<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/7/4/514095_5523845997694931_retail.jpg" alt=""></figure></td></tr><tr><td>A woman shops at the Vietnamese goods section of Co.opmart Lý Thường Kiệt supermarket in HCM City. — VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI — Việt Nam’s retail and consumer service sector maintained strong momentum in the first half of 2026, with total retail sales of goods and consumer service revenue rising 12.9 per cent year-on-year, reinforcing domestic consumption as one of the economy’s key growth drivers.The figures were released on July 3 by the National Statistics Office (NSO) under the Ministry of Finance in its socio-economic report for the second quarter and the first six months of 2026.In June alone, total retail sales of goods and consumer service revenue were estimated at VNĐ665.6 trillion (US$25.31 billion), up 1.1 per cent from the previous month and 14.8 per cent year-on-year.For the second quarter, the figure reached an estimated VNĐ1,977.6 trillion, representing a 3.4 per cent increase from the first quarter and a 13.9 per cent rise compared with the same period last year.In the first six months, total retail sales and consumer service revenue amounted to an estimated VNĐ3,889.5 trillion, up 12.9 per cent year-on-year. After excluding price factors, real growth stood at 7.3 per cent, reflecting a solid recovery in domestic purchasing power and consumer demand.Nguyễn Thu Oanh, director of the NSO’s Price and Services Statistics Department, said the trade and service sector continued to play a vital role in supporting economic growth during the first half of the year.She attributed the positive performance to robust retail activities, a strong recovery in tourism, and vibrant passenger and freight transport, all of which contributed to a brighter economic outlook.Retail sales of goods remained the largest contributor, reaching VNĐ2,941.8 trillion, accounting for 75.6 per cent of total revenue and increasing 12.5 per cent from a year earlier.Several product categories saw strong growth, including jewellery and precious metals, petrol products, construction materials and garments.Among localities, Quảng Ninh posted the highest retail growth at 14.1 per cent, followed by Đà Nẵng with 13.9 per cent, Cần Thơ 12.9 per cent, Hà Nội and Hải Phòng both 12.7 per cent, and HCM City 12.1 per cent.Accommodation and food services generated VNĐ493 trillion in revenue, up 15.6 per cent, supported by booming tourism in major destinations such as Đà Nẵng, Quảng Ninh, Khánh Hòa and Huế. Other service activities earned VNĐ404.9 trillion, rising 12.5 per cent.Travel and tourism services also performed strongly, with revenue reaching VNĐ49.8 trillion, up 15 per cent year-on-year. Khánh Hòa led growth with a 32.2 per cent increase, followed by Huế at 27.7 per cent and Quảng Ninh at 27.1 per cent.The strong performance of retail trade and the continued recovery of services, particularly tourism, accommodation and food services, highlight the increasingly important role of domestic consumption in sustaining Việt Nam’s economic growth in the first half of 2026. — VNA/VNS

In the first six months, total retail sales and consumer service revenue amounted to an estimated VNĐ3,889.5 trillion, up 12.9 pern cent year-on-year.

Retail sales, consumer services up nearly 13% in first half

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/7/4/514097_5523849849424825_HCM%20City.jpg" alt=""></figure></td></tr><tr><td>HCM City is targeting economic growth of at least 10 per cent in 2026.&nbsp;— VNA/VNS Photo</td></tr></tbody></table></figure>HCM CITY —&nbsp;HCM City's economy grew 8.55 per cent in the first half of 2026, supported by resilient domestic consumption, stable industrial activity, a continued tourism rebound and surging foreign direct investment (FDI).Data released by the city's Statistics Office showed that gross regional domestic product (GRDP) rose 8.57 per cent in the first quarter and 8.53 per cent in the second.Services remained the key growth driver, expanding 8.89 per cent in the first six months and accounting for 54 per cent of GRDP while contributing 56 per cent of overall growth.Transport recorded the strongest performance with growth of 13.68 per cent, followed by trade at 8.4 per cent and finance at 8.21 per cent, while real estate continued to face difficulties.Industry and construction increased 8.5 per cent, representing 32.8 per cent of GRDP and contributing 30.6 per cent to overall growth.Industrial production remained a highlight, with the industrial production index (IIP) climbing 11.1 per cent in the first six months, up from 8.6 per cent in the same period last year.The business environment also showed positive momentum, with the number of newly established enterprises rising 15.6 per cent year-on-year, while newly registered capital increased 26.5 per cent.FDI inflows exceeded US$6.8 billion in the first half, surging 114.2 per cent from a year earlier. The city licensed 888 new foreign-invested projects with total registered capital of more than $1.1 billion.Despite solid growth, the city continued to face challenges from global economic uncertainty and persistently high energy prices. Rising production and logistics costs, together with higher prices for goods and services, added pressure to growth momentum.The average consumer price index (CPI) increased 4.41 per cent during the period. Transport recorded the highest price increase at 6.19 per cent, followed by food and catering services at 5.78 per cent and housing and construction materials at 5.22 per cent.Public investment disbursement also lagged behind schedule, particularly for major infrastructure projects. As of June 26, nearly VNĐ37.3 trillion ($1.43 billion) had been disbursed, equivalent to 25.3 per cent of the Government-assigned annual plan.HCM City is targeting economic growth of at least 10 per cent in 2026, meaning the economy will need to expand by more than 11 per cent in the second half to meet the goal.To sustain growth, the Statistics Office recommended accelerating public investment disbursement, boosting domestic demand and closely monitoring price movements.It also urged stronger support for businesses in accessing finance, production sites, administrative procedures, input materials and consumer markets.The report further called for continued improvements to the investment and business environment, alongside stronger digital transformation, wider adoption of science, technology and innovation, and higher labour productivity to support sustainable, high-quality growth.&nbsp;— VNA/VNS

Services remained the key growth driver, expanding 8.89 per cent in the first six months and accounting for 54 per cent of GRDP while contributing 56 per cent of overall growth.

HCM City's economy expands 8.55% in H1

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/7/2/513657_5522129940049352_FDI.jpg" alt=""></figure></td></tr><tr><td>A worker at MCNEX VINA Co., Ltd., a South Korean-invested manufacturer, inspects electronic components at Phuc Son Industrial Park in Ninh Binh Province. — VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI — After nearly four decades of opening its economy to foreign investment, Việt Nam is entering a new phase in its FDI strategy, placing greater emphasis on quality over quantity by prioritising investment that brings advanced technology, innovation and stronger connections with domestic enterprises.Policymakers and international investors spoke about the strategy when they gathered on June 30 at a conference to discuss the implementation of Resolution 10 issued on June 8 by the Communist Party of Việt Nam on economic development with FDI.The new resolution marks a significant shift in development thinking. Rather than competing primarily through tax incentives or low labour costs, Việt Nam aims to attract projects that generate greater added value, strengthen technological capabilities and contribute to sustainable long-term growth.This approach was a central theme at the national conference on studying, disseminating and implementing Resolution 10, where government leaders, international investors and representatives of major foreign-invested enterprises shared their views on how the policy could reshape Việt Nam's investment landscape.A new directionAddressing the conference, Party General Secretary and State President Tô Lâm said Việt Nam had entered "a new stage of development", where the country should no longer ask simply how to attract more foreign capital, but how to use international investment more effectively to strengthen domestic capabilities, technological competitiveness and economic resilience.He stressed that Việt Nam would not compete for investment by lowering standards or sacrificing the environment, natural resources, social welfare or economic security. Instead, the country's competitiveness would increasingly depend on institutional quality, modern infrastructure, skilled workers, efficient public services and a transparent, predictable business environment.The top leader also reaffirmed the foreign-invested sector role as an integral part of the national economy, and that investors with advanced technology, strong governance and long-term commitments would continue to receive favourable conditions to expand their operations in Việt Nam.This message comes as the foreign-invested sector continues to play a vital role in the country's economy, after it was opened to international investment nearly four decades ago.According to the Ministry of Finance, the FDI sector currently contributes around 20 per cent of GDP, accounts for more than 70 per cent of export turnover and generates approximately half of Việt Nam's industrial production, while creating millions of jobs.The latest figures also underline the sector's resilience despite continuing global economic uncertainty.During the first five months of this year, newly registered, adjusted and capital contribution transactions reached US$24.81 billion, up 34.9 per cent compared with the same period last year. Meanwhile, disbursed FDI climbed 9.6 per cent to $9.75 billion, the highest level recorded during the first five months of any year over the past five years.Manufacturing remained the largest recipient of foreign investment, attracting $14.52 billion, or more than 70 per cent of total newly registered and adjusted capital, reaffirming Việt Nam's position as an increasingly important manufacturing and supply chain hub.For policymakers, however, the significance of these figures extends beyond their size.Strong disbursement, despite persistent global headwinds, reflects growing confidence among international investors in Việt Nam's economic outlook and its ability to deliver investment commitments.Raising the barResolution 10 seeks to build on that confidence by raising expectations for future investment.Rather than prioritising labour-intensive projects, the resolution identifies high technology, semiconductors, artificial intelligence, research and development, international financial services, clean energy and other innovation-driven industries as priority sectors capable of generating stronger technology spillovers and closer collaboration with domestic enterprises.Phan Hữu Thắng, former director of the Foreign Investment Agency, described the resolution as marking a transition from a mindset of attracting as much investment as possible to improving the quality of investment inflows.As the global minimum tax reduces the effectiveness of traditional tax incentives, he said, Việt Nam's future competitiveness would increasingly depend on institutional reform, administrative efficiency and the economy's capacity to absorb advanced technologies.One of the conference's most notable features was the participation of foreign investors, underscoring the Government's intention to strengthen dialogue with the international business community while translating the resolution into concrete policies.Takuya Sahashi, vice president of Mitsubishi Corporation in Việt Nam, welcomed the resolution's clear policy orientation towards attracting high-quality investment while promoting stronger links between foreign-invested enterprises and domestic businesses.He said Japanese companies had contributed to Việt Nam's industrialisation for more than three decades through investment in transport equipment, electronics and industrial machinery, while supporting technology transfer, workforce development and supplier localisation.Sahashi said the country's future growth should not rely solely on attracting foreign capital, but also on enabling Vietnamese enterprises to participate more deeply in global value chains.Through that process, advanced technologies, modern management methods and international production standards would gradually spread throughout the domestic business sector, strengthening the country's industrial foundation.He nevertheless identified several challenges that need to be addressed, including improving the capabilities of domestic suppliers, developing upstream industries such as materials and key components, simplifying support policies for small- and medium-sized enterprises and strengthening vocational education.Building partnershipsRather than providing broad support, policies should focus on identifying Vietnamese companies with strong growth potential and helping them become internationally competitive suppliers, he said.Stronger cooperation between FDI enterprises and local companies would increase productivity, create greater domestic added value and build a more resilient industrial structure, while enhancing the global competitiveness of businesses operating in Việt Nam."We remain committed to supporting Việt Nam through investment, technology transfer and workforce development," Sahashi said, adding that Japanese companies looked forward to working closely with the Government to realise the vision outlined in Resolution 10.Representatives of international investment funds also argued that maintaining Việt Nam's attractiveness would increasingly depend on institutional reforms rather than financial incentives.Dominic Scriven, chairman of Dragon Capital, described the resolution as an important milestone for the international investment community, because it clearly recognises the foreign-invested sector as an inseparable component of the national economy and reaffirms the principle of equal treatment among economic sectors.He also welcomed the resolution's emphasis on attracting investment that delivers advanced technology, international governance standards and sustainable development, instead of focusing solely on capital volume.To strengthen Việt Nam's capital markets, Scriven proposed measures to lower financing costs for businesses, encourage foreign companies to retain more earnings in Việt Nam, accelerate the country's stock market upgrade to emerging market status, improve foreign exchange mechanisms and review foreign ownership limits in sectors that do not affect national security.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/7/2/513659_5522138601626586_IFC.jpg" alt=""></figure></td></tr><tr><td>The International Financial Centre in HCM City is on track to launch by the end of this year, marking a key step toward strengthening institutional investment and deepening domestic capital markets. VNA/VNS Photo</td></tr></tbody></table></figure>He also called for further development of international financial centres in HCM City and Đà Nẵng and for greater support for institutional investors to deepen domestic capital markets.From capital to capabilityVinaCapital chief economist Michael Kokalari echoed these views, saying Việt Nam remained one of Asia's most attractive investment destinations but needed to continue improving infrastructure, administrative procedures and the business environment to maintain its long-term competitiveness.He said large-scale infrastructure projects would provide the foundation for sustained growth, while creating opportunities to mobilise long-term international capital.Drawing on VinaCapital's relationships with global investors in financial centres including London, New York and Singapore, Kokalari said international funds were closely monitoring Việt Nam's reforms.He recommended accelerating efforts to achieve emerging market status under MSCI after recent progress with FTSE Russell, obtaining investment-grade sovereign credit ratings, expanding equitisation and initial public offerings, establishing central counterparty clearing mechanisms and improving transparency and corporate governance.According to Kokalari, many international investment funds managing hundreds of billions of dollars stand ready to increase allocations once these reforms are completed.The recommendations from investors closely mirror the broader direction of Resolution 10, which sees FDI not as a standalone source of capital, but as part of a modern financial and investment ecosystem that includes capital markets, international financial centres and stronger domestic enterprises.The resolution also sets ambitious long-term goals. By 2030, Việt Nam aims to develop 10,000 domestic companies capable of joining supply chains led by foreign-invested enterprises, while by 2045 the FDI sector is expected to contribute around 30 per cent of GDP through closer integration with State-owned and private businesses.Those targets reflect a broader transformation in Việt Nam's development model.Rather than competing primarily through incentives or low production costs, the country is positioning itself as a destination for strategic, innovation-driven investment capable of strengthening domestic capabilities and creating sustainable long-term growth.Ultimately, the success of Resolution 10 will be measured not simply by the volume of foreign capital attracted, but by how effectively that investment strengthens Vietnamese enterprises, accelerates technological innovation and builds a more resilient economy for the decades ahead. —VNS

Việt Nam is shifting its focus from attracting more FDI to securing higher-quality investment that drives innovation, technology transfer and sustainable growth.

Resolution 10 sets new course for high-quality FDI

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/19/510992_cosmetics.jpg" alt=""></figure></td></tr><tr><td>A seminar on developing the domestic cosmetics market was held on June 19 at the Vietnam Exhibition Centre (VEC) in Đông Anh, Hà Nội, as part of Beauty Summit 2026. — Photo&nbsp;dms.gov.vn</td></tr></tbody></table></figure>HÀ NỘI — Creating a transparent business environment in Việt Nam’s cosmetics market is not only a responsibility of the State but also requires the efforts of businesses, distribution networks, business associations and consumers.This issue was discussed at a seminar on developing the domestic cosmetics market held on June 19 at the Vietnam Exhibition Centre (VEC) in Đông Anh, Hà Nội, as part of Beauty Summit 2026.&nbsp;The event was organised by Hoàng Tú Holdings with professional support from the Agency for Domestic Market Surveillance and Development under the Ministry of Industry and Trade.Speaking at the seminar, Thân Minh Hoàng, CEO of Hoàng Tú Holdings, said that as Việt Nam’s cosmetics market continues to expand rapidly in both scale and product diversity, the event was aimed to discuss solutions on enhancing market transparency, combating counterfeit and untraceable products, protecting consumer rights and supporting the sustainable development of the domestic market.Bùi Nguyễn Anh Tuấn, deputy director general of the Agency for Domestic Market Surveillance and Development, emphasised that alongside the rapid growth of e-commerce and digital platforms, the cosmetics sector is facing increasing challenges related to counterfeit goods, intellectual property infringements and misleading advertising practices.He stressed that establishing a transparent and healthy business environment is not solely the responsibility of regulatory authorities. It also requires active participation from businesses, distribution networks, professional organisations and consumers.&nbsp;Enterprises must proactively comply with legal regulations, provide transparent product information, build reputable brands and adopt traceability technologies to safeguard both consumers and legitimate businesses.“Development of the domestic market is not simply about expanding consumption," Tuấn&nbsp;said."It also requires ensuring the quality of growth and strengthening consumer confidence in products on the market.&nbsp;"Combating counterfeit goods and protecting consumer rights are key priorities that contribute to a fair competitive environment and the sustainable development of the domestic market.”During the seminar, delegates exchanged views and discussed issues of particular concern to businesses and consumers through three key thematic sessions.Trần Việt Hùng, head of the agency's Market Surveillance Operations Division, highlighted the most common forms of violations and fraudulent practices currently seen in the market.&nbsp;He also offered recommendations to improve the identification, prevention and enforcement efforts against counterfeit and untraceable cosmetic products.Meanhwile, Phan Thế Thắng, deputy head of the &nbsp;Consumer Protection Division at the National Competition Commission under the Ministry of Industry and Trade, provided updates on legal regulations concerning product disclosure and cosmetics advertising.&nbsp;He highlighted the responsibility of businesses and individuals in commercial activities in providing complete, accurate and truthful information to consumers.During the seminar, Đoàn Thị Hương Thanh, standing vice chairwoman of the Vietnam Retailers Association and director of the Legal Affairs Division at WinCommerce General Trading Services Joint Stock Company, Masan Group, pointed out the role of modern distribution systems in delivering genuine products to consumers, and proposed a range of measures to strengthen cooperation between manufacturers and retail channels.The seminar also welcomed active participation from major retailers, distribution networks and industry organisations, including Saigon Co.op, Central Retail, Lotte, GS25, BRG Group and the Vietnam Consumer Goods Development Association (VACOD).Their involvement demonstrated a shared commitment to building transparent supply chains, improving product quality and expanding consumer access to genuine products.Through the exchange of insights and practical experience, the seminar provided businesses with valuable information on the latest legal requirements and helped strengthen regulatory compliance capabilities. It also contributed to raising consumer awareness about selecting safe products with clear and verifiable origins.A business-to-business (B2B) networking programme held alongside the seminar created direct opportunities for manufacturers, distributors and service providers to exchange information, identify potential partners and sign strategic cooperation agreements.The initiative is expected not only to support the development of a sustainable supply chain for Việt Nam’s cosmetics industry but also to contribute to enhancing the competitiveness of domestic products within the home market. — VNS

Creating a transparent business environment in Việt Nam’s cosmetics market is not only a responsibility of the State but also requires the efforts of businesses, distribution networks, business associations and consumers.

Việt Nam enhances transparency, counterfeit control on cosmetics market

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/19/511062_5511235207794493_5G.jpg" alt=""></figure></td></tr><tr><td>VinaPhone engineers conduct maintenance and performance checks at a 5G base transceiver station. — Photo courtesy of VinaPhone.</td></tr></tbody></table></figure>HÀ NỘI — Việt Nam is emerging as one of Southeast Asia's fastest-growing 5G markets, driven by expanding network coverage, increasing adoption of AI-powered applications and new service offerings, as global 5G subscriptions surpassed the three billion milestone in the first quarter of 2026, according to the latest Ericsson Mobility Report.The June 2026 edition of the report highlights Việt Nam's growing role in the region's digital transformation, with the country benefiting from rapid 5G deployment and new fixed wireless access (FWA) services, even as global mobile operators accelerate investments in next-generation connectivity.Globally, 162 million new 5G subscriptions were added during the first quarter of 2026, bringing the total to 3.1 billion. The figure is expected to more than double to 6.4 billion by the end of 2031.In Southeast Asia and Oceania, 5G subscriptions are forecast to reach around 670 million by 2031, with penetration exceeding 50 per cent.According to Ericsson, about 390 service providers worldwide have launched commercial 5G services, including more than 90 operators offering 5G Standalone (SA) networks. By the end of 2025, 5G networks carried 48 per cent of global mobile data traffic, a share projected to rise to 85 per cent by 2031.Rita Mokbel, president of Ericsson Vietnam, said the country is witnessing strong momentum in 5G adoption thanks to broader network coverage and the growing use of artificial intelligence to enhance network performance and innovation."Việt Nam is showing strong 5G adoption based on expanded 5G coverage and introduction of AI that is driving performance and innovation in the 5G networks," Mokbel said."We are also seeing growing opportunities to unlock new consumer and enterprise use cases. At Ericsson, we remain committed to working closely with our customers and ecosystem partners to help realise the full potential of 5G as a platform for innovation, economic growth and a more connected digital future for Việt Nam."The report also notes growing commercial adoption of differentiated connectivity services enabled by 5G SA network slicing, which allows operators to allocate dedicated network capacity and guaranteed service quality for specific applications.The number of commercial 5G SA network slicing offerings worldwide increased from 65 in November 2025 to 84 in June 2026, indicating a shift from early adoption toward mainstream commercialisation.Erik Ekudden, Ericsson's Chief Technology Officer and publisher of the Mobility Report, said the rise of physical AI and autonomous systems would fundamentally reshape network traffic patterns."Mobile networks are no longer only about providing best-effort connectivity; they are becoming critical, intelligent infrastructure that meets diverse application needs," he said.The report also highlights the growing popularity of speed-based pricing models for fixed wireless access services. Around 71 per cent of FWA providers now offer speed-tiered plans, up from 57 per cent a year earlier.Việt Nam is among several markets that have recently launched new 5G FWA services, alongside Algeria, Argentina, Bangladesh, Morocco, Taiwan (China) and Türkiye.Changing user behaviour is also driving significant shifts in network traffic. Ericsson's measurements show that uplink traffic - data sent from users to the network - is now growing faster than downlink traffic for most operators.Among 55 service providers analysed, 43 recorded faster growth in uplink traffic than downlink traffic, while 17 experienced uplink growth rates more than 1.5 times higher. Key drivers include video calls, collaboration platforms, cloud storage and the sharing of user-generated content.Ericsson's modelling suggests that AI-related applications could further accelerate this trend, with uplink traffic potentially tripling by 2031 compared with 2025 levels.Overall network data traffic, including mobile and FWA connections, increased by 22 per cent year-on-year in the first quarter of 2026, exceeding industry expectations. The growth was led primarily by continued strong demand in India and North America.Looking beyond 5G, the report points to growing industry focus on 6G technologies, with standardisation discussions already underway.Expected features of future 6G networks include integrated sensing and communication capabilities, seamless integration between terrestrial and satellite networks, and significantly improved energy efficiency through AI-native architecture.The first implementable 6G specifications are expected to be finalised by late 2028 or early 2029, with initial commercial deployments anticipated around 2030. Early adoption is expected to be led by the US, China, Japan, South Korea and the Gulf Cooperation Council countries. — VNS

Việt Nam is emerging as one of Southeast Asia's fastest-growing 5G markets, driven by expanding network coverage, increasing adoption of AI-powered applications and new service offerings, as global 5G subscriptions surpassed the three-billion milestone in the first quarter of 2026, according to the latest Ericsson Mobility Report.

Việt Nam rides 5G wave as global subscriptions surpass three billion

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/11/508979_5502833430117217_bao-200624.jpeg" alt=""></figure></td></tr><tr><td>Journalistic products of Vietnam News Agency. — VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI — As digital transformation reshapes the global media landscape, Vietnamese news organisations are increasingly confronting a question that extends beyond journalism itself: how to build sustainable economic models while preserving their public mission.For decades, the country's press sector relied largely on two traditional sources of revenue: print circulation and advertising. However, the rise of social media and cross-border digital platforms has fundamentally altered that equation, forcing newsrooms to rethink how they operate and generate income.According to experts, the economics of journalism have become one of the biggest challenges facing media organisations in the digital era.Advertising revenues have shifted rapidly to global platforms such as Google, Facebook and TikTok, while the decline of print circulation has further eroded traditional income streams.At the same time, news organisations are under mounting pressure to invest in technology infrastructure, multimedia production and digital talent. The widening gap between revenues and costs has left many outlets struggling financially, with some reducing their scale of operations or relying more heavily on state support.Experts note that many Vietnamese media organisations are still in a stage of partial transformation, having moved content onto digital platforms without establishing comprehensive digital business models.Limited access to user data, technology and long-term development strategies has made it difficult for many newsrooms to create economic value from content.As a result, the economics of journalism have become an integral part of Việt Nam's broader press digital transformation strategy, alongside content and technology.Specialists argue that digital transformation is not simply about adopting new technologies but also about changing economic thinking.To adapt to changing reader habits, content must be organised, packaged and distributed in ways that align with digital consumption patterns. Without solving the economic challenge, experts warn, journalism may struggle to maintain content quality and fulfil its role of guiding public opinion in an era increasingly affected by misinformation.Many news organisations have begun experimenting with new business models. Diversifying revenue sources has emerged as one of the most frequently discussed solutions.In addition to traditional advertising, some outlets are expanding into data-driven digital advertising, branded content, event organisation, thematic forums, commissioned content production and integrated communication services.Subscription-based models, though still uncommon in Việt Nam, are also viewed as a long-term trend. Experts believe that premium, exclusive and specialised content will be essential if news organisations are to successfully introduce paywalls in the future.Technology is increasingly seen as a key driver of media economics. Applications of artificial intelligence and big data allow newsrooms to better understand audience behaviour, optimise content distribution, personalise user experiences and improve advertising effectiveness. Mastering data, experts say, could provide media organisations with an economic advantage over social media platforms.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/11/508980_5502837016663421_bao-chi-14624a.jpeg" alt=""></figure></td></tr><tr><td>News organisations are facing growing pressure to find sources of revenue and invest in technology. — VNA/VNS Photo</td></tr></tbody></table></figure>However, successful transformation depends not only on technology but also on people.Newsrooms need multidisciplinary workforces capable of combining journalistic expertise with knowledge of digital technology, marketing and content business development.Alongside changes within newsrooms, policymakers are seeking to create a more supportive legal framework.According to Nguyễn Văn Hiếu, deputy director general of the Press Department under the Ministry of Culture, Sports and Tourism, the revised Press Law 2025 is designed to ensure state management while expanding space for innovation and the development of media economics and adapting to the rapid development of modern communications technology.One notable provision in the draft law is the official recognition of digital content channels operated by media organisations as formal journalistic products."Recognising journalistic products in cyberspace is an important step to help journalism keep pace with modern communication trends and digital transformation," Hiếu said at a recent conference in Hà Nội.The revised law aims to increase the autonomy of media organisations while expanding opportunities to mobilise social resources, according to Hiếu. Mechanisms for content cooperation are expected to be broadened, except in areas related to politics, national defence, security and foreign affairs.The draft legislation also proposes additional legal revenue sources, including copyright exploitation, public service activities, assigned programs and projects, and other lawful operations.These adjustments are an important basis for enhancing the financial autonomy of the press amid increasingly intense competition.Other experts also called for stronger copyright protection, suggesting that organisations and businesses using journalistic content should be required to negotiate with news organisations rather than benefiting from content produced at considerable cost without compensation.Despite the push toward greater self-reliance, participants emphasised that journalism would remain a special sector requiring state support. Continued investment in public-interest journalism, media outlets serving remote areas and ethnic minority communities, as well as policies supporting digital transformation and workforce training, were identified as essential to sustainable development.As Việt Nam's media industry continues its digital transition, many experts agree that media economics is no longer merely a question of increasing revenue. Instead, it has become a prerequisite for maintaining professional journalism, preserving editorial independence and ensuring the long-term sustainability of the country's press system. — BIZHUB/VNS

For decades, the country's press sector relied largely on two traditional sources of revenue: print circulation and advertising. The rise of social media and cross-border digital platforms has forced newsrooms to rethink how they operate and generate income.

Vietnamese media navigate the economics of journalism in the digital age

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/12/509761_5505359094607355_moit.jpg" alt=""></figure></td></tr><tr><td>The working session between Deputy Minister of Industry and Trade Nguyễn Hoàng&nbsp;Long and IKC Representative Director and Executive Vice President Atsuhiko Hirano in Hà Nội on Friday. — Photo MoIT&nbsp;</td></tr></tbody></table></figure>&nbsp;HÀ NỘI — Deputy Minister of Industry and Trade Nguyễn Hoàng Long held a working session with Representative Director and Executive Vice President of Japan’s Idemitsu Kosan Co Ltd (IKC) Atsuhiko Hirano in Hà Nội on Friday, saying that he expects the Japanese firm to work closely with Vietnamese partners in energy, drawing on its extensive experience, financial prowess, and technology.Long praised Idemitsu’s cooperation in securing crude oil supplies for the Nghi Sơn Refinery and Petrochemical complex, expecially amid escalating tensions in the Middle East.He urged Idemitsu to leverage its role as a strategic shareholder and team up with other partners to respond swiftly to geopolitical shifts, ensuring a stable, sustainable crude oil flow to the refinery.On exploration expansion, he encouraged Idemitsu to study bidding rounds hosted by the Vietnam National Industry - Energy Group (Petrovietnam) in compliance with local law.Hirano, in reply, briefed Long on the IKC’s operations in Việt Nam. Founded in 1911, it was among the first international oil companies to enter the Vietnamese market in the early 1990s.Idemitsu’s local unit, Idemitsu Vietnam Co was established and began operations in October 2023 to reinforce support for ongoing projects. The company is scouting for investment opportunities, including research and development tied to energy transition and carbon neutrality, he said.The guest asked for continued backing from the Ministry of Industry and Trade and relevant Vietnamese agencies to run existing projects and expand investment in the energy sector, thereby contributing to bilateral economic ties. — VNS

Deputy Minister of Industry and Trade Nguyễn Hoàng Long held a working session with Representative Director and Executive Vice President of Japan’s Idemitsu Kosan Co Ltd (IKC) Atsuhiko Hirano in Hà Nội on Friday, saying that he expects the Japanese firm to work closely with Vietnamese partners in energy, drawing on its extensive experience, financial prowess, and technology.

Việt Nam, Japan cultivate energy collaboration

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/12/509733_5505161860236180_image.png" alt=""></figure></td></tr><tr><td>Consumers increasingly face risks ranging from counterfeit goods and misleading marketing practices to personal data misuse and online fraud.&nbsp;—&nbsp;VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI&nbsp;—&nbsp;The rapid expansion of e-commerce has transformed the way people buy and sell goods, offering unprecedented convenience and access to markets. Yet as digital transactions become an integral part of daily life, ensuring the protection of consumer rights has emerged as a pressing challenge.&nbsp;Consumers increasingly face risks ranging from counterfeit goods and misleading marketing practices to personal data misuse and online fraud.Against this backdrop, strengthening consumer protection frameworks is essential. Beyond safeguarding the legitimate interests of buyers, robust protections help build public trust in digital commerce, creating the conditions necessary for a transparent, secure and sustainable e-commerce ecosystem.According to experts, e-commerce has opened up broader market access for businesses and provided consumers with more choices. However, unlike traditional transactions, most purchasing decisions in the digital environment are based solely on information displayed on screens, ranging from product images and promotional videos to reviews from other users.This characteristic widens the information gap between sellers and buyers. Consumers often have limited opportunities to verify the actual quality of products before delivery, while identifying sellers or tracing responsibility when disputes arise is not always straightforward.Data from the National Competition Commission under the Ministry of Industry and Trade (MoIT) indicates that e-commerce is currently the sector generating the highest number of consumer complaints and reports.&nbsp;Common issues include products that do not match descriptions, poor-quality goods, misleading advertisements, delayed refunds, difficulties in returns and exchanges, and personal data leaks.Vũ Văn Trung, Vice Chairman of the Vietnam Consumers Protection Association, said the rapid growth of e-commerce is creating new challenges for consumer protection.&nbsp;In the past, most transactions took place face-to-face, allowing buyers to check products and clearly identify sellers. Today, many transactions occur entirely online, where consumers find it harder to verify information and are more vulnerable to fraudulent activities.Trung noted that the most concerning issues are not just counterfeit products or false advertising, but the growing risk of personal data breaches and increasingly sophisticated cyber fraud schemes.&nbsp;Without effective protection mechanisms, consumers could remain in a weaker position in online transactions, he added.E-commerce law reinforces consumer rightsThe rise in online transactions is also creating a need to transform e-commerce governance. While regulatory authorities previously focused primarily on addressing violations after they occurred, technological advances now make it necessary to establish preventive risk-management mechanisms from the outset.The digital environment is characterised by openness, rapid information dissemination and the participation of a wide range of actors, from small individual sellers to cross-border platforms, said Lê Thị Hà, head of the E-commerce Management Division at the MoIT’s Vietnam E-commerce and Digital Economy Agency.&nbsp;As a result, management can no longer rely solely on traditional administrative measures, but must increasingly leverage data, technology and inter-agency cooperation, she added.The E-commerce Law, scheduled to take effect on July 1 this year, is expected to bring significant improvements to consumer protection efforts.&nbsp;One of its key novel provisions is the increased responsibility imposed on e-commerce platforms regarding seller activities within their ecosystems.Whereas marketplaces previously functioned mainly as intermediaries, platforms will now be required to verify seller identities, retain transaction data, cooperate with regulatory authorities and address violations.This is considered an important shift in regulatory thinking. Rather than leaving consumers to seek justice after their rights have been infringed upon, the legal framework is moving towards early risk prevention and a more balanced allocation of responsibilities among market participants.Experience from many countries shows that an e-commerce market can only achieve long-term growth when consumer trust is maintained. Trung emphasised that consumer protection today must be approached through three dimensions: improving legal frameworks, applying technology and enhancing corporate responsibility.&nbsp;In particular, establishing a national consumer protection database, developing online complaint-handling systems and strengthening data connectivity between regulatory agencies and e-commerce platforms will play especially important roles.From a business perspective, many sellers also believe that stricter regulations on information transparency and seller verification will contribute to a healthier business environment.Cao Trung Hiếu, owner of a cosmetics store on an e-commerce platform in Hà Nội, stated that legitimate businesses often suffer the presence of products with unclear origins and unfair competition practices.&nbsp;Stronger regulation not only protect consumers, but also help create a level playing field for honest businesses, he said.Experts said that consumer protection in e-commerce is no longer solely the responsibility of regulators or individual online shoppers. It is an essential requirement for building a transparent, safe and sustainable market. —&nbsp;VNS

Data from the National Competition Commission under the Ministry of Industry and Trade indicates that e-commerce is currently the sector generating the highest number of consumer complaints and reports.

Protecting consumers from risks in the digital space

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/6/12/509635_26960ddb0b90e2cebb81.jpg.jpg" alt=""></figure></td></tr><tr><td>Both documents incorporate amendments issued over the years, replacing the need for businesses and regulators to consult multiple separate circulars. —VNA/VNS Photo</td></tr></tbody></table></figure>HÀ NỘI — The Ministry of Industry and Trade has issued two new legal documents that consolidates many guidance circulars on e-commerce websites and mobile e-commerce applications, to ease organisations and individuals in searching for and enforcing the law in the field.Document No. 41/VBHN-BCT consolidates rules governing e-commerce websites under Circular 47/2014/TT-BCT, incorporating all subsequent amendments through May 2026. Document No. 42/VBHN-BCT does the same for regulations on mobile e-commerce applications under Circular 59/2015/TT-BCT.Both documents incorporate amendments issued over the years, replacing the need for businesses and regulators to consult multiple separate circulars.Besides, it will provide a basis for businesses, organisations and individuals operating in the e-commerce sector to more easily access and apply regulations related to e-commerce websites and mobile e-commerce applications.In the context of e-commerce's continued rapid growth and increasing importance in the digital economy, the consolidation of the regulations is expected to contribute to improving law enforcement, increasing transparency and creating a favourable business environment for market participants.According to data from analytics firm Metric, Việt Nam’s online retail market continued its rapid expansion in the first quarter of 2026 as total gross merchandise value across four major platforms, Shopee, TikTok Shop, Lazada, and Tiki, reached about VNĐ148.6 trillion ($5.6 billion), up 47 per cent year-on-year.Total transaction volume in the period rose about 20 per cent year-on-year to 1.14 billion items, underscoring sustained growth in online consumption. — BIZHUB/VNS

As e-commerce continues to expand, the consolidated regulations are expected to improve enforcement, enhance transparency and create a more favourable business environment.

Many e-commerce guidance updated in new legal documents

News

TNH99 Vietnam joint stock company is a multi-sector investment management company. Currently, TNH99 focuses on media, marketing, real estate, health care, F&amp;B and trading. TNH99 Vietnam always defines the customer benefits as the core value in it’s development strategy. We have been incessantly inovating, creating new values, complying with, committing to respect and consistently enforcing the common principles of conduct that make up TNH99 culture. Each member of TNH99 Vietnam has so much enthusiasm, devotion. They understand that interests of the company as well as its customers and social responsibility are focused.TNH99 currently has over 26 subsidiaries and affiliates throughout the country. At TNH99, more than 300 employees, experienced professionals, industry-leading experts, senior advisors and an open knowledge system provide a solid foundation for sustainable development.PRINCIPLES OF OPERATIONFollowing the "for human development" philosophy, TNH99 constantly searches and researches the needs of human and social trends. With the visionary leadership and management as well as young and professional staff, we are constantly growing and affirming our brand in the fields in which we operate in the Vietnamese market.CORE VALUESPeople are the most important resource, helping to create the values and differences of TNH99. They have the knowledge, qualifications and experience that are constantly accumulated and developed.The employees of TNH99 also have the unique characteristics of the Vietnamese people and industries. They always unite, strive towards professionalism, absorb and behave appropriately in communication with customers.Besides, leadership capacity is a key factor that helps TNH99 plan and successfully implement the sustainable development goals, promote the use of advanced management systems and tools, make accurate and timely decisions.Orientation to improve social responsibility, value management is applied at TNH99 to create a culture of effective work, productivity and quality. These values ​​are shared by TNH99 leaders and staff with partners and customers.TNH99 is committed to behave and operate with the following values: Efficiency, Quality, Straightforward, Enthusiastic, Professional.QUALITY POLICY:Meet the needs and satisfy customers by the highest quality of organization and service;Regularly research, apply and develop advanced technology to improve product quality, service and competitiveness in the field of operation;Identify and provide sufficient resources to ensure effective implementation of the quality management system.DEVELOPMENT ORIENTATIONWith a joint-stock operating model, we are still consistent with the tagline "We grow business", in which the principle of human resource development is an important step, governance is an important phase and promoting corporate culture is a regular task. Oriented solutions and services of TNH99 helps businesses to create sustainable added values ​​for people.We are committed to providing the most effective and practical services for Vietnamese businesses and the world for sustainable joint development.We always keep in mind, cherish and create products that constantly meet the expectations of the business community.We behave and cooperate based on civilized values ​​while promoting the cultural identities of VietNam.

About Us

In more than 15 years of establishment and development, with prestigious brands such as the Institute for Brand Strategy and Competition (BCSI), Vibiz, Vmark, Aaker,... and hundreds of media channels, we have affirmed our position as one of the pioneers and prestigious units in the field of market research, marketing consulting, communications, advertising and event organization in Vietnam. With a strategic vision and an experienced creative team, we provide comprehensive communication solutions, helping businesses not only reach the right customers but also build sustainable brand value in the public mind. The modern media industry requires a combination of content strategy, technology and the ability to understand consumer behavior. We provide a closed service ecosystem, including: - Market research and brand health - Consulting and building integrated communication strategy (IMC) - Creative content production (TV, digital, OOH, POSM, corporate films, TVC ...) - Management and implementation of multi-channel advertising campaigns: from traditional press to digital platforms such as Facebook, YouTube, TikTok, Google ... - Internal branding and brand communication services - PR - Press communication and media crisis handling With the orientation of "communication is not only to be known, but to be trusted", we always focus on the depth of the message, personalization and the ability to connect the brand with the target customers. In addition to communication capacity, we are a leading event organizer, with more than 1,000 large and small events held nationwide. We provide services from concept, design, production to full operation, including: - Marketing campaigns - Product launch, opening ceremony, anniversary celebration - Customer conferences, seminars, international forums - Activation, roadshow, exhibition, trade fair - Cultural, artistic and community CSR events Each event we organize is designed as a vivid communication story, where the brand is not only introduced, but also felt, loved and remembered. Our strength lies not only in our ability to organize or create content, but also in our ability to think about comprehensive communication strategies. We understand that in the digital age, brands cannot "shout loudly" but must "say the right thing, do the right thing and touch the emotions". With a team of experienced experts in marketing, communications, content production, art and digital technology, we are a trusted partner in the journey of building strong brands, winning public trust and promoting business growth.

Communication

In the digital age, information technology is not only a tool to support operations but has become the backbone of business development strategies. Realizing that, TNH99 has developed information technology services as a strategic pillar, providing comprehensive digital solutions for organizations and small and medium enterprises in Vietnam. TNH99 specializes in consulting and implementing digital transformation roadmaps from the root - starting from assessing the current state of operations, analyzing needs, to building digital systems suitable for the characteristics of each industry. We do not provide "ready-made" technology products, but focus on designing flexible, customized solutions according to reality, to ensure effective implementation and sustainable operation. One of TNH99's outstanding strengths is software development in the fields of medical health care, building management and operation, data mining, social listening. These systems are capable of linking internal data, real-time reporting and expanding integration with other platforms such as accounting systems, electronic invoices, banks or online payment gateways. In parallel with the management software, TNH99 also owns a team of experts in designing and operating business websites, e-commerce platforms and landing page platforms dedicated to marketing campaigns. All are built with a friendly interface, SEO standards, fast loading speed, multi-device compatibility and high security. In addition, TNH99's e-commerce solutions also support order management, customers, shopping carts, online payment integration and effective remarketing tools. In terms of infrastructure, TNH99 provides comprehensive IT system management solutions, from server setup, internal or cloud storage systems, to LAN setup, surveillance cameras, remote operating systems. In particular, information security and safety services are one of the top priorities, with encryption tools, periodic backups and access monitoring to protect business data from increasing cyber risks. For businesses that do not want to invest in their own IT team, TNH99 provides IT Outsourcing services - hiring technology experts periodically or by project. From daily technical support, system maintenance, troubleshooting, to training internal staff to use technology systems, we ensure professionalism - quick response - cost savings while still ensuring stable operating quality. All of TNH99's information technology services are built on 4 core principles: understanding the problem correctly - designing a custom solution - flexible implementation - long-term companionship. Not only a service provider, TNH99 wants to become a strategic technology partner of businesses on the journey of sustainable development.

Infomation Technology

We are a pioneer in providing comprehensive F&amp;B solutions, from restaurant operations, event organization, catering to importing and distributing high-end culinary specialties, including wine and imported food from famous regions around the world. With the philosophy that cuisine is a bridge between culture and life experience, TNH99 is committed to bringing customers satisfaction in every dish, every glass of wine and every moment of service. Professionally operated culinary - F&amp;B service chain: - KKAVENUE member company with a multi-style La Fontaine restaurant chain: from traditional Vietnamese dishes to modern fusion menus, youthful design space, international standard service. - Catering: serving family parties in a cozy and private space at private homes and villas, ensuring food safety, reasonable nutrition, and standard operation. - Event party - catering service: organizing full package wedding parties, birthdays, conferences, opening ceremonies... with flexible menus and attentive service. Importing - distributing high-end specialties and wines: Brandx member company is a direct importer and exclusive distributor of many high-end product lines serving the sophisticated culinary market: - Imported wines and beverages: from France, Italy, Chile, Australia, America,... with a diverse portfolio from regular wines to premium lines (Grand Cru, DOCG, Reserva...). - Regional specialties and high-end ingredients: such as European cheese, cold cuts, local spices, organic foods - supporting restaurant chains and distributors. - Gift baskets, high-end culinary gifts: designed according to the holiday season, combining the quintessence of Vietnamese and international cuisine - both luxurious and meaningful. We commit to: - Quintessence of raw materials - input standards: strictly selected, clear origin, meeting international safety standards. - Continuous innovation - flexible according to needs: meeting diverse individual, organizational and corporate customers. - Consistent service quality: whether it is a meal or a glass of wine at a high-end party, TNH99 focuses on the final customer experience. - Sustainable development - responsible business: minimizing F&amp;B waste, developing a clean supply chain, prioritizing high-quality Vietnamese goods.

Our Expertise

In TNH99's multi-industry development strategy, the real estate sector plays an important role in creating long-term value for the community and investors. Established as a member company, Allard Homes was born with the mission of becoming a professional, humane and sustainable real estate management and development unit, focusing on modern - sophisticated - livable housing products and urban projects. Allard Homes operates on the foundation of combining creative development thinking and international standard implementation capacity. With a team of experienced experts in the fields of planning, architecture, construction and finance, Allard Homes participates comprehensively in the process of market research, master planning, architectural design, construction and project management.From nursing homes, health care centers, eco-villas to synchronous urban areas, Allard Homes always focuses on three core factors: Construction quality - Investment value - Living experience. Each project is not just a real estate product, but a living ecosystem: a harmony between utilities, landscape, architecture and future residential community.In particular, Allard Homes prioritizes participating in the development of projects following the trend of "green and smart real estate", integrating standards of energy saving, green space, smart management and long-term after-sales services - contributing to the sustainable development of Vietnamese urban areas.With financial support, a multi-industry ecosystem and operational capacity from TNH99, Allard Homes not only creates high-quality real estate products, but also opens up opportunities for transparent, effective and long-term investment cooperation for strategic partners, individual and institutional investors.

Real Estate

With a distinguished heritage spanning over a decade in healthcare excellence, TNH99 Vietnam Joint Stock Company established the Medpharin Institute for High-Tech Pharmaceutical Research and Development — a pioneering institution dedicated to delivering optimal, bespoke health solutions through the harmonious integration of advanced biomedical technology and the enduring wisdom of traditional medicine.&nbsp;Complementing this foundation, TNH99 has thoughtfully cultivated a comprehensive healthcare ecosystem through a portfolio of esteemed subsidiaries. Peacelife Vietnam specializes in the production and distribution of premium herbal remedies and functional supplements, preserving and revitalizing Vietnam’s rich tradition of medicinal herbs. In parallel, My Health Vietnam stands at the forefront of digital healthcare innovation, developing intelligent m-Health platforms, AI-powered medical applications, gene sequencing technologies, family healthcare management solutions, and precision medicine services — all committed to fostering a proactive, health-literate community while elevating the global stature of Vietnamese healthcare.&nbsp;Building upon this legacy of holistic well-being, TNH99 made a visionary expansion into the luxury wellness and beauty sector with the founding of Éclat Vietnam — the exclusive owner and operator of Éclat Wellness &amp; Spa. Conceived as a sanctuary of refined beauty and restorative tranquility, Éclat Wellness &amp; Spa masterfully unites advanced therapeutic techniques, state-of-the-art technology, and an opulent, resort-style ambiance. Nestled within Hanoi’s prestigious Diplomatic Corps area — a modern, well-appointed neighborhood offering easy connectivity to the city’s major residential and commercial hubs — Éclat Wellness &amp; Spa offers an exquisite, timeless beauty experience through a portfolio of meticulously curated, five-star personalized services across three signature domains: Spa – Massage – Hair &amp; Nail. Every moment within Éclat is an invitation to celebrate individual beauty, nurture inner harmony, and embrace the art of gracious living.

Với hơn một thập kỷ hoạt động trong lĩnh vực chăm sóc sức khỏe, TNH99 đã thành lập Viện Nghiên cứu và Phát triển Dược phẩm Công nghệ cao (Medpharin), cung cấp các giải pháp tối ưu, cá nhân hóa, kết hợp giữa công nghệ hiện đại và tinh hoa y học truyền thống. Song song với đó, Tập đoàn cũng phát triển hệ sinh thái chăm sóc sức khỏe thông qua các công ty thành viên. Công ty Peacelife Việt Nam chuyên sản xuất và phân phối thực phẩm chức năng và các sản phẩm chăm sóc sức khoẻ từ thảo dược, đặc biệt là các sản phẩm từ cây thuốc Nam. Bên cạnh đó, TNH99 đầu tư Công ty My Health Việt Nam, tiên phong ứng dụng công nghệ thông tin vào y tế, phát triển các nền tảng m-Health, giải pháp số hóa, trí tuệ nhân tạo, giải trình tự gen, chăm sóc sức khoẻ gia đình và y học chính xác, với sứ mệnh xây dựng cộng đồng khỏe mạnh, chủ động và từng bước nâng tầm vị thế người Việt trên trường quốc tế.Dựa trên nền tảng vững chắc đó, TNH99 tiếp tục mở rộng lĩnh vực wellness &amp; beauty với sự ra đời của Éclat Việt Nam — đơn vị sở hữu và vận hành thương hiệu Éclat Wellness &amp; Spa. Đây là chuỗi điểm đến làm đẹp toàn diện, kết hợp liệu pháp trị liệu chuyên sâu, công nghệ tiên tiến và không gian nghỉ dưỡng đẳng cấp. Éclat Wellness &amp; Spa mang đến trải nghiệm làm đẹp vượt thời gian và thư giãn tuyệt đối thông qua hệ thống dịch vụ cá nhân hóa chuẩn 5 sao, tập trung vào 3 lĩnh vực chính: Spa – Massage – Hair &amp; Nail.