development, key industries and investment prospects.

Việt Nam's An Giang picked for CAEXPO “Charming Cities” showcase

The Central Committee of the Communist Party of Việt Nam released a resolution on July 28, 2026, outlining key policy directions for amending the Land Law and related legislation, known as Resolution 21 for short. Việt Nam News reporter Thu Ngân interviewed experts to discuss the changes it could bring to the real estate market.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/17/522387_CBRE%20Ms%20An%20Nguyen.png" alt=""></figure></td></tr><tr><td>An Nguyễn, senior director of CBRE Vietnam, Hà Nội branch. — Photo courtesy of CBRE Vietnam</td></tr></tbody></table></figure>An Nguyễn, senior director of CBRE Vietnam, Hà Nội branchResolution 21 is likely to push Việt Nam's real estate market away from a land-speculation-driven model and toward a development- and utilisation-driven model. Land remains valuable, but the ability to generate value from development, operations and redevelopment may become increasingly important relative to simply owning land.Resolution 21 seeks to strengthen transparency and legal certainty through the protection of legally established land rights, the development of a unified national land database and greater disclosure of planning, legal and transaction information. These measures are expected to improve investor confidence, streamline due diligence processes, reduce legal risks and enhance the attractiveness of Việt Nam's real estate market to institutional and foreign investors.A central theme of Resolution 21 is the promotion of efficient land use through anti-speculation measures and financial and tax policies aimed at discouraging idle land holdings. This signals a gradual shift in market focus from land ownership and appreciation alone toward the ability to develop, operate and create value from land. Active developers, industrial park operators, rental housing investors, and asset managers are likely to benefit, while passive land banking and strategies reliant on rezoning gains may become less attractive.Resolution 21's support for rental housing, urban redevelopment, infrastructure-linked projects and productive land use is likely to influence future investment allocation. As policy incentives become more aligned with long-term development objectives, capital may increasingly flow into build-to-rent housing, affordable housing, urban renewal projects, industrial parks and logistics real estate, rather than purely speculative land accumulation.Beyond improving valuation transparency, Resolution 21 signals a shift in how land value is managed within the economy. The policy direction suggests that increases in land value arising from public planning decisions, infrastructure investment and urban development should be shared more broadly among society, affected land users, developers and the State, rather than accruing primarily to those who happen to own land at a given point in time.Supported by integrated land databases and more transparent valuation mechanisms, this approach could reduce speculative behaviour, improve fairness in compensation and land acquisition and encourage investment strategies focused on development, productivity and long-term value creation rather than pure land appreciation.By establishing a clearer framework for condominium lifespan management, demolition, reconstruction and the redevelopment of ageing apartment buildings, Resolution 21 has the potential to unlock substantial urban renewal opportunities. This is particularly relevant for Hà Nội, HCM City and other major urban centres with large stocks of ageing residential buildings. Developers with expertise in urban regeneration and large-scale redevelopment may be among the key beneficiaries of this policy direction.Resolution 21 seeks to establish a clearer framework linking condominium ownership, building lifespan and redevelopment rights, providing a more certain legal basis for the redevelopment and reconstruction of ageing apartment buildings while promoting more efficient urban land use.The most immediate impact could be the unlocking of large-scale urban redevelopment opportunities, particularly in Hà Nội and HCM City, where fragmented ownership and complex approval processes have long hindered the reconstruction of older apartment blocks. Developers with urban renewal expertise are likely to benefit significantly.The reform may lead to more differentiated condominium pricing. While location will remain a primary driver of value, buyers and investors are likely to place greater emphasis on building fundamentals, including construction quality, maintenance track record, property management capability, remaining useful life and redevelopment prospects.Consequently, the valuation gap between well-maintained and poorly maintained projects may widen over time. Newer developments may command premiums for their longevity and certainty, while older projects will increasingly be evaluated based on both their physical condition and redevelopment potential.For older projects in prime urban locations, redevelopment potential may become a major source of value and, in some cases, outweigh the depreciation of the existing structure. At the same time, construction quality, maintenance standards and property management are likely to become more important considerations for buyers.Overall, if implemented effectively, the reform could improve housing quality, support urban regeneration and create a more mature condominium market in which values are determined not only by location and land scarcity, but also by building quality, management quality, remaining economic life and redevelopment prospects.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/17/523422_quan.jpg" alt=""></figure></td></tr><tr><td>Lawyer Đỗ Thế Dân, director of Dân Tín Đạt Law Firm. — Photo courtesy of Dân Tín Đạt Law Firm</td></tr></tbody></table></figure>Lawyer Đỗ Thế Dân, director of Dân Tín Đạt Law FirmResolution 21 represents a significant development in land policy. Following the implementation of Resolution 18 [issued by the Party in June 2022], many provisions were institutionalised in the Land Law, Housing Law and Real Estate Business Law, helping unlock resources. However, there are still shortcomings in terms of planning, land prices, land finance and the handling of pending projects.Therefore, Resolution 21 is not only a continuation but also an adjustment towards enhancing the quality of market operations. While Resolution 18 focused on institutional improvements, Resolution 21 emphasises modern, transparent and effective governance in allocating land resources.Once institutionalised, these orientations can make the market more transparent, reduce reliance on incomplete information and enhance the role of data in valuation and investment.I believe that Resolution 21 will create three notable changes.First, Resolution 21 promotes a shift from administrative management to modern governance, based on digital data, digital transformation and the application of technology. At the same time, it establishes a land information system connected to population data, taxes, planning and real estate data. This helps reduce information asymmetry, which is one of the causes of market distortions.Second, the role of the State in determining land prices is clarified through regulation, control and decision-making based on data, scientific methods, transparency and openness. When land prices more accurately reflect market data, businesses' pricing and investment decisions will change significantly.Third, Resolution 21 emphasises the use of financial tools and taxes to curb speculation, hoarding and land abandonment while promoting a transparent and sustainable real estate market. This can create a more selective market where entities with real capacity and efficient land use will have an advantage.In terms of capital flows, this could have a notable long-term impact.Previously, a portion of real estate capital relied more on expectations of land price appreciation rather than actual operational efficiency. This resulted in land being held for the long term without generating corresponding economic value.Resolution 21 aims to address speculation, hoarding and land abandonment while also increasing the cost of inefficient land use. When implemented cohesively, capital flows could gradually shift towards assets that generate stable cash flows, such as industrial real estate, rental housing and commercially efficient land use projects.However, this is a long-term trend that depends on the institutionalisation of policies as well as conditions in capital, credit and taxation markets. If the orientations of Resolution 21 are effectively implemented, the Vietnamese real estate market could transition from a model heavily reliant on price expectations to one that values productive use and the cash flow-generating potential of assets.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/17/523421_Trang%20Le%20-%20JLL.jpg" alt=""></figure></td></tr><tr><td>Trang Lê, country head, JLL Vietnam. — Photo courtesy of JLL Vietnam</td></tr></tbody></table></figure>Trang Lê, country head, JLL VietnamResolution 21 marks a landmark shift, transitioning the national mindset from land-area management to value-based governance and optimised economic efficiency. This shift directly supports the institutionalisation of Việt Nam's real estate market.The core impacts of this policy are structured across three key areas.In land finance and pricing, the resolution decentralises land valuation to local authorities through digital databases, enhancing transparency and eliminating dual-pricing. Meanwhile, heavy taxes on idle land and the recapture of land value generated by public infrastructure deter hoarding, securing sustainable revenues for the State budget.In the real estate market, transparent public land auctions and mandatory cashless transactions encourage market participation from highly capable, well-capitalised developers, effectively channelling investment into sustainable, value-driven segments.In socio-urban development, transparent land pricing accelerates site clearance and minimises disputes in public projects. Coupled with clearer guidelines on older building safety and defined lifespans for apartment buildings, these reforms ensure public safety and enhance national competitiveness.Overall, the proper implementation of Resolution 21 will materially improve transparency and reduce legal risk in the market.We see two major shifts that will reshape the market. First, the investment focus will shift from land value appreciation to the operational performance of the asset. New rules aligning land valuation with market prices will increase upfront costs, making rapid, speculative profits from land much more difficult. The effect is that investors must now focus on generating stable cash flow from rent and operations, where the quality of construction, building management and tenant satisfaction become the key drivers of profitability.Second, developers will have to operate more efficiently or restructure. New policies will make it more expensive and riskier to hold large land banks without developing them. This shift is expected to support healthy M&amp;A and joint venture activities, as developers reassess their portfolios to concentrate capital on flagship projects. This transition not only unlocks a fresh pipeline of opportunities for institutional investors but also fosters a more mature, sustainable market.Ultimately, the rapid changes triggered by Resolution 21 demand swift strategic adjustments from both developers and investors. To maintain a competitive edge in this evolving landscape, key market players must refine their business plans and elevate their operational capabilities. Going forward, continued collaboration between the public and private sectors regarding implementation timelines will help ensure a seamless transition. Providing this structured support will not only sustain market progress but also bolster private sector confidence in the nation's long-term strategic goals.In terms of capital flows, change will not happen overnight, but the implementation of Resolution 21 is poised to trigger a profound structural shift in both the quality of capital and its target destinations.Ultimately, while the regulatory transition introduces near-term adjustments, these reforms are expected to move the market toward a healthier balance of long-term retail buyers and institutional-grade investment. — VNS

Việt Nam News reporter Thu Ngân interviewed experts to discuss the changes Party Resolution 21 could bring to the real estate market.

New resolution bolsters property market: experts

News

TNH99 Vietnam joint stock company is a multi-sector investment management company. Currently, TNH99 focuses on media, marketing, real estate, health care, F&amp;B and trading. TNH99 Vietnam always defines the customer benefits as the core value in it’s development strategy. We have been incessantly inovating, creating new values, complying with, committing to respect and consistently enforcing the common principles of conduct that make up TNH99 culture. Each member of TNH99 Vietnam has so much enthusiasm, devotion. They understand that interests of the company as well as its customers and social responsibility are focused.TNH99 currently has over 26 subsidiaries and affiliates throughout the country. At TNH99, more than 300 employees, experienced professionals, industry-leading experts, senior advisors and an open knowledge system provide a solid foundation for sustainable development.PRINCIPLES OF OPERATIONFollowing the "for human development" philosophy, TNH99 constantly searches and researches the needs of human and social trends. With the visionary leadership and management as well as young and professional staff, we are constantly growing and affirming our brand in the fields in which we operate in the Vietnamese market.CORE VALUESPeople are the most important resource, helping to create the values and differences of TNH99. They have the knowledge, qualifications and experience that are constantly accumulated and developed.The employees of TNH99 also have the unique characteristics of the Vietnamese people and industries. They always unite, strive towards professionalism, absorb and behave appropriately in communication with customers.Besides, leadership capacity is a key factor that helps TNH99 plan and successfully implement the sustainable development goals, promote the use of advanced management systems and tools, make accurate and timely decisions.Orientation to improve social responsibility, value management is applied at TNH99 to create a culture of effective work, productivity and quality. These values ​​are shared by TNH99 leaders and staff with partners and customers.TNH99 is committed to behave and operate with the following values: Efficiency, Quality, Straightforward, Enthusiastic, Professional.QUALITY POLICY:Meet the needs and satisfy customers by the highest quality of organization and service;Regularly research, apply and develop advanced technology to improve product quality, service and competitiveness in the field of operation;Identify and provide sufficient resources to ensure effective implementation of the quality management system.DEVELOPMENT ORIENTATIONWith a joint-stock operating model, we are still consistent with the tagline "We grow business", in which the principle of human resource development is an important step, governance is an important phase and promoting corporate culture is a regular task. Oriented solutions and services of TNH99 helps businesses to create sustainable added values ​​for people.We are committed to providing the most effective and practical services for Vietnamese businesses and the world for sustainable joint development.We always keep in mind, cherish and create products that constantly meet the expectations of the business community.We behave and cooperate based on civilized values ​​while promoting the cultural identities of VietNam.

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Communication

In the digital age, information technology is not only a tool to support operations but has become the backbone of business development strategies. Realizing that, TNH99 has developed information technology services as a strategic pillar, providing comprehensive digital solutions for organizations and small and medium enterprises in Vietnam. TNH99 specializes in consulting and implementing digital transformation roadmaps from the root - starting from assessing the current state of operations, analyzing needs, to building digital systems suitable for the characteristics of each industry. We do not provide "ready-made" technology products, but focus on designing flexible, customized solutions according to reality, to ensure effective implementation and sustainable operation. One of TNH99's outstanding strengths is software development in the fields of medical health care, building management and operation, data mining, social listening. These systems are capable of linking internal data, real-time reporting and expanding integration with other platforms such as accounting systems, electronic invoices, banks or online payment gateways. In parallel with the management software, TNH99 also owns a team of experts in designing and operating business websites, e-commerce platforms and landing page platforms dedicated to marketing campaigns. All are built with a friendly interface, SEO standards, fast loading speed, multi-device compatibility and high security. In addition, TNH99's e-commerce solutions also support order management, customers, shopping carts, online payment integration and effective remarketing tools. In terms of infrastructure, TNH99 provides comprehensive IT system management solutions, from server setup, internal or cloud storage systems, to LAN setup, surveillance cameras, remote operating systems. In particular, information security and safety services are one of the top priorities, with encryption tools, periodic backups and access monitoring to protect business data from increasing cyber risks. For businesses that do not want to invest in their own IT team, TNH99 provides IT Outsourcing services - hiring technology experts periodically or by project. From daily technical support, system maintenance, troubleshooting, to training internal staff to use technology systems, we ensure professionalism - quick response - cost savings while still ensuring stable operating quality. All of TNH99's information technology services are built on 4 core principles: understanding the problem correctly - designing a custom solution - flexible implementation - long-term companionship. Not only a service provider, TNH99 wants to become a strategic technology partner of businesses on the journey of sustainable development.

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Real Estate

With a distinguished heritage spanning over a decade in healthcare excellence, TNH99 Vietnam Joint Stock Company established the Medpharin Institute for High-Tech Pharmaceutical Research and Development — a pioneering institution dedicated to delivering optimal, bespoke health solutions through the harmonious integration of advanced biomedical technology and the enduring wisdom of traditional medicine.&nbsp;Complementing this foundation, TNH99 has thoughtfully cultivated a comprehensive healthcare ecosystem through a portfolio of esteemed subsidiaries. Peacelife Vietnam specializes in the production and distribution of premium herbal remedies and functional supplements, preserving and revitalizing Vietnam’s rich tradition of medicinal herbs. In parallel, My Health Vietnam stands at the forefront of digital healthcare innovation, developing intelligent m-Health platforms, AI-powered medical applications, gene sequencing technologies, family healthcare management solutions, and precision medicine services — all committed to fostering a proactive, health-literate community while elevating the global stature of Vietnamese healthcare.&nbsp;Building upon this legacy of holistic well-being, TNH99 made a visionary expansion into the luxury wellness and beauty sector with the founding of Éclat Vietnam — the exclusive owner and operator of Éclat Wellness &amp; Spa. Conceived as a sanctuary of refined beauty and restorative tranquility, Éclat Wellness &amp; Spa masterfully unites advanced therapeutic techniques, state-of-the-art technology, and an opulent, resort-style ambiance. Nestled within Hanoi’s prestigious Diplomatic Corps area — a modern, well-appointed neighborhood offering easy connectivity to the city’s major residential and commercial hubs — Éclat Wellness &amp; Spa offers an exquisite, timeless beauty experience through a portfolio of meticulously curated, five-star personalized services across three signature domains: Spa – Massage – Hair &amp; Nail. Every moment within Éclat is an invitation to celebrate individual beauty, nurture inner harmony, and embrace the art of gracious living.

Với hơn một thập kỷ hoạt động trong lĩnh vực chăm sóc sức khỏe, TNH99 đã thành lập Viện Nghiên cứu và Phát triển Dược phẩm Công nghệ cao (Medpharin), cung cấp các giải pháp tối ưu, cá nhân hóa, kết hợp giữa công nghệ hiện đại và tinh hoa y học truyền thống. Song song với đó, Tập đoàn cũng phát triển hệ sinh thái chăm sóc sức khỏe thông qua các công ty thành viên. Công ty Peacelife Việt Nam chuyên sản xuất và phân phối thực phẩm chức năng và các sản phẩm chăm sóc sức khoẻ từ thảo dược, đặc biệt là các sản phẩm từ cây thuốc Nam. Bên cạnh đó, TNH99 đầu tư Công ty My Health Việt Nam, tiên phong ứng dụng công nghệ thông tin vào y tế, phát triển các nền tảng m-Health, giải pháp số hóa, trí tuệ nhân tạo, giải trình tự gen, chăm sóc sức khoẻ gia đình và y học chính xác, với sứ mệnh xây dựng cộng đồng khỏe mạnh, chủ động và từng bước nâng tầm vị thế người Việt trên trường quốc tế.Dựa trên nền tảng vững chắc đó, TNH99 tiếp tục mở rộng lĩnh vực wellness &amp; beauty với sự ra đời của Éclat Việt Nam — đơn vị sở hữu và vận hành thương hiệu Éclat Wellness &amp; Spa. Đây là chuỗi điểm đến làm đẹp toàn diện, kết hợp liệu pháp trị liệu chuyên sâu, công nghệ tiên tiến và không gian nghỉ dưỡng đẳng cấp. Éclat Wellness &amp; Spa mang đến trải nghiệm làm đẹp vượt thời gian và thư giãn tuyệt đối thông qua hệ thống dịch vụ cá nhân hóa chuẩn 5 sao, tập trung vào 3 lĩnh vực chính: Spa – Massage – Hair &amp; Nail.